Andy Groller and James Kravic

Digital Banter

Business EN ↓ 79 episodes

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

Be sure to visit the podcast's website and support the creator: digitalbanter.buzzsprout.com

Author

Andy Groller and James Kravic

Episodes

Episode 4: The Evolution of Social Strategy - The power of Organic, Paid & Dark Social 20.05.2022 45:31

Social Media has changed drastically over the course of the last few years. We have gone from few core networks that everyone used to essentially a network for every media type you can think of. Join us as we talk through major trends of organic, paid & dark social media.

Episode 3: Advertising & Media Measurement 101 (Episode 3 of 3 part series) 13.05.2022 58:07

We have now taken our media plan from ideation through execution. How do we take the next step and measure what's working and what's not working? Join us as we walk through the do's and don'ts of attribution & media measurement.

Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series) 13.05.2022 59:56

There is quite a bit of work that goes into understanding your customer as well as your position in the market. However this is just step 1. Join us this week as we talk about how to develop your personas into comprehensive media plan.

Our First Ever Episode! - Persona Development for Small Businesses or Startups (Episode 1 of 3 part series) 11.05.2022 43:14

Starting something new is never easy. Whether you are starting a podcast or starting a company, there is always a lot to learn along the way. Given that we expect our first few episodes to be a little bit cringe, we feel like marketers in startups may be a bit more understanding of any technical difficulties we are having (tbh, this has turned out way better than anticipated) That said, we enco...