Digital After Dark

Matt and Andrew have been to several Adobe Summits in their day.  In this episode, Matt and Andrew preview the 2025 lineup for Adobe Summit 2025 taking place Week commencing 17th March, 2025.  Topics covered are: Adobe Summit Preparation: Andrew and Matt discussed their preparations for the Adobe Summit (although online only for us this year), including their experiences with previous summits.  We...

In this episode, Matt and Andrew discuss the conference and webinars that we attended in 2024.  It took 77 days to record this second episode, and another 2 months to edit the podcast.   Hopefully, our next recording will be edited quicker.    Adobe Summit Experience: Matt and Andrew discussed their experiences at the Adobe Summit, highlighting the importance of the analytics rockstars session. An...

Interview with Jon Crowder This is the second part to Matt and Andrew’s discussion with Jon Crowder, Journey Further's ( https://www.journeyfurther.com ) Head of Digital Experience.   The points covered in this podcast are:  What is the one test you wish you could ban forever! What is one test that you are surprised most companies are not testing? What test surprised you the most? Why should compa...

In the latest episode, we discuss Conversion Rate Optimisation (CRO) with Journey Further's ( https://www.journeyfurther.com ) Head of Digital Experience Jon Crowder.  Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into the discussion points.  The points covered in this podcast are: Are you going to Measurecamp London? How did you get started in Digital? How has GDP...

In today's episode, Matt and Andrew explore Google's u-turn on the deprecation of 3rd party cookies and what does this mean in our industry.  As part of the discussion, we start off discussing what are cookies, the difference between 1st party and 3rd party cookies, the difference between using a cookie and browser storage, what does the u-turn actually mean and two of Google's other initiatives (...

In today's episode, Matt and Andrew explore "The Ethics in Data Collection", exploring how we looked at ethics at the start of our career to current. We felt this reflection is important as the UK are discussing the Data Protection and Digital Information Bill (DPDIB), which is currently in the House of Lords.  You can find more information about the bill from the same website Andrew references in...

Matt and Andrew discuss Adobe's WebSDK. Topics covered are: What is WebSDK Summary of Results from implementing WebSDK Why WebSDK is important Our Approach for deploying it Our impression of the technology Noted benefits of WebSDK based on an implementation Links from some of the topics we discussed: Matt's post about creating JS in Google Sheet Reverse Proxy on GCP Any questions - E-mail the podc...

Two mates getting together to talk about all things Digital. In the introductory episode of Digital After Dark, Matt and Andrew briefly introduce themselves and how we met. We then discuss Google Consent V2; from what it is to our thoughts regarding the rollout. Then Matt discusses the outcomes of his test of deploying Advance Google Consent V2 on Loop Horizon’s website and the impact on the data...