DigiMarCon

DigiMarCon Podcast

Business EN ↓ 716 episodes

Welcome to the Official DigiMarCon Podcast. Hear the some of the latest top-voted Keynotes, Panels and Master Classes from recent DigiMarCon Digital Marketing, Media and Advertising Conferences Worldwide. Get ready to gain insight into emerging strategies, the latest trends, and best practices from Industry Thought-Leaders and Experts to move your business, brand or agency to the next level. Learn More About Upcoming DigiMarCon Events Near You at https://digimarcon.com/events/.

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DigiMarCon

Episodes

Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago 29.11.2022 42:45

Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and uni...

Bridging the Brand Gap Between Engagement and Experience - Adam Pierno 29.11.2022 23:49

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments. Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distract them. The most interesting companies unders...

The Stories You Didn't Know You Had - Chad Illa-Peterson 29.11.2022 38:41

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories at the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Wh...

The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, Kydak 29.11.2022 25:17

Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providin...

Transforming How Work Gets Done in Marketing - Justin Ablett, IBM iX 29.11.2022 20:57

Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change...

Cookie Monster Gonna Starve! How to Future-Proof Your Marketing Activities from Third-Party Cookie - Samantha Kermode, Investis Digital 29.11.2022 27:07

Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With...

How to Build Your Digital Demand Gen Engine - Lauren McCormack, BuildFire 29.11.2022 30:43

A supercharged demand generation engine requires an artful blend of both strategy and science. This session will teach you best practices for generating demand at scale. You will learn how to develop and refine your ideal customer profile (ICP). Next, you'll discover tips and tricks for implementing your ICP to drive demand using martech, paid search and social advertising, and marketing auto...

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Arvell Craig, Contact Center Compliance 29.11.2022 43:14

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

Advanced Social Media Strategy - Jeff Turnbow, www.JeffTurnbow.com 28.11.2022 18:00

Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is de...

The Final Traffic Acquisition Battle - Fernando Angulo, Semrush 28.11.2022 34:01

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect: - Overall traffic patterns across the mobile web, which involves benchmarking them against desktop. - Trends like growth or decline of mobile & desktop traf...

Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com 28.11.2022 52:56

In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key...

How to Become Well-Known in Your Industry Even if You’re Not a Big Deal - Dennis Yu, BlitzMetrics 28.11.2022 47:20

Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry. Check out...

Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smart Marketing, LLC 28.11.2022 28:52

We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number o...

The Marketer's Guide To Audio in 2021 - Tom Webster, Edison Research 13.11.2022 40:59