DiaryofaSE

Diary of a Sales Engineer

Business EN ↓ 37 episodes

"Diary of a Sales Engineer" takes you on an insightful journey through the dynamic world of sales engineering, hosted by industry veterans Ryan Krueger and Sameer Kausar. Each episode offers candid experiences, practical advice, and insider tips to help you navigate and thrive in your career. Whether you're just starting out or looking to sharpen your skills, this podcast is your go-to resource for all things sales engineering.

Author

DiaryofaSE

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Eps 12: The Evolution of Sales Engineering with John Care 05.12.2024

In this episode, Sameer and Ryan are joined by none other than John Care, one of the most influential voices in Sales Engineering. Together, we explore how the role of SEs has evolved over the years and dive into how AI is poised to reshape the future of our profession. From insights into where SEs have been to bold predictions about where we’re headed, this is a conversation you don’t want to mis...

Eps 11: The AE & SE Partnership with Brent Veit 25.10.2024

In this episode, Ryan and Sameer sit down with Brent Veit to explore what makes the best Account Executive (AE) and Sales Engineer (SE) partnerships successful. From fostering strong relationships to mastering the small details in sales, they dive deep into the key strategies that drive results. Whether you're in sales or looking to strengthen your team dynamics, this conversation is packed with v...

EPS 10: Keep Calm & Objection On 09.10.2024

In this episode Ryan & Sameer discuss the importance of objection handling in sales engineering.

Eps 9: The Importance of Soft Skills in Sales Engineering 02.10.2024

On this episode, Sameer and Ryan speak with Evgeniy Karam, an author, cybersecurity architect, advisor, podcaster, awarded dad, and outdoor enthusiast with over 25 years of experience, including work for global VAR/MSSP. He offers a unique, panoramic view of the industry. Currently, he runs his own cyber/media consulting services, leveraging his deep industry knowledge and media expertise to guide...

Eps 8: OOO 18.09.2024

Ryan and Sameer are back from their time off and on this episode they talk about the value of OOO (Out of Office)

Eps 7: The Future of Sales Engineering with Christina Trapolino 15.08.2024

Ryan & Sameer meet with Christina Trapolino to discuss the future of sales engineering on Diary of a Sales Engineer.

Eps 6: How to train your AE 25.07.2024

In Episode 6, Sameer and Ryan discuss how to train your Account Executive. They delve into best practices for managing the AE-SE relationship, handling tough conversations, and ensuring smooth collaboration. Expect valuable insights and some fun feedback on things AEs should never do. Tune in for practical advice and a few laughs along the way!

Eps 5: Godfather of Presales: Peter Cohan's Discovery 16.07.2024

On this episode, Sameer and Ryan have a special guest, Peter Cohan, joining them to talk through various topics from the history of Sales Engineering to how to improve your craft. Peter is the visionary behind the acclaimed books "Great Demo!" and "Doing Discovery." His groundbreaking methods have revolutionized how software organizations excel in presales, sales, and marketing...

Eps 4: Sales Engineering in a Post-Covid World 09.07.2024

In this episode, Sameer and Ryan talk about how Sales Engineering has changed after the pandemic

Eps 3: Average, Good, Great SE 24.06.2024

In this episode, Ryan and Sameer talk about what makes an Average, Good and Great SE and how to level up through each phase

Eps 2: You got the job! Now what? 05.06.2024

Sameer and Ryan chat through how to make the most out of starting a new position. They provide tips and tricks to get through the first 30-60-90 days Link to DOASE 30-60-90 day cheat sheet: https://docs.google.com/document/d/1WXGQOro0IEiPQV1P-MYcPUjbQ-v29bD5yOw4p0VXD1U/edit?usp=sharing

Eps 1: How to Break into Sales Engineering 27.05.2024

Sameer and Ryan talk about their journies into Sales Engineering and provide actionable tips to break into the role today!

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