Maggie Perotin
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching mod...
Author
Maggie Perotin
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
EP # 161 - A Guide for High-Achievers: What to Do When You Don't Feel You're Doing Enough to Double Your Service Business 09.08.2024 17:21
Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the trap of hustle culture. 1. Ali...
MM 161 - Leading Without Micromanaging - 3 Crucial Responsibilities for Effective CEOs 05.08.2024 5:49
Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts. Discover the three crucial roles every CEO should play to strike the right balance: Giving the Vision: Continuously communicate and sell your vision to keep your team motivated and aligned. Supporting th...
EP # 160 - 5 False Beliefs Preventing You From Getting Things Done Consistently 02.08.2024 26:45
In today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation. If you are ready to double your business through strategic small actions taken consistently without...
MM 160 - 3 Signs 1 on 1 private coaching is a better solution for your service business over group support 29.07.2024 4:23
You have a big Vision for your business. And bold short-term plans. You want to achieve your goals as fast as possible, with minimal mistakes, issues, and loss of resources. You know coaching and mentoring support will help you get there that way. You just don't know what type of support is best for you right now. There are so many options to choose from 1-on-1 private coaching, group, maste...
EP # 159 - How to accomplish more in less time - factors you've never considered before 26.07.2024 21:47
In this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time. She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity. Maggie explains that tasks become more complex as businesses scale,...
MM 159 - How to know what to do first to double your service business in 6-12 months 22.07.2024 5:03
You'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start. The first thing that comes to your mind is to add. Add more leads. Add new offer. Add people. But what if adding first it not the right step? In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what actually would be the first right ste...
EP # 158 - Running a successful mortgage brokerage in a way that makes you happy with Dan Wowk, owner of Zoom Mortgage 19.07.2024 28:03
In this episode, Maggie interviews one of her clients Dan Wowk , a successful mortgage broker, and the owner of Zoom Mortage Brokerage . They delve into Dan's entrepreneurial journey, exploring the stages of his business growth, overcoming challenges, and key learnings from our coaching relationship. Key Moments in the Episode: 1. Introduction to the Guest: The episode kicks off with Dan s...
MM 158 - Relying only on referrals will not grow your service business 15.07.2024 4:31
Who wants their business to stagnate? Not me and I bet you don’t want that either. In today’s Maggie’s Moment, I explain why relying only on client referrals for business growth will not ensure your continuous growth. I also share what you must do to prevent stagnation and stay competitive in your industry. And if you want to ensure your business keeps growing short-term and long-term, I can help...
EP # 157 - How to double your service business and end work by 4pm 12.07.2024 29:40
In this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm. She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as leaders and the necessity of personal growth for...
MM 157 - 3 Ways to Double Your Sales Without Doubling Your Expeneses 08.07.2024 4:57
If you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case. in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or advertising. When I work with...
EP # 156 - The Art of Setting Expectations: Client and Employee Success Strategies for Business Leaders 05.07.2024 38:17
Successful level setting of expectations with your clients and/ or employees is at the core of creating win-win results for all. It’s a process of ensuring that everyone involved in a relationship has a common understanding of key facts, goals, and objectives of that relationship and their respective responsibilities. Today’s Episode # 156 of the Diamond Effect podcast teaches you how to do it wel...
MM 156 - How to take time off from your business without losing money 01.07.2024 5:47
Summer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation? If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved time off. And if you're...
EP # 155 - Key Ingredients of a Successful 7-Figure Business with Gabriele Pizzale, CEO of Pizzale Design INC. 28.06.2024 22:30
In this episode, I sit down with one of my clients, Gabriele Pizzale, the founder of Pizzale Design Inc. , to discuss her inspiring journey from starting a business to achieving 7-figure success. We explore the key components of business growth, the importance of investing in personal development, and the delicate balance between business leadership and personal life. Gabriele shares incredibly va...
MM 155 - 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be 24.06.2024 5:57
In Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be. 1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. 80/20 is a great rule. 80% streamli...
EP # 154 - How to enjoy the summer and still achieve your business goals 21.06.2024 21:31
Summer doesn't have to be a slow season for your service business. And at the same time, you can enjoy nice weather and more time off. In this episode of the Diamond Effect podcast, I talk about how to avoid a catch-22 situation: - where you don't have enough clients to fully enjoy the times you're not working (because you're thinking about not having enough sales); - but then...
MM 154 - Scaling Your Business - CEO Focus System 17.06.2024 5:07
When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible. Lack of focus creates becoming distracted by: Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess...
EP # 153 - Must-Have Systems to Sustainable Business Scaling 14.06.2024 30:19
A business cannot scale without processes and systems. In today's episode, I talk about 3 core systems that you'll need to implement in your service business to scale sustainably. And when you do it strategically, those systems will save you time, and money and streamline how you acquire, service, and retain clients. It takes a strategy and planning to know which system to implement firs...
MM 153 - 3 simple ways you can increase your sales in just 7 days 10.06.2024 4:33
Needing a quick influx of cash to pay an unexpected bill? Or would you love to make more money this month and consistently going forward? Here are three simple ways you can increase your sales in less than seven days: 1) Follow up. Don’t discount the opportunities you’ve created for yourself in the past months. Follow up on them today. It doesn’t matter you got busy or that you were scared and tol...
EP # 152 - Stay Top of Mind: Follow-Up Strategies to Increase Customer Conversion and Retention 07.06.2024 24:00
In this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master: Post-Conversation Follow-Up : Learn why you should follow up after an initial conversation with a potential client who needs time to think about their purchase. Discover the...
MM 152 - How not to loose clients after they said yes to your services 03.06.2024 4:47
A new client saying yes and starting to work with you isn’t the end of selling. It’s just the beginning. Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients. I learned that lesson in one of the companies I us...
EP # 151 - Authentic Selling. How to Make Sales Feel Natural and Effortless 31.05.2024 26:36
How do you lead a sales conversation without feeling like a pushy salesperson? It's about mastering the skills to ask the right questions and guide clients toward informed decisions that are best for them. In today's podcast episode, we go over these techniques, emphasizing the service mindset over the sales pitch. Join me to learn how to turn your conversations into opportunities to hel...
MM 151 - Hustle or doing it all will not grow your service business 27.05.2024 4:53
You don’t need to hustle, overwork, do it all, and be visible everywhere to grow your business fast. On the contrary, all of those things are slowing you down. Because you end up spending a lot of time and energy throwing spaghetti at random walls, watching it fall, without having a clue why it doesn’t stick. I have been doubling my business since its inception not by hustling or doing it all. I...
EP # 150 - Building a Resilient Service Business: How to Safeguard Your Revenue Longterm 24.05.2024 28:33
This show and episode are dedicated to helping small service-based businesses thrive. Today we're exploring the topic of business continuity and teh way I use it and interpret it for the work I do with my clients. We’ll be discussing essential strategies to ensure your business continues to operate smoothly and is not dependent on: 1) One key individual (yourself as the CEO and owner included...
MM 150 - Keys to make your business profitable no matter how long you’ve been trying 20.05.2024 5:28
Even if you’ve run your business for 10 or more years and you think you can’t grow it much more, you can. Especially if your growth has been minimal or non-existent in recent years. You haven’t tried everything yet. There are still more tactics you could apply in a strategic way to grow further and faster. I'm illustrating this in today's Maggie's Moment by sharing my story of when...
EP # 149 - Creating a Custom To-Do List to Double Your Business Revenue 17.05.2024 30:33
Figuring out how to grow your business revenue could be easier than you think. In today's podcast, I'll walk you through and help you create your very own custom to do list to double your business revenue without adding more work to your schedule.
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