Maggie Perotin

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Business EN ↓ 522 episodes

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching mod...

Author

Maggie Perotin

Category

Business

Latest episode

Jul 10, 2026

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Episodes

EP # 24 - Taking back control through your business with Gina Havranek 18.12.2021

The majority of people think that running your own business is less safe than a stable 9-5. Income can be unpredictable, market conditions change, you never know what can happen. What if running your business was teh most predictable thing you could do to create financial and time freedom for yourself and your loved ones? Every business needs to face the market conditions and unpredictability of e...

MM 23 - Getting ready to win 13.12.2021
EP # 23 - Making a difference and connecting to your soul with Erin Barber 11.12.2021

Erin Baber is a passionate young woman who truly wants to make a difference with her businesses. As Erin says getting to the soul level of you and truly seeing who you are today v.s who you want to be tomorrow, is a critical step in being able to create the business and results you want. In this interview, Erin shares her growth as a leader, owner of Calipso Communication to a founder of women&apo...

MM 22 - Dreaming big and making it happen 06.12.2021
EP # 22 - From 9-5 to full time creative business owner with Madison Lee 04.12.2021

Leaving a "safe" and predictable income of a 9-5 to "less predictable" income generation in your own business can feel scary. If you're still running your business as a side hustle and thinking when would be the "right time" to make it your main money-making source, this interview can help you. Madison Lee, the owner of Lovelee Creative Media , shares her entrepr...

MM 21 - You are what you think 29.11.2021
EP # 21 - Optimizing your weekly schedule 27.11.2021

You can spend a lot of time and energy each week thinking about what to do next in your business even if you have a to-do list. That's A LOT of wasted resources. Just imagine if you spent them on income-generating activities instead, what results could you create? This is why I recorded this episode. To help you optimize your weeks so you're very effective with the time you have for your...

MM 20 - Giving back and my birthday :) 22.11.2021
EP # 20 - Growing a business through breakthroughs with Alonna Heller 20.11.2021

Alonna Heller, the CEO of The Heller Creative CO , is a young leader who has started her business straight after college.  On her journey to growing her business and making money, we have coached on a few challenges that most of us experience on the entrepreneurship journey. Listen's to Alonna's learnings and breakthroughs to see what's possible. Check her business @ https://www.the...

MM 19 - Allowing yourself to be human 15.11.2021
EP # 19 - How to start and stick with any new habit 13.11.2021

So you dreamt big. You created a Vision and Big Hairy Audacious Goals that go with it. You even have a plan of action. Now it's time to implement and execute. And that's when many entrepreneurs fail. They start big with lots of enthusiasm and as the excitement wears off, the plan goes into the drawer collecting dust. Consistency and following through are real challenges. What can make ac...

MM 18 - Benefits of Taking Time to Think 08.11.2021
EP # 18 - A passionate case for planning 06.11.2021

Professionals CEO's plan. That's how they guarantee the results they create in their business. Winging it doesn't cut it for them. Why? Would you trust a surgeon to do any procedure on you without a plan? Or would you get on a plane where the pilot would just want to "wing it" to the destination rather than follow a meticulous flight plan? I wouldn't. The same goes wi...

MM 17 - Fear, excitement & courage 01.11.2021
EP # 17 - Dealing with difficult clients 30.10.2021

The third episode in the client journey trilogy (listen to episodes 15 and 16 for the first two). Today I'm sharing practical strategies on how to deal with difficult clients when you end up signing them but also how to avoid creating them in the first place.  And here is the link to receive the recording of the 6 Steps to Consistently Signing High-Quality Clients workshop. 

MM 16 - What to do with your schedule when "life happens" 26.10.2021
EP # 16 - You never know where your client comes from? 23.10.2021

Sometimes when you sign a client it might feel like it was a fluke, a one-off, luck? And then you think this will never happen again, which directs your brain to the feeling of hustling or overwhelm. But is that the truth? Listen in to 3 fascinating stories of client attraction and how even seemingly "random events" can truly be a result of your work. And if you want to learn a 6-Step Pr...

MM 15 - 5 ways to solution any problem 18.10.2021
EP # 15 - Your clients' journey with you 16.10.2021

Every client of yours goes through a journey with you. From the moment they meet you, through deciding to buy from you to resigning and/or no longer being your client. Have you ever spent time thinking or mapping out how that journey looks like for them? In this episode, I take you on a 6-stage journey that your client experiences. We walk through each stage, pause and I share some diamond nuggets...

MM 14 - Thanksgiving gratitude challenge 11.10.2021

We're in the magical time of giving thanks and appreciation. And we have a bit over 30 days between the Canadian and American Thanksgiving holidays. So in this Motivational Monday episode, I have a fun challenge for you. Listen, and let me know if you're in.

EP # 14 - Creating time on demand 09.10.2021

Our culture rewards "busyness". Being busy, always on the run, stressed is associated with being "important". I call BS on that. Being busy doesn't mean being effective. And it's stressful! Now, can you imagine how it would feel if you never had to say "I'm soooo busy" again and be 10X more productive than you are now? How would it feel, never having to...

MM 13 - Investing vs. spending 04.10.2021
EP # 13 - 10 Ways a Business Coach Can Help You Succeed as a Service Provider 02.10.2021

Most entrepreneurs know that hiring a business coach can be beneficial to their business. Many though are not sure how that is true.  Some may also refrain from asking from the fear of being sold to on the spot when they're just curious and want only information  :). So today I am sharing with you mostly the reasons why I hire a business coach to help me grow my business. And if you are inter...

MM 12 - Every choice has a price 27.09.2021
EP # 12 - Normalizing failure 25.09.2021

Most of us have a fear of failing. Our brains were conditioned to think there is one "right" way to achieve a goal and if we don't get it "right" the first time we failed.  It's high time to start changing that belief in yourself. Failure is learning. Failure is just one step closer to success.  In this episode, I'm sharing my latest "epic business fail&quot...

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