Maggie Perotin

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Business EN ↓ 522 episodes

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching mod...

Author

Maggie Perotin

Category

Business

Latest episode

Jul 10, 2026

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Episodes

MM 49 - How to pursue your goals without losing the joy of now 13.06.2022

A key tip for high-achievers and ambitious people. I get it. I'm one too :)

EP # 49 - Becoming an Ideal Client 10.06.2022

Having a business that serves only your Ideal Clients is a goal worth striving for. If you were to describe them not in terms of demographics but of how they interact with you and your business, who is your Ideal Client? Listen to this episode to gain a new perspective on Ideal Clients. And if you want to learn even more and get clearer on who that is for you, join our free 3-day event. Income Acc...

MM 48 - Our main role 06.06.2022

Whatever roles we assume in our lives (business owner, partner, parent, friend, volunteer, etc.), there is one all-encompassing one. One that is not in conflict with the others. Quite the opposite. One that makes the others just part of who we are as human beings.

EP # 48 - CEO Mindset Growth Cycle 03.06.2022

Growing your CEO mindset is like building a house. First, you set the foundation. Then you can build the frame. The fun stuff (decor) comes at the very end. It's partially a sequential process, where some steps cannot happen ahead of the others. In this episode, I offer you the sequence to building your business CEO mindset. The mindset that will lead you to achieve your goals. And if you wan...

EP # 47 - Maximizing your investment in coaching 27.05.2022

Many clients I work with have never had a coach before and aren't sure what to expect when they invest in themselves this way.  This episode is for everyone who wants to maximize their investment while working with any coach. 

MM 46 - Growing thru Vulnerability 23.05.2022

“Don’t forget - no one else sees the world the way you do, so no one else can tell the stories that you have to tell” - Charles de Lint Telling stories requires being vulnerable and through it you grow, your business and your clients.

EP # 46 - Preparing to hire your first help 20.05.2022

No business can scale without hiring great people. As you grow your business, you can prepare yourself for that moment. Prepare strategically without wasting time learning skills that won't serve you for years to come.  In this episode, I'll walk you through 5 things you can focus on to gradually prepare. 

MM 45 - Focus to Enjoy Your Time Off 16.05.2022

As the weather is getting warmer, we start thinking of time off, vacation, and quality time with our loved ones. Rather than getting completely distracted by it in your business, use it to refocus on the most important things. Meet or exceed your business goals for the next couple of months so that when off you can be fully present, disconnected, and enjoy yourself.

EP # 45 - From theory to results 13.05.2022

In this episode, I'm sharing how to get to the point in your business where you can exactly predict the results your actions create. For example, how to get to certainty in creating X amount $$$ in income every month rather than feel this was a "one-off luck". This is what being a pro means. If you're ready to work with me and take your business to the next level, schedule a fr...

MM 44 - Adding Compassion to Your Learning 09.05.2022
EP # 44 - Failing strategically 06.05.2022

There is a difference between failing from actions that were taken from lack of belief and/or fear vs. failing from actions taken from confidence and full belief in your ability to create a successful business. I want to offer you an option to fail strategically. A way that leads to mastery and compounded success. Learn what this looks like in this episode. To learn more about how to build your co...

MM 33 - 3 Tips for Greater Productivity 02.05.2022
EP # 43 - Believing in yourself and your business 29.04.2022

How do you know you 100% believe in yourself and your business? It shows you up in your actions. In this episode I'm sharing three real-life examples of deep down to the core belief - what it is and what it isn't to inspire you to focus on building that for yourself. And if you want to start building it with my help, I invite you to join me in the upcoming free webinar - Growing Your Bus...

MM 42 - Your core values and your client experience 25.04.2022

Do you have core values established in your business? If yes, how do they tie back to your clients’ experience? If not, what’s preventing you from deciding on them?

EP # 42 - Overcoming analysis paralysis 22.04.2022

Do you get stuck in analysis paralysis?  Sometimes to the point where you're unable to make an important decision for your business ... no matter how much you try to make yourself do it? This episode will take you deeper into understanding the reasons for analysis paralysis. I'm also offering a simple solution on what to do to get out of it. And I'm inviting you to join me in the ne...

MM 41 - Delaying difficult decisions 18.04.2022

Is there a decision you know will be good for your business but somehow you keep postponing it? In this bonus episode, I’m helping you to move forward with it.

EP # 41 - Fear, hard work and comfort zone 15.04.2022

When growing your business hard work is inevitable. But hard doesn't need to mean draining or leading to burnout.  It might mean overcoming all sorts of fears that your mind presents at each stage of your journey. It might also mean pushing yourself outside of your comfort zone. which is uncomfortable. In this episode, I talk about these aspects of growing a thriving business because no matte...

MM 40 - Staying in your highest-self 11.04.2022

You are a leader. A leader of yourself. A leader of your business. The more you lead yourself to your highest-level thinking, the longer you can stay there. The longer you stay there, the more and the faster you’ll create of what you want.

EP # 40 - A better way to market your offer 08.04.2022

There is marketing advice out there that promotes marketing to your client by appealing to human "negative tendencies" by focusing on urgency or fear of missing out. Even though such strategies can work, they might not be as effective as you may think. In this episode, I share why that is the case and how can you market your offer more effectively instead.  Not registered yet for the upc...

MM 39 - Business IS Fun 04.04.2022

Business is fun. Sometimes we forget. We place high expectations on ourselves and our business to make money, provide for the family, pay bills, etc. And thru that, we forget that #businessisfun

EP # 39 - Leading with Value 01.04.2022

I teach my clients to build their businesses focused on creating value for their ideal clients every step of the way. Throughout their entire customer journey. Because it is easy to get caught up in just going through the motions of running a business and doing "the things" or focused on avoiding issues with not-best clients. Lead with Value is a concept I created and in this episode, I&...

MM 38 - A key to entrepreneurial success 28.03.2022

Entrepreneurship requires A LOT of personal growth. More than you realize before you get into it. In this bonus episode, you'll learn what the key to going through that growth is.

EP # 38 - 3 Biggest A-HA from client-only exclusive training series 26.03.2022

In this episode, I'm sharing with you exclusive insights from a training series I have run for my clients back in February. One of them allowed my client to exceed the monthly income goal by February 20th. One she was missing by the hair for a couple of months prior. Another one - Leading with Value - is a concept I'm going to teach you in regards to your marketing during the upcoming we...

MM 37 - Success is the result of growth 21.03.2022

Success is the result of growth And growth is the result of work: working the process, implementing the plan you have for your business.

EP # 37 - Bringing intention to your marketing 19.03.2022

Being a high-performing CEO of your business is all about being intentional. Not only with the way you spend your time but also what actions you decide to take during that time. Is your marketing strategy as intentional as you'd like it to be? Or is it more of a melting pot of other people's ideas that somehow you ended up adopting and trying out? In this episode, I help you bring more i...

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