Detailers Roadmap Cruise Control

In this first episode of our Troubleshooting Your Business podcast series, Kevin, Grant Menard, and Barry Theal talk to David Caballero of D.A.C. Custom Detailing. We will do two episodes for each of three shops. On the first episode, we will gather information, do a deep dive into the numbers, and come up with action steps for the shop to complete before their next episode in 45-60 days. David&ap...

Kevin sits down with Grant Menard, a guy that all business owners, in detailing or not, should emulate both professionally and personally. They talk sales strategies, personal challenges, business acumen, building teams, and giving back. About Grant: Ever since Owner Grant Menard founded Menard Premium Detailing in early 2015 as a small detailing operation before going full time in 2018, the organ...

Join Kevin and Shawn for a laughter-filled episode talking about business, entrepreneurship, emotional detachment, and the exciting world of creating new businesses. About Shawn: Shawn is a venture capitalist with a successful track record for setting up profitable companies across North America and the Caribbean. His roster of well-established and profitable businesses include companies in the to...

Kevin and Meghan Poirier of Car Candy Automotive Detail Products have a great discussion about chemistry, blending, private labeling and distribution of detailing products. Along the way they also discuss what it's like to be a woman in a male-dominated industry and the awesome strides we've made there, the importance of relationships and "getting along," and a whole host of ot...

Kevin has a great conversation with Dann Williams of Owner's Pride to talk about the industry, building a brand, using media, and more! About Dann: Dann is a partner in Owner's Pride Car Care Products and the presenter for the Owner's Pride Podcast. He also serves as the President of Business Development for Owner's Price Car Care Products.  Dann has a passion for detailing, ol...

Kevin and Renny share a candid, honest, and heartfelt conversation about building a successful life and business, and what coming from nothing to making something really takes. Join them in laughter and a couple of tears as a couple of old friends continue to challenge each other to be better. About Renny: Renny Doyle is well-known as being "the Detailer of Air Force One". He is the foun...

Kevin and Chris walk through the best ways to be successful with SEO on your website, from design, technical components, and writing to the pitfalls to avoid that won't help you move your website SEO forward.  Get your one-stop success solution at www.detailersroadmap.com ! Facebook Instagram TikTok YouTube

Kevin grabs some time in 3 different booths during SEMA 2023 to talk about the show, company history, business, and of course, new products. This is 3 mini episodes in one! Featuring: Steve Persia - System X Jason Rose - Rupes Chloe Deeb - SB3 Coatings Get your one-stop success solution at www.detailersroadmap.com ! Facebook Instagram TikTok YouTube

Kevin and Justin catch up and dig deep into Justin's history, business success, sticking to it and never giving up, and rising above your situation and status to achieve greatness! About Justin: Justin Labato has been detailing full-time since 2008. He currently holds all certifications offered by the International Detailing Association (Certified Detailer, Skills Validated, Recognized Traine...

Kevin and Kelly catch up and get the real back story for all that Kelly has accomplished during his long career in the detailing industry. They talk detailing, business, growth, acquisition, and of course, sprinkle in a nice love story for good measure!  About Kelly: There is an art and a science to detailing an automobile. The art comes at the hands of the individual and their swift yet gentle ma...

Kevin and Michael Honn of STEK USA sit down and talk about all things film and PPF, how the business is evolving, some best strategies for sales, marketing, and customer service, and a whole lot more! About Michael: Michael is the Sale Director at STEK USA. About STEK: Founded in 1977, STEK has over 40 years in the film protection market. With early success providing OEM solutions to Hyundai, Toyo...

Kevin visits with Robert Earle from Gtechniq Ltd, direct from the UK. They speak at length about detailer-down market creation, the origins of Gtechniq, dealership detailing and protection and how it fits into and actually supports the industry, and the future of ceramic coatings and other surface protection. About Rob: Rob is the Managing Director (MD), and runs the UK side of Gtechniq, which man...

Kevin and Joel discuss focusing on your own business and ignoring those around you, your "competition," or those that speak the loudest on the internet. We also spend a good amount of time talking about market diversification, new verticals, missing customers that aren't being targeted, and more! About Joel: Joel is the President and Director of The IGL Group USA, as well as co-foun...

Kevin catches up with Alex Ostrihonsky from Vyper Industrial on this episode and they explore building relationships, building a business from the ground up, and being omnipresent in the market place. About Alex: Alex is the Director of Brand Partnerships for Vyper Industrial, which makes amazing chairs for many industries, as well as creepers, fans, energy drinks, and a whole lot more! www.vyperi...

Kevin and Hunter talk social media marketing, pay-per-click advertising and marketing, how to be successful with social media posting and content, and a whole lot more! Plus, a bonus story towards the end of Hunter's death-defying 140mph crash on the track! About Hunter: Hunter started out in the detailing industry by starting a mobile detailing business. Quickly growing in the area over the...

Kevin and Adam have a great time catching up, talking about old detailing businesses, new detailing businesses, ClarityCoat removable paint, the state of the industry and more. Plus, a bonus story from Automechanika about polishing "paint" in the 3D booth. About Adam: Co-founder of Clarity Coat and Phantom Detailing. Adam Huber has been a part of the automotive protection field for the p...

Kevin and Rob have a great discussion dispelling a couple of the oldest myths in the detailing industry...that dealership detailers and mobile detailers are somehow less than. Put your ego aside and listen up as we talk about what it takes to build a 7 & 8 figure detailing company with more than 120 employees, 10 mobile detailing trucks, and multi-million dollar contracts. About Rob: Rob began...

We had a great time at the Air Force One 2023 event at the Museum of Flight. This is a bonus episode we did talking about that Roadmap Roadtrip!  We had originally done these interviews and segments on site at the event, but there was an audio issue, so these are studio follow ups. It's not every day that you get a chance to touch a piece of history. But for a select group of detailers, this...

Kevin and Dylan have a classic no-holds-barred throw down between detailing and car washes! Actually, they have a great discussion about integrating car washes into the detailing part of appearance car, using them for revenue generating, franchising and business opportunities and more. About Dylan: With several decades as an industry leader in the automotive care and appearance industries, Dylan v...

Kevin and Tom have a great discussion about the ins and outs of what it really takes to get a great invention idea to market, and the pitfalls many are unaware of. Learn more about Tom's journey with BuffBrite as well as a little insight into Kevin's own multiple brands. About Tom & BuffBrite At Buff Brite we have a passion for the detail and car care industry.  After 40 years in the...

Kevin and Juan talk sales strategy, relationship building, Latin America, along with a great story about deportation! About Juan: Juan Gonzalez is the owner of All Season Detail in Idaho Falls, Idaho. With extensive automotive sales and marketing experience, Juan started from the ground up and built a thriving business in what many would consider a difficult market. Juan also does trainings around...

It's always a fun time when Kevin and Jimbo get together to record a podcast episode. They talk content creation & business, and some great strategies to step out of your comfort zone and create customer-driven content for your business. About Jimbo: With almost 800 episodes, Jimbo has lead the pack in the automotive detailing podcast space and set the standard for those that have followe...

Kevin and Shawnda give some SEMA secrets, sponsorships, entrepreneurship, branding, and more! About Shawnda: We all comprise different identities; Shawnda is no different. One-part designer, one-part technologist, one-part advocate, and of course, a consummate car girl. She has an accomplished career as a designer, strategist, car builder, and business owner. Her human-centered design philosophy h...

Kevin and Rob catch up to talk about the one of the best approaches to understand who the customer is, what they expect, and how to sell and upsell them to what they need for maximum satisfaction and maximum profit. About Rob: Rob is the Director of Training at SB3 Coatings and hails from Houston, TX. He has been in the detailing industry for over a decade and has owned shops of multiple sizes and...

Kevin gets multi-national and multi-lingual this week and talks to Avi Aliman of NGNT and Diamond Pro Tech.  They talk about brand building, the science of coatings, struggles with breaking into a new market, and building a business from scratch...over and over. About Avi: Avi is the CEO at NGNT Material Sciences SA (New Generation Nano Technologies), and resides in Italy. He has founded and run m...