Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination. "I think that we've got to keep d...

In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the populatio...

Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service i...

Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new care...

Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future. "We've got breweries, we've got wineries...

Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination. "Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to e...

In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his insights on how the industry has changed in 2020 and what destinations can do during 2021 to continue the recovery process.  "Are you just sitting on the destination that you have, or are you focusing on destination development to help your destination...

In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it's like to work on the Destination Marketing Podcast, and hear some of her insights on both the audio industry, as well as the Destination Marketing industry. Connect with Julie: julie@relicagency.com https://www.linkedin.com/in/julieackerson/ Follow...

James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he's worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination. "If your brand or destination is feeling like you're having a...

Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podcast to discuss some of the ways that his destination has been able to create their own sporting events. Adam and Matt discuss a few of these events in greater detail and Matt gives advice to destinations wanting to create similar events. "If you have...

In this episode of the Destination Marketing Podcast, Adam is a panel host on Connect Travel's eTourism Summit. He is joined by Ali Daniels, Matt Borud, and Alison Schult, three experts in the tourism marketing industry. Listen to hear about some of their recovery campaigns, as well as some of their experiences navigating the current global travel crisis. Watch the livestream here: https://www.you...

In this episode of the Destination Marketing Podcast, Nick Breedlove, executive director at Jackson County Tourism, joins us to talk about some of the things that his destination has been doing in light of the recent Covid-19 pandemic. Listen to learn some of his tips and tricks, as well as how his destination was able to break records, despite being in the middle of one of the biggest crises that...

In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months. "In tourism, every destination is simultaneously competing w...

In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs.  Follow the Destination Marketing Podcast on social media: Instagram Twitter...

In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how...

Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit...

In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement. "The thing that younger audiences love, is the ability to consume content in a passive way. When you're...

In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers. “I mentioned th...

Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well a...

In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone. Click here to visit the Destination Marketing Podcast website Follow the Desti...

In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about so...

Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination. "If we can't humanize the data, destinations aren't goi...

In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to...

In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the...

In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of t...