The Deep Dive Team

Desirability is the new Margin - from Paris 🇫🇷

Business EN ↓ 27 episodes

Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability , not scale, is the new driver of growth, power, and cultural capital . With insights drawn from boardrooms, runways and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power...

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The Deep Dive Team

Episodes

Anderson & Chiuri at Dior: Visionary or Vanilla? 30.04.2025 7:03

Now that rumours about Anderson not just taking over with Men at Dior, perhaps takeover Women as well - we must pose this question: Is Maria Grazia Chiuri Dior’s most misunderstood creative director? In this episode, we trace her evolution — from feminist slogans to sacred silhouettes — and question what legacy she leaves behind. With whispers of change on the horizon, is Dior due for another rein...

When streaming meets luxury tourism: How HBO’s White Lotus created enormous desirability to Four Seasons 29.04.2025 9:45

Ever wondered what it’s like to live a real-life episode of White Lotus, but in the sky? In this episode, we step aboard the Four Seasons Private Jet Experience, a $190,000-per-person odyssey through Kyoto, the Maldives, the Serengeti, and beyond. Expect Michelin-level dining at 30,000 feet, private yacht transfers, and sunset cocktails in untouched paradises; all wrapped in a surreal blend of pri...