DesignRush Podcast

Subway x Netflix: Key Findings Subway’s "Happy Gilmore Meal" offers limited-edition cups and packaging , supported by a digital experience and rewards platform. Dentsu developed the campaign’s creative and strategy , including character-led spots, illustrated collectible cups, and themed packaging tied to the film. Fans can win prizes like golf trips and $3,000 “Big Ass Checks” t hrough...

Apple vs. Xiaomi EV Pivot: Key Findings Apple spent $10 billion over 10 years and never shipped a car , while Xiaomi launched two EVs in under two years with profitability expected in 2025. Xiaomi secured nearly 300K preorders in one hour  by pricing aggressively with active brand promotion. Apple failed due to secrecy, leadership shifts, and overengineering ; Xiaomi succeeded by moving publicly,...

AI is redefining what’s possible in digital strategy. Forward-thinking marketing teams are using AI to gain real competitive advantages by reducing content costs, predicting ROI with uncanny accuracy, and more. AI in Digital Marketing Examples: Key Points AI can  reduce content production time by up to 50% and increase output 3× , enabling marketing teams to scale campaigns without expanding headc...

Planning your 2025 social strategy? We’ve rounded up four standout ad designs that tap into today’s trends and behaviors, ready to inspire your next campaign. Social Media Ad Design: Key Points In 2025,  78% of consumers prefer short-form video , making vertical, mobile-first designs essential for engagement across  TikTok, Instagram Reels, and YouTube Shorts. Influencer and UGC-style content driv...

We’ll break down the latest product design statistics that agencies and design leaders can use to increase conversions and tie UX improvements directly to revenue outcomes. Product Design Statistics: Key Points Design-centered companies see  32% faster revenue growth and 56% higher returns  compared to typical companies. Over half of  designers integrate sustainability (52%) , while  inclusive des...

Denmark to Copyright Faces: Key Findings Denmark moves to grant people automatic copyright over their likeness : faces, voices, and personal features used in AI-generated content. It would require takedowns of non-consensual AI deepfakes  and could result in costly lawsuits.  U.S. brands using AI in marketing may face legal risk  if equivalent rules gain traction here. Nearly 70% of marketers alre...

Airbnb x Smurfs: Key Findings Airbnb turns part of the Belgian forest into a real-life Smurf village  for two lucky families. The four-hour experience supports Paramount’s global push for the Smurfs film , hitting theaters this July. Guests will craft hats, try archery, and learn a dance routine  featured in the upcoming movie. Two lucky families are getting the chance to live like Smurfs as part...

Coffee Mate x Harry Potter: Key FindingsCoffee Mate releases two limited-time creamers based on Honeydukes treats from “Harry Potter."One flavor highlights rich toffee and caramel, while the zero-sugar peppermint caters to fans seeking lighter, nostalgic coffee options. Timed with key franchise dates, the drop taps into fandom and nostalgia through seasonal, collectible-style products. Coffee...

Nando’s Streaming Marketing: Key Findings Nando’s opens a fully functional pop-up inside Tony Parker’s mansion for the AMP Summer livestream marathon. The activation combines food, streaming, and celebrity cameos  to boost brand awareness among Gen Z and Millennial audiences. Tapping into AMP’s community was Nando’s way of leaning into influencer marketing  over traditional ad placements. Nando’s...

X Leadership Shake-Up: Key Findings Linda Yaccarino has officially stepped down as CEO  of "X" after two difficult years. Her resignation follows another major PR crisis  involving the Grok chatbot. No clear replacement has been named yet , with betting markets showing uncertainty. Linda Yaccarino is stepping down as CEO of "X" after a turbulent two-year run that saw her stuck...

Rosalía Powers New Balance’s Creative Direction for 204L Launch

YouTube’s July Crackdown Could Cut Off Revenue for Lazy AI Content

Jurassic World Rebirth Franchise Strategy: Key Findings The Jurassic series tops $6 billion globally , securing top‑10 live-action franchise status. Most of the sequels crossed the $1 billion gross revenue,  reaffirming consistent blockbuster performance. "Jurassic World Rebirth" reunites original screenwriter David Koepp , delivering story-driven tone and grounded sci-fi, praised as pot...

Alixe Lobato’s showreel is a stunning display of skill from the Spanish motion designer. The video uses a fast-paced montage to showcase an impressive array of talents. By weaving together different visual approaches, like realistic 3D and real-world effects, the reel creates a unified and energetic showcase of the artist’s wide-ranging expertise. Showreel Tips for Creatives Juxtapose cinematic mu...

Walmart's 'Who Knew' Campaign Takeaways: Walmart’s “Who Knew?” campaign highlights expanded inventory , faster delivery, and smarter shopping tools. Walton Goggins stars in a new back-to-school ad  guiding parents to shop full lists in one tap, including clothes, supplies, and lunch gear. Multichannel rollout includes TV, YouTube, paid social, and out-of-home ads  as part of Walmart’s...

Key Findings: Return-related search interest jumped 22%  in July 2024, with monthly searches rising nearly 7% Year-over-Year. Nearly 1 in 3 Prime Day-related searches  were refunds, returns, or canceling orders. 28% of return-related searches happened in August , a 35% increase over last year. Searches for Prime Day deals dropped 7.4%  from 2023 to 2024.  Amazon Prime Day  is back — and it’s bigge...

Louis Vuitton’s Charm Takeaways: Louis Vuitton’s new $1,270–$1,390 charms are positioned as collectible luxury objects , not just fashion accessories. Vivienne and Louis Bear charms feature unique outfits and props  to match demand for personalized, emotional items. The Labubu-style hype shows how scarcity and storytelling  shape luxury branding today. Miniature characters, tiny accessories, and a...

Most agencies don’t scale because of client pressure — they stall because of internal misalignment. In this episode of the DesignRush Podcast, 5WPR’s Managing Partners, Ilisa Wirgin and Leigh-Ann Ambrosi, reveal how culture-first leadership protects creativity, inspires teams, and fuels sustainable growth — even under pressure. From how AI is shifting PR visibility to why affiliate strategies now...

Pepsi's Wear-A-Ball Jacket Launch Takeaways: Wear‑A‑Ball jacket turns into a regulation football in minutes , made from recycled polyester with a custom, packable design. Only 25 Wear‑A‑Ball jackets will be raffled  through purchases at Classic Football Shirts, in-store and online. Pepsi and Classic Football Shirts released Modern, Icon and Retro ’70s kits , showcased by top women’s football t...

Hyundai's 'He Got Money' Ad Takeaways: Hyundai leans into familiar family dialogue , using culturally specific “aunty chat” moments to build stronger audience connection. Hybrid savings highlighted with humor , showing 35 MPG efficiency enables stylish, aspirational living. Strategic partnerships between Hyundai, Culture Brands, and Not Just Any  showcase inclusive storytelling and mul...

Your product packaging works hard on the shelf, but it’s a one-way conversation with limited space. A packaging QR code instantly connects that physical product to a dynamic digital experience with a simple scan from a smartphone. This simple addition transforms that static box into a media channel you fully control. Now, you can continue the conversation long after the purchase, delivering target...

The design file is approved and ready to go. But before you send it to the printer, there’s one more critical decision to make: the paper. The types of paper stock for printing are vast, ranging from the glossy paper of a high-end brochure and the heavy cardstock of a memorable business card. The right paper can make a great design feel premium, while the wrong choice can make it fall flat. So how...

Discover 5 proven web design strategies that help food and beverage brands increase orders, build loyalty, and turn visitors into customers.

Data alone doesn’t win attention, design does. While everyone’s publishing reports, decks, and dashboards, the agencies getting noticed are the ones turning raw numbers into branded narratives. Creative infographics aren’t filler content—they’re high-leverage assets that drive clarity, signal authority, and convert interest into action. For agencies, they’ve become a strategic tool: pitch enhancer...

Former Google insider Kaspar Szymanski explains why most SEO fails, and how deep audits and technical fixes drive lasting search visibility.