Designer's Oasis

Interior Designer's Business Blueprint   In today's episode, I interviewed Katie Gutierrez, the creator of Biographical Design, an interior design system that uses the client's biographies as the foundation of her six-step design process. She also has a customer relationship management tool that helps interior designers increase their exposure and lead engagement called the My Gotcha App . In this...

Interior Designer's Business Blueprint   If you capture what really matters to your clients, your copy will be gold and resonate with the audience.   When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place.   In today's e...

Interior Designer's Business Blueprint   What is most important is that you start to recognize the value of your time. Discovering the value of your time includes understanding how important it is to manage, control, and protect it while still remaining flexible as a business owner.   In today's episode, we dive deep into time-saving tips tailored specifically for interior designers that will help...

Interior Designer's Business Blueprint   You don't need to justify or explain your rates or your prices when presenting them. You just need to show your value.   In today's episode, I share three mindset shifts that will help you confidently price your services and reframe your mindset when presenting your pricing.   Let's dive into the top 3 mindset shifts you should make to reframe your mindset...

Interior Designer's Business Blueprint   When we think about scaling a business, the first thing that typically comes to mind is "How can I get more project work"? Maybe you're currently taking 8-10 projects a year, so you ask yourself, "How can I increase that to 12-15 per year?"    Taking on more projects is indeed going to generate more revenue and help you grow your portfolio, AND it takes mor...

Interior Designer's Business Blueprint   In today's episode, I have a conversation all about the unconventional path to interior design success with the mother-daughter duo Susan and Jillian Hayward. We discuss all of the shared experiences, challenges, and collaboration along the way.   Here's a glance at this episode… We talk all things entrepreneurship, design education, and business growth inc...

  Interior Designer's Business Blueprint   In this episode, we dive deep into crucial aspects of interior design, focusing on pricing strategies, time management, and the imperative shift toward sustainability. I advocate for responsible design leadership and share my journey toward a more sustainable approach.   Here's a glance at this episode: I share the importance of responsibility in interior...

Interior Designer's Business Blueprint   In today's episode, I interview Tina Guevara, owner of Juliette Sebastian Interiors and a member of the Designer's Oasis program to share experiences and tips for building a thriving interior design business.   Here's a glance at the episode: We discuss the importance of having your backend processes set up well in your interior design business. Tina shares...

I believe in a rising tide that when one of us does well we all do better. I love sharing this space with other amazing interior designers and can't wait for what's in store! In today's episode, I share my vision for where we are headed in 2024 and the impact that we can have as interior designers. I want to share a little bit about what we're going to be doing here on the podcast, inside the Desi...

Interior Designer's Business Blueprint   I feel strongly that when we share our gratitude through gifting with clients and the people that we work with it's a good feeling and it makes us feel good as well.   In today's episode, I share my love of gift-giving by sharing how to show gratitude through gifting clients and colleagues plus the positive impact that giving others gifts can have on your m...

Interior Designer's Business Blueprint   When you share gratitude openly with others, it starts to have a ripple effect and it can help you to feel good too, even when there are uncertain times (and there are many!) Gratitude is this amazing, free thing you have available to you at any time, all the time, no matter what.   In today's episode, I share the power of gratitude in business and how it c...

Interior Designer's Business Blueprint   Spending time styling and preparing for a photo shoot with a professional photographer is key. Finding a photographer who can capture interior photos from different angles to bring a room to life is such an important part of curating a great interior design portfolio.   In today's episode, I share all of my best tips and advice for styling an interior photo...

Interior Designer's Business Blueprint   Have you ever gotten yourself a big project or call from a big deal client and thought to yourself, I don't think I have what it takes to take on this project?   What if instead, you got curious and asked yourself, what would it take to be successful with this project? Who do I need on my team? What do I need to learn?   In today's episode, I share 3 mindse...

Interior Designer's Business Blueprint   Starting an interior design business is easy, but growing an interior design business is so much harder because you just don't know all the answers and sometimes it's using your own intuition.   In today's episode, I chatted with Libby Rawes about how she successfully transitioned into an interior design business and what it took to really make the career s...

Building an interior design business that is profitable takes hard work but it is figure-outable.   Today's episode is all the 3 commitments that you need to make to build your interior design business in a way that is profitable without setting yourself up for burnout and taking on too much to get there. In this episode, we turn the tables, and Katie Gutierrez, from Biographical Design interviews...

Interior Designers Business Blueprint   Serving clients well and building an interior design business with excellent communication can be done without always being available.    Today's episode is all about how to create systems, processes, and communication that allow clients to feel nurtured and cared for without having to always be ON and responsive in the moment. This doesn't come naturally fo...

Interior Designer's Business Blueprint   Ask yourself, what would happen in your business if you started to take up a little more space. If you continuously look for ways to move the needle even in small ways a little more each and every day. Those little needle-moving actions and behaviors over time add up to huge success. That's what we're going to jump into today to keep you from leaving money...

Interior Designer's Business Blueprint   Too often designers either miss red flags due to a lack of experience or choose to ignore them because they are eager for the work or the client was a referral from someone you know. They may be in your circle of friends or community and the hard question is really what do you do with these red flags? Today's episode will shed some light on what to look for...

I want you to have clarity in where you're heading and what you're focused on right now.   In today's episode, I share my 4 phase success path for interior designers to help you know what to focus on right now, gaining clarity on where you're heading and want to go without getting stuck in the comparison game with those around you   Here's a glance at this episode: [4:44] I share how to figure out...

When you're a good listener to your client's needs, wishes, and visions, your clients naturally are excited and share this with their friends - making them natural evangelists for your work before you even finish the project.   In today's episode, I share how to develop a rock-solid concept design phase for your clients and how important it can be to truly utilize in getting your clients excited a...

I did not become an interior designer to sit around and crunch numbers all day..... but numbers tell a story!   As interior designers, we can get caught up in the design work and avoid the numbers and need to track a few key metrics to really understand our business. In this episode, I share the 2 key metrics that I use in my business and why they are the most important to track.   Here's a glance...

Are you ready to really grow your business but you're still running it like you did on day one?   Today's episode is all about creating the type of business you have always wanted. It's time to level up, create systems, and save you time and money all while forming a pipeline of client work that truly lights you up each day.   Here's a glance at the episode: [11:50] I jump into when you know it's...

Interior Designer's Business Blueprint Your first hire will always be the hardest. It's kind of like having a baby.  Imagine this - You just returned from a much-deserved 2-week holiday with your favorite person or people and while you were away one(or perhaps all) of these things happened… You have a new client consultation on the calendar with a fully-vetted client.  You've received the as-built...

Interior Designer's Business Blueprint     Today I'm chatting with Ericka Saurit of Saurit Creative, a STRATEGIC BRAND MARKETING + STORYTELLING for interior designers and home brands.  Ericka believes that HOW you tell your story matters. It needs to be clear, concise, and consitent. She's on a mission to help interior designers clarify their value and get that message out.  Ericka shares the 3 pi...

Interior Designer's Business Blueprint   Be willing to own your experience and the value that you bring to your clients and projects. If you feel you're worth what you're charging, so will your clients! Want to raise your design rates? Your costs have increased and it's time you raise your rates to match this. It's tempting to put our emotions into these decisions but today is all about sharing ho...