Designer Discussions : Remodeling Business Marketing

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer. Cheryl is also founder of the coaching platform Damn Good Designer (DGD) and an outspoken advocate for effective interior design business practices. Our interior design host Maria Mart...

Of all the marketing methods available, email marketing is one of the most cost-effective ways to market your business. In this episode we how email marketing can help grow your interior design business.  If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-19-Email-Marketing-Tips-for-Interior-Designers Tr...

Establishing systems and processes is vital to business success. In order to run your design business effectively and scale your operations you must have systems and processes in place. In this episode we discuss how to establish systems and processes for your design business. We are joined by special guest, Loren Audrey Taylor of Loren Taylor Interior Design. Loren is an award winning designer wi...

In today's competitive business environment, learning the art of sales is vital to business success. In this episode you will learn several techniques to help you navigate the sales journey to land your ideal clients. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-17-How-To-Integrate-Sales-into-...

This episode talks about apps, tools and software that can help make your business more efficient. If you're looking to be more personally productive, maybe you have a team. You could be team free, whatever it is. Even if you're managing a larger team, we have some type of solution to help you. We all know that here are more programs out there that can help us be organized, run our busin...

In this episode we take a closer look at what it really takes for interior designers to successfully leverage PR for their businesses and how you determine whether you need to outsource your PR to a specialist or keep it in house. For more details on this topic, check out our NKBA-certified CEU: https://www.kitchenandbathmarketingsolutions.com/2021-pr-workbook.htm If you would like to get the link...

Render it to get improved sales.  3D renderings are a rapidly growing solution being used by more and more designers and builders to show off the finished design before construction begins. In this episode we discuss how incorporating renderings into your design process can amplify and enhance your business. If you would like to get the links and show notes for this episode, click on the link belo...

The interior design client experience will improve your life! A great way to improve your business is to dig into your client experience and bring the Wow factor in. Kimberly Sundt a branding and client experience expert is diving into the interior design business and speaking with us about a way to immediately improve how your clients feel about working with you. It’s a great day to dive in and i...

The secrets to get more traffic to your website.  Many design and remodeling businesses have a website, but chances are the content is static and the optimization is minimal. In this session we discuss the basics on how to optimize your website for search so when prospects come to your site you have a better chance of converting them to clients. If you would like to get the links and show notes fo...

Have you ever thought about why some clients hire you and while others do not? We are leaning into discovering the importance of the communication presenting your business to your audience. We will cover learning to identify who you are talking to, and how you are talking to them. Jump in and join the breakdown on the ideal client avatar. If you would like to get the links and show notes for this...

This episode explains the simplest and fastest way to get media coverage as a designer. HARO is a free service that delivers concrete media opportunities straight to your email inbox on a daily basis. Per month over 30 opportunities come out specifically looking for input from designers. Listen in to learn how you can leverage them for your business. If you would like to get the links and show not...

We discuss boundaries that help to make projects move smoother without being caught up in the relationship drama. Tools that identify these unhappy dynamics and how some clients can be avoided. No amount of service and sacrifice can change how certain clients choose to treat people. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdis...

Networking for Interior Designers.  Over the last year Interior Designers have had to deal with COVID-19 altering the way they do business. One question asked by designers during this time is where the best place to network. Interior Designers across the country (and globe for that matter) have turned to Clubhouse as an option for networking and learning skills to better themselves in their busine...

Reviews are an important part of a designer's business because they help form your reputation. Reputation management is critical! It is more than branding, so you need to pay close attention to your online reviews closely. Bad review equals a PR crisis. But on the other hand, bad review is not as bad as no reviews at all. We will discuss how to handle bad reviews and give you actionable steps...

Become a marketable Interior Designer.  In this episode we will discuss what makes an interior designer marketable. What are the things that make you special? What are the things you leave behind in your design process and projects that make you stand out?   If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/epi...

Online marketing is one of the best ways to promote and showcase your products and services to potential clients with efficiency. In this episode we discuss 3 digital marketing strategies you should be using to gain success in your interior design and home remodeling business. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussio...

Learn what a HENRY is and how this can help you better understand clients as an interior designer. We will delve into understanding this concept and applying it to your interior design business. If you would like to get the links and show notes for this episode, click on the link below: Episode 5 - Introduction to Maria and What is a HENRY - Designer Discussions Transform your marketing with Desig...

Get hands-on PR  advice for the best.  In this episode you will get an introduction to Mirjam Lippuner and why she loves to educate interior designers about PR. You will also gain a better understanding of what PR is and how it can benefit the growth of your design business. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions...

Do you want clients that will pay premium prices for your services? We have an episode for you. Solving the problem many struggles with, which is that they have the mindset of service providers instead of a solution provider. We know that people pay commodity prices for services, but they pay premium prices for solutions. With this NKBA CEU (0.1 CEU) Session, we're going to dive into knowing...

#001 - Welcome to Designer Discussions, a weekly discussion for design professionals (architects, interior designers, home remodelers) that focuses on marketing, branding, PR and business advice. In this episode we will discuss the purpose of the show and how we plan to deliver the content to you in an educational and entertaining way. We will give you a brief introduction into our co-hosts (Mirja...