Darla Powell

Designed by Wingnut Social | Interior Design Business

Business EN ↓ 473 episodes

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

Author

Darla Powell

Category

Business

Podcast website

wingnutsocial.com

Latest episode

Jul 16, 2025

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Episodes

Franchising Your Design Business (with Guest Host Rebecca Hay) 17.07.2024

Are you offering micro design in your interior design services? If not, you could be leaving money on the table. Guest Host Rebecca Hay sits down with Miranda Cullen of Inside Stories to discuss the rise of micro design, plus everything you need to know about franchising your design business. Stay tuned! Miranda Cullen is an internationally recognized interior designer and founder of Inside Storie...

Tips for Designers to Procure Furniture Profitably (with Guest Host Liz Potarazu) 10.07.2024

Are you a new designer struggling to make connections with furniture manufacturers? Are you an experienced designer looking to streamline your sourcing and shipping? Today's guests, Peter and Alexander Spalding, are the creators of Daniel House Club, a website that helps designers find products, manage vendors, and maximize their creativity. Stay tuned! The concept behind Daniel House Club is both...

How Your Sleep Habits Directly Impact Your Business (with Guest Host Rebecca Hay) 03.07.2024

Are you struggling with your sleep hygiene? Do you feel the need to fight sleep in favor of productivity? When you do finally go to sleep, are you having trouble staying asleep? Today's guest is sleep expert Terry Cralle, and she shares lots of sleep tips for solopreneurs. Stay tuned! Terry Cralle, MS, RN, is a Registered Nurse based in Washington, DC. She is certified in clinical sleep health and...

How Interior Designers Can Start Their Own Furniture Collection (with Guest Host Nicole Heymer) 26.06.2024

Are you an interior designer wondering what it takes to create your own furniture collection? Today's guest, Antonia Caicedo, created a luxury collection of pieces that forges a bond between Art Deco and Mid-Century modern styles. With her experience on both sides of the manufacturing business, Antonia knows what it takes to make a great vendor and a great design client. Stay tuned for lots of tip...

Tax Tips for Designers to Keep More Money in Your Pocket (with Guest Host Liz Potarazu) 19.06.2024

Are you afraid of the IRS? Well, you don't have to be! Tax expert, Sugey Piedra, sits down with our guest host Liz Potarazu (LP & Co) and shares lots of tips on how interior designers can keep more money in their pockets and set their future finances up for success. As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that the...

Everything You Need to Know About Buying a Couch in 2024 (with Guest Host Liz Potarazu) 12.06.2024

Guest host Liz Potarazu (LP & Co) interviews Couch.com founder and CEO, Alex Back. They discuss how people are buying couches these days, how AI plays a role in interior design and the retail experience, and how Couch.com can be a resource for interior designers. Stay tuned! Alex Back is the founder and CEO of Couch.com, a new platform dedicated to solving the single biggest problem facing the...

Why Every Interior Designer Needs a Podcast 05.06.2024

As an interior designer or business owner, you may have seen your peers hosting podcasts and wondered if you should do the same. But will it lead to sales? Is it worth it? And do you really need to be on camera? Today's guest, Traci DeForge, is a podcast expert and has lots of insight on why every interior designer should have a podcast. Stay tuned! With over 30 years of expertise in Broadcast Med...

Flat Fee vs. Hourly: How to Price Your Interior Design Services 29.05.2024

What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I...

How to Design Vacation Homes and the Joy in Niching Down Your Business 22.05.2024

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned! “We began North Shore Nest in 2004 from our basements in Glenview.  Prior to launching, we were doing design...

REPLAY: How to Make Luxury Design Accessible 15.05.2024

Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio! We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury...

Increase Your Visibility With a PR Agency 08.05.2024

Do you think you don’t need to hire a PR agency, or that being featured in magazines won’t lead to clients? Today’s guest, Jeanne Collins, shares all the success she gained from working with a PR agency, plus some tips on strategy and how much it costs to hire a PR agency. Stay tuned! Jeanne Collins is an award-winning interior designer who left the corporate world behind to find her true self thr...

How to Maintain Your Own Company as a Sole Entrepreneur 01.05.2024

Are you thinking about starting your own company, or have you already started one but are struggling to stay afloat? Today's guest, Lindsie Davis of Blueberry Jones Design, has lots of tips on how to develop reliable systems to take control of your business. We discuss time blocking, how to avoid scope creep, and how to price out your services. Stay tuned! Blueberry Jones Design is a Texas-based i...

What is Boutique Hospitality Design? 24.04.2024

What is the difference between commercial and residential design projects? Does all commercial design have to be sterile? How was the hospitality design industry impacted by the pandemic, and has it bounced back? Designer Amanda Jacobs answers all this and more on today's episode. Stay tuned! Amanda Jacobs Design, with over a decade in freelance interior and event design, specializes in transformi...

What They Don’t Teach You in Interior Design School 17.04.2024

Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned! Elizabeth's construction centered approach to her designs is a culminat...

Tips to Master Your Finances and Plan the Future of Your Business 10.04.2024

Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today’s guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned! Kathy Svetina helps small businesses with $3M+in annual revenue build financially healthy and sustainable business...

REPLAY: How to Get Your Design Work Published in a Magazine 03.04.2024

Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications. Molly Schoneveld began her career in Hollywood working forAcademy Award-winning produce...

REPLAY: How to Achieve Financial Success With Your Design Business 27.03.2024

Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned! Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savv...

Use Authenticity to Attract Your Ideal Client 20.03.2024

Have you been holding back online? Did you know that being 100% yourself can actually help attract your ideal clients? Designer Jessica Brigham is an expert in being unapologetically herself online, and she has some great tips on how to use your personality to your advantage. Stay tuned! A vivacious native New Yorker based in New England boasting my love for big and bold design. It’s my goal to eq...

How to Make Luxury Design Accessible 13.03.2024

Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio! We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury...

How to Get Your Design Work Published in a Magazine 06.03.2024

Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications. Molly Schoneveld began her career in Hollywood working forAcademy Award-winning produce...

From Passion Projects to a Million Dollar Design Business in 3 Years 28.02.2024

Today’s guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned! Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interior design firm. Liz started her career in NYC i...

Growing Your Business by Choosing Purpose Over Profit 14.02.2024

Is it possible to prioritize a cause you care about while still maintaining a profitable business? Putting purpose at the center of your business can help attract the type of clients you want to work with. Today's guest, Taylor Ross, shares how he followed his purpose around the globe and ended up connecting with designers, artists and buyers all over. With 4 shops on 4 continents, Founder of Chro...

How to Achieve Financial Success With Your Design Business 07.02.2024

Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned! Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savv...

How to Generate More Leads with Automated Messages on Instagram 24.01.2024

Having trouble keeping up with all those Instagram DMs coming in? Do you wish you had someone that could reply to them for you, at all hours of the day? Well, now you can! Our Assistant Director, Abigail, and Senior Social Media Manager, Whitney, discuss the many benefits of using automated messaging on your social media, and how it can contribute to lead generation and more sales. Check out Manyc...

Why You Should Use a Recruiting Agency to Expand Your Team 17.01.2024

Are you looking to expand your design firm, but not sure how to find the perfect teammate? What steps should you take to ensure your candidate is the right fit? Today's guest, Jessica Harling, is an expert in recruiting, training, and process development, and she sheds some light on working with a recruiting agency to find your next employee. Stay tuned! Behind the Design builds dream teams! From...

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