Designed by Wingnut Social | Interior Design Business

Marketing your interior design business is a business all its own. Social media marketing is essential, but so is marketing in real life, and spreading that all-important word of mouth. So on today’s podcast, we’re talking with someone who knows marketing inside and out, because she was a professional marketer before leaving her corporate job to begin her career in interior design. Darla and Natal...

Social media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on social media. How can you be sure the money you’re spending is leading to actual client work? This week, Darla and Natalie open up their books and looks...

Sometimes social media feels like shouting into the void. Or even when you have an audience who’s responding to what you’re posting, it can feel like a beast that always needs to be fed. Sometimes you need to take a break from the pretty wallpaper photos and try storytelling. If you can tell a story on social media, then you can connect authentically and emotionally with an audience. Sometimes tha...

Everyone tells you that you need to be an “influencer” on Instagram. But what does that really mean? Does that mean you should have 10,000 followers, 20,000 followers? Does it mean brands are knocking down your door to work with you? There’s no one key number that will grant you magical influencer status, but if you can really make your personality shine on social media, you will build a following...

Interior designers know they have to be on Instagram and on Facebook and make sure all their pins look great on Pinterest. But LinkedIn is just a place to stick your résumé or look for your next hire, right? Wrong. LinkedIn can actually be a very fruitful networking platform if you put in the work and if you have a great strategy. And on today’s Wingnut Social podcast, we dig deep into how LinkedI...

You have ideas, you’ve been working your butt off for years gaining experience and insight, and now you want to share that with audiences. But, if you don’t have a lot of experience on stage or on mic, how do you become a public speaker? For interior designers, being able to guest on a podcast or speak at a conference can be huge for raising your profile and the profile of your business. So today...

You know how it is: You sign up for an email newsletter, and then the second it first appears in your inbox you delete it. So if you’re an interior designer, how do you get people to sign up for your email list, and how do you keep them interested in it once you do? The answer is email funnels, a system that automates your emails and keeps you engaged with your audience. Email lists are essential...

There are roughly 4.5 billion apps that proclaim they’ll help you manage and schedule your social media, but there’s one in particular that is really piquing the interest of graphic designers: Tailwind. A social media scheduling app that allows you to post to Pinterest and Instagram, two very important platforms for interior designers, Tailwind is a key tool for those who are doing their own socia...

It’s easy to feel like we live in two different worlds these days, one online and one in real life. And so interior designers often craft two separate marketing and networking strategies, one for each. But that doesn’t have to be the case. Just because you’re working to develop your social media presence doesn’t mean your real-life connections don’t play a role. Today we’re talking about how creat...

Going live on Facebook can be a great way to connect with, and build, your audience. But it can also be election-night-level anxiety-producing. Luckily, the Wingnut Social Podcast has you covered. This week, Darla and Natalie discuss everything you need to have in place before you go live, what benefits you’ll see in collaborating on Facebook streams, and the one trick today’s guest uses to make F...

Video can seem so daunting to any business, never mind the solopreneur Interior Designer. It takes time to learn how to make great videos, and then it takes time to shoot and edit them. But, as our guest on today’s episode tells us, it’s not as hard as it looks, and it’s worth it. Today’s episode tackles the basic equipment you may need, whether your smartphone can do the trick, and how to turn si...

When photos are such an enormous part of a business, as they are for interior designers, it can be tempting to think you need the most expensive “pro” equipment on the market to make your shots pop. But! The truth is you carry the very technology you need to take amazing photos in your pocket nearly every day, and gorgeous pictures are just one swipe away. On today’s episode of the Wingnut Social...

When Darla first met Barette Widell and Christina Boschetti, they were on a panel where the audience was all interior designers, who tend to dress a certain way and be very put together. But there were Widell and Boschetti, on the panel wearing baseball caps adorned with pom-poms. They immediately stood out from the crowd, and one could even say they are honorary Wingnuts. Both Christina and Baret...

Everyone knows that search engine optimization (SEO) is important for their company’s web traffic, but it can feel as difficult to parse SEO best practices as it is the tax code, and just as fun. On today’s show, Darla and Natalie break down simple, actionable advice for how interior design companies can improve their SEO without losing their minds, and bust a few myths while they’re at it. Joinin...

You work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize your social presence with an easy-to-use app that not a lot of people fully understand. After today’s episode, you’ll have a Ph. D. in how to use reward...

There are lots of options when it comes to promoting or building a community around your Interior Design Consulting Business. But one of the newest and best ways is through broadcasting short videos via IGTV (InstagramTV). One designer who is doing amazing things on IGTV is Claire Jefford. Claire owns and runs her own award-winning Interior Decorating firm and is also an Interior Design Business C...

There are a lot of theories out there about what works and what flops on social media. And there are even a few theories that have been tested and then put out as fact, only to have them turn out to be wrong. On today’s episode, we talk about myth busting in social media with the guy who does some serious testing (you can tell by his lab coat). On today’s show with Natalie and Darla is Scott Ayres...

Interior designers love to use Facebook and Instagram to highlight their work and connect with potential clients. But for some reason, they view Twitter as the third rail of social media. Today, we’re going to try to change your mind about that with a look at what the new ROI for Twitter is. Talking with Natalie and Darla today is Madalyn Sklar, a serial entrepreneur, community builder and a Twitt...

Quick: Think of your favorite brand Twitter account, or Instagram, or Super Bowl commercial. What do they have in common? A distinct and memorable brand voice (hello, Old Spice guy). But brand voice is often hard to define, and even more difficult to pin down for your interior design firm. If you find yourself struggling with how to make your voice attractive to clients and consistent across your...

On today’s episode of Wingnut Social, hosts Darla and Natalie discuss how the dreaded robots may be killing your brand. What are the robots? Have you ever opened your social media and been excited that you have 20 or 30 likes on your post, only to check the post the next day, and they’re gone! They may trick you into following them, and then they’re gone. How does it make you feel? Darla is one of...

Joining Darla and Natalie on today’s show is Michelle Wintersteen, founder of MKW Graphics in San Diego, Ca. Michelle created the company in 2014 while attending The University of San Diego, where she earned two degrees, Visual Arts and Art History. One thing that makes Michelle the envy of many entrepreneurs is that she often runs her company remotely, as she is passionate about traveling. Becaus...

On today’s show, Darla speaks to the Chief Wingnut Specialist at Wingnut Social, Stefanie Scalish. Stefanie is super-passionate about social media and dives into it every day. She loves helping designers figure out what their goals are and then helping them hone in on them by using social media. Stefanie has seen first-hand how social media has really helped Darla Powell Interiors  skyrocket and k...

  The mission of Wingnut Social is to provide you, the interior designers, the decorators, the stagers, and architects with the knowledge and techniques needed to step up your digital marketing game, and to help you fasten your brand in this ever-competitive, digital age. Darla Powell, an interior designer from Miami, Florida, along with Natalie Grafe, the Chief Financial officer for Wingnut Socia...