Design is Marketing

In this episode Greg Landon, the visionary Head of Marketing at Leadoo, delves into the pivotal significance of ratings and social proof for SaaS companies. He shares his experience on the importance of reviews and trust for market validation and tells us the secrets of how to use them to grow your company. With him we also discuss how to get your company ready for series A funding when it comes t...

In this episode, Elena Montoya, an expert in content marketing, discusses the importance of content marketing in B2B and B2C industries. She emphasizes the need for a strategic combination of quick wins and long-term content to drive conversions. Elena also highlights the value of repurposing middle-of-the-funnel content for different stages of the customer journey. She shares insights on experime...

In this episode, we discuss the must-have elemets to transfom any business website into a website capable of generating leads for your business. Based on 8 years of experience, we talk about the importance of defining the target audience and creating content that is specific and valuable to them. Then we look at how to create a clear user journey and a mobile-friendly, fast-loading website. Lasty...

In this episode, Rodney Trivangelo discusses the intersection of marketing, sales, and product . He emphasizes the importance of understanding the market and the need for a customer-centric approach. Rodney shares his experience in diverse international markets, where he learned the importance of tailoring messaging to specific market segments. He also highlights the role of marketing in influenci...

Anna Katharina Skogh, CMO of AudioDo, discusses the importance of audio in marketing and the challenges of targeting both B2B and B2C audiences. She highlights the growing issue of hearing loss and the need for technology to protect users' hearing. Anna also emphasizes the need for a clear vision and mission in startups, as well as the importance of balancing product development with marketing...

Amanda Forsberg, CMO of HomePal, shares her experiences and insights in this conversation. She discusses the convergence of B2B and B2C sales, emphasizing the importance of user experience in both contexts. Amanda highlights the significance of customer development and conducting user interviews to understand user needs. She also explains the tactics and experimentation used in marketing, includin...