Design Curious | Interior Design Career and Business Podcast

Are you an aspiring interior designer dreaming of starting your business, but feeling overwhelmed by all the steps involved? I've got you covered! I am here to guide you through the process of launching your interior design business in just 2 months. In this episode, I am sharing my personal experiences and insights on the challenges of starting a business, PLUS introducing you to the ultimate...

State laws often define the scope of practice, certification requirements, and licensing regulations for interior designers. Staying informed ensures you comply with these rules, allowing you to work legally and avoid fines or penalties. In this episode, I have an insightful conversation with Genise Plessas, a seasoned interior designer and advocate for the profession in California. Genise delves...

Have you set your goals for 2025 but worry about how to achieve them? The key to success might lie in the power of accountability. Accountability can be the missing piece that keeps you focused, motivated, and on track as you work toward your goals for the new year. If you struggle to follow through on your interior design goals or often let yourself off the hook, this episode is for you. I share...

Happy New Year and welcome to 2025! January is all about fresh starts, and many of us are setting goals to prioritize self-care and build better routines. A thoughtfully designed home gym can make all the difference—offering not just convenience but also a space that inspires consistent use and supports wellness goals. For us interior designers, this is the perfect time to help clients align their...

As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead. While I can’t control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I...

"Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?" These questions reflect a critical milestone in a designer’s career journey, helping them go from establishing their practice to running a thriving business. In...

Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were unsure whether I had covered these topics in previous episodes, and it seems I haven't. I thought it would be a great time...

Interior designers often find managing the financial side of their business challenging because they are primarily focused on creative work rather than financial planning and analysis. Many start their careers with a passion for aesthetics, design, and problem-solving for clients’ spaces, not necessarily for crunching numbers. This makes dealing with finances—like budgeting, pricing, and understan...

The interior design industry is quite crowded, especially with the rise of online platforms and social media showcasing designers’ work, making the field more visible and accessible than ever. The growth in popularity is fueled by shows on networks like HGTV, DIY resources, and the increase in design-focused social media content, which has inspired many people to pursue interior design as a career...

Finding balance and fulfillment in a creative career has always been a constant struggle for most interior designers. Interior designer Laura Martin Bovard has been there - and she's here to share her hard-won wisdom. In this episode, Laura opens up about her unconventional path to design, learning on the job and building her firm LMB Interiors from the ground up, without a design degree. She reve...

Do you dream of becoming an interior designer, but wonder what it's really like behind the scenes? In this episode, I pull back the curtain to give you a realistic look at the challenges of the interior design career. While the Instagram-worthy staging and design work may look effortless, the day-to-day grind of an interior designer involves grit, problem-solving, defending decisions, and navigati...

Are you struggling to attract high-end clients as an interior designer? In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what works—and what doesn't—for designers like you. Hassan explains h...

What qualities make a client an ideal fit for your interior design business, ensuring a smooth design process? If you are a client looking for an interior designer, how can you be the best client throughout the interior design process? In this episode, I break down the traits of an ideal client while walking you through the entire process—from the initial inquiry to the final reveal—highlighting h...

Are you wondering if you can succeed in an interior design career without following the traditional path? How to do it? This episode may be the answer you are looking for. Colleen Bennett's journey into interior design was anything but traditional. She started with dreams of becoming a lawyer but accidentally landed a job as a furniture representative straight out of college. Then she designed...

Are you worried about starting or transitioning into a creative career like interior design? You're not alone! It's normal to feel scared about the unknown. In this episode, I address the most common fears that hold people back from switching careers and pursuing their design dreams. From fears about your business failing, lacking experience, or managing the financial and legal side of run...

Are you struggling to scale your interior design business while balancing family life? Or perhaps you're considering adding commercial projects to your list of services. In this episode, Katie Decker, a successful commercial color consultant and business coach, shares her inspiring journey and practical strategies to help you achieve sustainable growth. Katie's path to success was anything...

Are you struggling to figure out the best way to charge clients for your design services? In this episode, I dive into the hotly debated topic of billing methods for interior designers. With so many options—hourly rates, flat fees, square footage models—which one is right for your business? As someone who primarily does residential remodeling, I found that hourly billing allows me to capture the u...

Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice? In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designers overcome these challenges. Her journey from corporate marketing to interior design provides a relatable roadmap. She...

An initial interior design consultation is crucial for laying the foundation of a successful project. It's where you gather all the important info about your client's needs, style choices, and expectations. But how do you do that? By asking the right questions, of course! Without asking the right questions, you might miss key details that could make or break your design. In this episode, I...

Are you starting your interior design business but unsure how to manage the financial side? The right money mindset is more important than you think. In this episode, financial expert Danielle Hayden shares why understanding your money personality is key before launching your business. Knowing your strengths and challenges can help you avoid common pitfalls and set your business up for success. Da...

Are you struggling to keep your interior design projects running smoothly? Worry no more! I've got it covered. In this episode, I share the tried-and-tested Seven-Step Process I use in my design firm, Rebecca Ward Design, to help you manage your projects more efficiently and effectively. I walk you through each step—from gathering crucial information to presenting your design and overseeing im...

An interior designer's role is to partner with clients to manifest and bring their dreams to life through personalized designs. I love how Kelee, my special guest, illustrates that role. Kelee Katillac, an acclaimed interior designer and author shares her remarkable journey from a childhood of adversity to becoming a respected voice in the industry. She reveals how her personal experiences of...

Coming up with construction project estimates can be challenging. Project costs can quickly add up, potentially causing the client or the project manager to underestimate the project's total cost. In this episode, I break down the costs of common construction projects so you can plan your project budget with confidence. From painting an entire home to remodeling a kitchen, I share the average...

We did it! We finally made it to 100 episodes and even landed in the top 100 in the Apple Podcast US and top 20 in the Apple Podcast Canada both in Design Category. Thank you for tuning in each week. To celebrate, I have a special giveaway for you. Scroll down for details on how to enter and win. Also, in this milestone episode, I have a special guest, Lillian "Lilly" Janik, my associate...

Did you know you can profit from selling furniture in your interior design business? Furniture is an important topic in interior design, especially for those planning to run their own business. It's important to include furniture in your business model to sell to clients and profit from it. However, many people underestimate the costs involved. In this episode, I talk about this topic and how...