design by us

In this episode, Luigi and Ravi jump into the scary journey of designing haunted mansions. They deep dive into the importance of storytelling and localization when designing scary experiences. They also discuss how Augmented Reality, LiDAR, and facial recognition have supported the evolution of the famous hitchhiking ghost experience at Disneyland. Finally, they discuss the “scariest” roller coast...

In this episode, Luigi and Ravi recap the latest updates from the Meta Connect 2022 Event. They discuss the future of work with VR, Microsoft entering the Meta ecosystem with Teams and X Cloud Gaming, and headset ergonomics. They also explore the importance of ethics and accessibility of high-end VR headsets in a hypothetical VR future. _  Find the free show notes on Patreon _   Che...

In this episode, Luigi and Ravi jump into the three most interesting updates from the Microsoft Event. They discuss the future of design with Microsoft Design powered by DALL-E 2, and how Microsoft has redesigned the word “accessibility” with the new adaptive accessories. Finally, the Microsoft Audio Dock is positioned as a personal brand device. _  Find the free show notes on Patreon  ...

In this episode, Ravi and Luigi take a deep dive into the weird and sadly stall world of Windows phone. More than putting XP onto a small screen, Windows Phone was an end to redesign and reimagining of what a mobile experience could be. _  Find the free show notes on Patreon _   Check out: byus.design     Follow Design By Us on Twitter: https://twitter.com/designbyus_...

In this Notion deep dive, Luigi and Ravi try to reverse engineer the key elements that make Notion such a distinguished competitor in the knowledge management software market. They explore main go-to-market strategies, main product-led growth initiatives, and how they have approached B2B and B2C from the user side. - Find the free show notes on Patreon _   Check out: byus.design  &n...

In this episode, Luigi and Ravi walk you through their experience at the London Design Museum. The exhibition explores the history of football, unpicking the influential impact design had on the sport. We explore the impact on sporting performance, kit development, stadium design, technology, and the stories of some of the best club legacies. More than half the population of the planet watched the...

In this episode, Luigi and Ravi walk you through their experience at the London Design Museum. The exhibition explores the history of football, unpicking the influential impact design had on the sport. We explore the impact on sporting performance, kit development, stadium design, technology, and the stories of some of the best club legacies. More than half the population of the planet watched the...

Fresh from the Apple Event, Luigi and Ravi give their immediate takes. Believe it or not, they’ll be talking about Apple’s ‘best’ iPhone, Watch, and AirPods Pro yet.   Plus: Luigi and Ravi share their predictions (or wishes) for Apple’s entry into the health and gaming industries.  - Find the free show notes and support great content like this on Patreon: https:/www.patreon.com/desi...

In this two-part episode series, Luigi and Ravi talk about their experience at the LEGO House in Billund, Denmark. In Part 2, they take you through the inside of the LEGO House experience by deep diving into the relationship between LEGO and technology, LEGO’s 11 paradoxes of management, physical user testing, and the power of storytelling within LEGO’s exhibits.  Finally, Luigi and Ravi extr...

In this two-part episode series, Luigi and Ravi talk about their experience at the LEGO House in Billund, Denmark. In Part 1, they describe the architecture and design by BIG, outdoor experiences (play zones), different LEGO House users, and the insane attention to detail that convert moments of frustration into moments of delight. Finally, Luigi and Ravi extract three design lessons we can apply...

In this episode, Luigi and Ravi talk about Apple’s move into the advertisement world and what that means for the industry. They also deep dive into the psychology of advertising, particularly in social media ads, and how marketers leverage user behavior to better advertise their products. - Check out: https://byus.design    Follow designbyus on Twitter: https://twitter.com/designbyus_fm...

In this episode Luigi and Ravi talk about Airbnb’s product , business model and design.  What does it mean to create “11-Star Experiences” and how to Bryan Chesky (CEO) leveraged Disney’s storytelling to illustrate Airbnb’s value proposition.  - Check out: byus.design     Follow designbyus on Twitter: https://twitter.com/designbyus_fm   Follow Luigi on Twitter: https://twitter.com/luigi_dintrono  ...

In this episode Luigi and Ravi talk about a controversial topic, water bottles. Luigi's claims that it is the world's best water bottle and Ravi  Ravi is a bit skeptical and has many thoughts about that. They also talk about the Nothin Phone (1) Event, the Venezia FC new brand, and if dreams can predict the future. - Follow designbyus on Twitter: https://twitter.com/designbyus_fm   Follow Luigi on...

It’s that time of the year again. Yes, that’s right, Apple has graced us with another product launch designed as developer conference, sharing with us future updates to all their platforms. Get ready for a very rapid run-through of the event, along with what Ravi and Luigi thought of it. _ Follow Designbyus on Twitter: https://twitter.com/designbyus_fm Follow Luigi on Twitter: https://twitter.com/...

Gym bros, health nuts, and life optimisers, do we have the show for you. In this episode, Luigi takes Ravi through what it’s like at the cutting edge of HealthTech, explaining the experience when owning and using the new Whoop 4.0 fitness tracker. Join Ravi as he delves into the kind of mind so obsessed by health that it commands Luigi to wear both an Apple Watch and a Whoop. _ Follow Designbyus o...

Luigi and Ravi talk about Nothing... yes the company. Why would Carl Pei jump into a saturated market and try to challenge Apple and Samsung? Let’s explore how Nothing positioned its strategy around design. Can design be the dealbreaker and key to disruption? _ Follow Designbyus on Twitter: https://twitter.com/designbyus_fm Follow Luigi on Twitter: https://twitter.com/luigi_dintrono Follow Ravi on...

To-do apps. All the same right? Wrong! Market positioning, design choices, and feature implementation all massively impact the experience for the end user. Join Luigi and Ravi as they dive deep into 3 to-do apps and analyse and compare them all from a marketing, product, and design perspective. Ravis Blog Post Google Tasks Omnifocus Things _ Follow Designbyus on Twitter: https://twitter.com/design...

Ravi and Luigi take you through considered, thoughtful, and insightful analysis of the latest Apple Event. They discuss whether one can ever truly care about new iPhone colours, what the point of the iPhone SE is, and if Apple have got it wrong with nonsensically naming their new chips. Check out the show notes (for free!) on our Patreon: https:/www.patreon.com/designbyus Follow Designbyus on Twit...

Quintain Living is the award-winning rental management company with over 3,000 “Build to Rent” homes in Wembley Park. The business has big ambitions, and will be responsible for 6,000 rental homes in the next five years amongst a total 8,500 homes being built by developer Quintain at the site by 2027. Quintain Living promises ‘a living experience like no other’ and use design to help fulfill it. J...

Every year Spotify delights us with Spotify Wrapped, a compilation of data insights combined with storytelling about user listening behaviors. But why would Spotify spend so much resources in such a campaign? In this episode, Luigi and Ravi discuss the Spotify Wrapped user experience and what makes this product-based marketing campaign so successful. Check out the show notes ( for free! ) on our P...

Web Summit, the biggest tech conference in the world! In this episode Luigi and Ravi discuss the key moments from Frances Haugen (Facebook whistleblower) to the best startups of the event. Also, why Amazon does not want you to speak to Alexa anymore from Tom Taylor, SVP of Alexa. Plus, how Craig Federighi rocked? the event by only talking about sideloading. Check out the show notes ( for free! ) o...

042 | Inclusive Design at Microsoft Inclusive Design enables the full range of human diversity by including a range of perspectives through the design process. In this episode, Luigi and Ravi talk about Microsoft’s eye-opening Inclusive Design Toolkit that enables designers to push their design thinking skills to fit a wider audience and create superior products. Check out the show notes ( for fre...

PSG is arguably the most successful club in France and one of the best in international football (after Manchester United of course). In this episode Luigi and Ravi talk about the humble beginnings of this local club, and how it’s transformation after a big money takeover. Design had its part to play, as the club rebranded and created an identity that defined a club, a city and a country at the sa...

As Apple enthusiasts, the last 12 months have been frustrating. Boring iPhones, bad press and poor designs have somewhat dampened our enthusiasm. Will your two favourite fanboys find the new Airpods, Music, M1, and Macbook Pro announcements worthwhile and interesting? Listen and find out...  Check out the show notes (for free!) on our Patreon: https://www.patreon.com/designbyus   Follow...

IKEA leverages simple design practices to become the world’s largest furniture retailer. How did IKEA achieve that? In Part 2 of this episode series Luigi and Ravi will discuss the process into IKEA's manual design, the integration of the technology in their designs, and the future of furniture shopping. Check out the show notes ( for free! ) on our Patreon: https://www.patreon.com/designbyus Foll...