Design Better

Alastair Simpson is accustomed to adaptation. The first half of his life was spent in the pursuit of a professional football career (or soccer as we call it in the States). But things didn’t go as expected, and he found himself searching for a new path in life. Football taught him discipline and to focus on excellence, traits that transferred well into a career in design. He’s led design teams at...

Jason Giles is tuned into the habits of successful product design teams, not only because he’s been leading them for 15 years, but also because his team at UserTesting makes essential tools used by top design teams around the world. Jason thinks of the collaboration process in his team as similar to a jazz band where improvisation and exploration go hand-in-hand. We’re anxious to learn more. We’re...

Sometimes, a creative transformation occurs after a painful experience in our lives. This certainly happened for our guest today, Bishop Briggs, who lost her sister at a young age in 2021. After a period of intense grieving, and struggling with depression, her son was born in 2022, and she went on to win The Masked Singer in 2023. Find the full episode on our Substack: https://designbetterpodcast....

We're at the holidays once again and that means it's one of our favorite episodes, our Design Better holiday gift guide for designers, creatives, and anyone who appreciates well-designed products. This list is perfect for anyone hunting for the ideal gift for that special someone—or, let’s be honest, for themselves. And this year—like last year—we’ve curated some stellar picks. Visit our Substack...

When Aarron was in college studying painting and drawing, he had an absolute certainty about the path my career would take. He was going to move to New York, make it big as an artist, and never look back. And Eli, as an undergrad in product design, wasn’t sure what a career in his field even looked like. The skillset wasn’t clearly defined yet. The outdoor product companies he was eyeing wanted me...

This is a special sponsored episode of the Design Better Podcast Gali Erez, Head of Wix Studio at Wix, has had quite a journey, from a background in graphic design at CalArts, through transitioning from print to digital in her early work at Warner Brothers, where she helped envision media's digital future. Along the way, she has learned some principles that helped her during her time as an individ...

Jazz is a constantly evolving art form, offering some of the richest lessons in creative collaboration. A melody and chord progression provide the foundation, but as each musician brings their unique improvisational perspective, the music takes on unexpected, transformative shapes. If you ask any fan of the genre who’s pushing jazz into new territory, Kamasi Washington’s name will come up—likely a...

We’re students of the creative process, and so is Adam Moss, author of The Work of Art: How something comes from nothing. Formerly the editor-in-chief of New York magazine, these days Moss is on a quest in his studio to understand painting and through it the mysteries of the act of creation.  Questions about why people create—and the diversity of process across mediums—led Adam to write his book,...

One of Aarron’s first jobs as a kid was performing magic shows, and it taught him a surprising amount about creativity. Magic is, at its core, the art of storytelling. It’s about directing attention, making people question assumptions, and blending creativity with technology to change how we see the world. That’s why it’s no surprise that Andrew Evans, founder of the Magic Patio, draws on his trai...

We don’t know about you, but we spend more time than we’d like to admit worrying about our future. Central to our concerns is how we’re responding to climate change. It’s a massive, multi-dimensional problem. People like Diane Hoskins and Andy Cohen of Gensler, one of the world’s largest architectural firms, bring our anxiety levels down a notch. Under their leadership, Gensler has been innovating...

The New Yorker has great writing, but Aarron and I are pretty sure we’re not the only ones who flip through the magazine before reading any articles to find all the great cartoons from legends like Roz Chast or Saul Steinberg. So you can imagine how thrilled we were to get a chance to speak with Jason Chatfield, a New Yorker cartoonist who also happens to be a very talented illustrator, and aspiri...

If, like us, you’ve been tinkering with the plethora of AI tools that have emerged recently, chances are it’s changing your workflow and creative process. AI is a great thought partner for writing, illustration, and even user research, but we’ve been wondering how people in other creative disciplines are using it. Matthias Hollwich, principal and founder of New York architecture firm HWKN Architec...

We’ve talked with people across many creative disciplines on Design Better, and there’s a red thread that keeps popping up—many are neurodivergent in some way. A diagnosis of ADHD in childhood can seem like a disadvantage, but it can actually become a superpower that enables hyper-focus and deep learning. We wanted to learn more about ADHD so we called in an expert—Skye Waterson.  Skye received a...

Until Designer Fund was founded by Enrique Allen and Ben Blumenrose, venture capital investments rarely considered design strategy when investing. Companies like Stripe, Notion, Gusto, and Omada Health—all in Designer Fund portfolio companies—see design as a competitive advantage and a tool for acquiring and retaining customers. Enrique Allen told us all about the tremendous value design is creati...

Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across diverse creative fields, to help you hone your craft, unlock your creative potential, and learn the art of collaboration. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Van...

One of the great things about being a dad is getting to watch your favorite movies again with your kids and experience them through a new point of view, and also to watch new films together and see how things like animation evolve and create new ways of telling stories.  One of the best examples of this from the past decade is Spider-Man: Into The Spider-Verse, which used innovative techniques to...

Costume design plays an important role in filmmaking. Films like Austin Powers, Lala Land, Boogie Nights, Black Panther, and Malcolm X transport us to a different time and place through costume. Have you ever wondered how the concepts for costume designs come together? We have—that’s why we’re talking today with Mimi Haddon, author of Palace Costume, a book about the most important costume house i...

Eli first met Brendan Boyle when Brendan was his instructor in the undergraduate Product Design program at Stanford, where Brendan has taught for many years. Brendan is also a toy inventor, and one of the assignments in his class was to design a toy—now that Eli has kids, he realizes how bad his toy project was, which made Brendan’s justified criticism of his idea that much more bearable. Brendan,...

This week, we’re rewinding to one of our favorite episodes from our 6th season, with Vicki Tan. Vicki is a designer and author, who is now a staff product designer at Pinterest. When we spoke with her, Vicki was an associate principal product designer at Spotify, and Earlier in her career, she was a senior product designer at Headspace, worked on communication and UX design at Google and product d...

Sound is the unsung hero of interaction design. The iconic chorus you hear as you boot up your Mac, the double knock of an arriving Slack message, and the ascending notes Airpods make as they connect to a device all provide context and feedback without visual interactions. Without sound in our design toolbox, interacting with technology would be much more cumbersome. Connor Moore has helped compan...

Becoming a better communicator is one of the best ways to level up your career. Being able to think on your feet and communicate ideas effectively is critical, no matter what role you have right now, or where you’d like to be in the coming years. Our guest today, Matt Abrahams, is just the guide you need to help you improve your communication skills. Matt is a leading expert in communication with...

Design has the potential to help us solve some of the world’s most pressing problems. But few designers and entrepreneurs recognize that potential.  Paul Lambert, co-founder and CEO of Quilt, sees design as a tool to drive the adoption of climate change mitigation technologies. That’s why he’s partnered with industrial designers Maaike Evers and Mike Simonian who are helping the team at Quilt reth...

Hi folks! We hope your summer is going well. Aarron and I are traveling and spending some time with our families this week, so we thought we’d rewind to one of our favorite episodes, with Julie Zhuo. The episode came to mind because one of our listeners asked us what episodes we’d recommend to someone who is growing their team, and Julie’s book The Making of Manager has a lot of helpful advice.  F...

Over the years, Eli spent a lot of time diving and doing photography—from designing underwater photography equipment, to running an underwater photography magazine in the early 2000’s, to doing research work using towed underwater camera systems. And both he and Aarron have a huge amount of respect and admiration for folks that are at the top of their craft. After watching the Academy-award winnin...

There’s an art to interviewing customers. It’s so much harder than just asking a few people some questions. If we’re not careful, bias can throw off our findings. And sometimes the most salient information that may inform the next generation of your products can slip by even the most seasoned researchers. Few people have mastered interviewing users as well as our guest today—author and independent...