Dr. Paul Etchison
Dental Practice Heroes
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to b...
Be sure to visit the podcast's website and support the creator: www.dentalpracticeheroes.com
Author
Dr. Paul Etchison
Category
Podcast website
Latest episode
Oct 21, 2026
Where to listen?
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Episodes
How to Get Your Team to Diagnose, Treat, and Communicate Consistently 28.07.2025 26:13
Case acceptance is down. Patients are confused. Your team is frustrated. Sound familiar? These are all signs your practice is out of alignment. Whether you own one practice or multiple locations, this episode will help you get everyone on the same page clinically — from the front office to hygienists, assistants, and doctors. You’ll learn how to run effective calibration meetings that set clear cl...
AI Tools That Will Actually Help Your Practice w/ Dr. David Amador 23.07.2025 36:35
What’s your opinion on AI? It can transform your team, systems, and improve case acceptance — but ONLY if you know how to use it. That’s why we're talking to Dr. David Amador, who’s built real systems with AI that make his practice more profitable and efficient. In this episode, he shares three AI tools he uses to diagnose patients, train team members, get more insurance claims approved, and...
Lazy and Loving It: My Secret to Practice Growth 21.07.2025 14:56
The myth of discipline has perpetuated an enormous lie about what drives success in dental practices. Drawing from personal experience, I reveal why traditional definitions of discipline aren't necessary for extraordinary practice growth. Through vulnerable admissions about my own "undisciplined" habits (25 years of smoking, late-morning wake-ups, nightly cereal binges), I unpack wh...
Selling vs. Staying: The Eight-Figure Practice Decision 17.07.2025 42:12
Your practice is thriving, so why not sell? DPH coach Dr. Steve Markowitz owns a six-practice dental group and seriously considered cashing out, but he realized he wasn't ready to let go. In this episode, he shares why he decided not to sell even after hitting his $10M revenue goal and what changed about his approach to ownership. You'll hear the changes that helped him become a better l...
Stop Problem-Solving, Start Validating: A Gamechanger 15.07.2025 12:51
Validation might be the most powerful leadership tool you're not using. This often-overlooked skill—distinct from praise, problem-solving, or agreement—has the remarkable ability to transform your dental practice from the inside out. When team members bring concerns or patients express frustration, our instinct as dentists and practice owners is to jump straight to solutions. But this approac...
How to Fix the 3 Biggest Ownership Stressors 10.07.2025 16:05
Ever feel like your dental practice is an endless cycle of putting out fires, managing team drama, and squeezing in "just one more patient"? That overwhelming weight on your shoulders isn't just in your head—and you're definitely not alone in feeling it. Dr. Paul Etchison breaks down the three fundamental stressors that make practice ownership feel impossibly heavy: team manage...
Playing The Dental Insurance Game: How To Slash Your Denial Rate 08.07.2025 42:13
Claims keep getting denied? Here’s a hard truth: it’s probably your fault. But in this episode, Dr. Travis Campbell shares everything he's learned about how to master the insurance game, get your denial rate under 2% and stop wasting hours on appeals. His insights cover everything from the common reasons SRP claims get denied to the simple step that makes crown approvals almost automatic. We...
Beyond Words: When Your Actions Contradict Your Values 02.07.2025 14:17
Leadership's echo effect shapes dental practice culture far more than we realize. As practice owners, even when we're not actively leading, our behavior creates rippling effects that influence team dynamics long after we've left the building. True practice culture isn't what you declare in mission statements or team meetings—it's the accumulation of every feeling your team...
How to Mentally Shut Off the Practice 30.06.2025 22:15
You get it, you need to let go. But how do you actually step back, stop micromanaging and see what your team can really do? In this episode, we share actionable ways to reduce your workload, delegate the right tasks, and leave work stress at the office. Learn how you might be getting in your own way and why letting your practice fail is the first step to real growth! Topics discussed in this episo...
Why Patients Start Treatment But Never Finish: Understanding the Psychology of Momentum 25.06.2025 11:30
Discover the psychological key that unlocks patient follow-through with the endowed progress effect—a powerful concept that transforms how dental professionals communicate about treatment plans. This game-changing approach doesn't require changing your fees, procedures, or recommendations—just the way you frame patient progress. Through a fascinating car wash punch card study, we explore why...
Making Multi-Doctor Practices Work: Partnership Risks and Rewards 23.06.2025 24:36
Thinking about making your associate a partner? This episode will help you decide if it’s the right move for you and what other options you have to keep associates in your practice without giving up equity. You'll learn the must-haves of a successful partnership, the common reasons they fail, and what to look for in a potential partner. Listen now to hear the benefits of partnership and why y...
How to Make your Membership Plan Win-Win for Everyone 18.06.2025 25:19
There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board. The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that kee...
Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson 16.06.2025 37:44
Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind. From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture,...
The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad 11.06.2025 36:18
Practice ownership doesn’t have to mean running an office or signing a lease. Dr. Jennifer Haddad designed her practice around a hybrid model that keeps her schedule and clinical decisions all within her control. In this episode, she shares how it works inside an existing practice, the benefits of this non-traditional path, and how she began building a brand before ownership. Tune in to find out i...
5 Scheduling Hacks that Allow you to Easily Cut Clinical Days 09.06.2025 12:23
Feeling trapped in the operatory five days a week? Imagine reclaiming an entire workday without sacrificing income or patient care. That's exactly what today's episode delivers—a practical blueprint for dental practice owners who want to work smarter, not harder. I break down five seemingly small schedule adjustments that combine to create massive efficiency gains. From the simple act of...
Why Your Practice Keeps Taking From You 04.06.2025 16:55
Ever felt that mounting frustration when someone keeps crossing a line you never actually drew? That's exactly what happens in dental practices without clear boundaries. When you're constantly putting out fires, feeling resentful toward team members, or watching work bleed relentlessly into your personal time, it's not just about difficult people—it's about undefined limits. Th...
Why Are DSO's Failing? What's Happening Inside Dentistry with Jake Berry 02.06.2025 37:46
Why have dozens of DSOs collapsed? What’s the impact on the dental industry? And how can you protect yourself, even if you never plan to sell? Tune in to learn what’s really happening in the DSO market, and what YOU should look for if you're considering a DSO! Topics discussed in this episode: Why so many DSOs are failing What investors look for in DSOs today 3 characteristics of an ideal par...
Built to Sell: Increasing the Value of Your Practice 29.05.2025 24:13
A sellable practice runs smoother, earns more, and stresses you less. But what does it mean to have a sellable practice? In this episode, the DPH coaches share the seven signs your practice is sellable and explain why you should build a sellable practice even if you never plan to sell. Learn how to increase the value of your practice, what metrics matter to buyers, and how long it takes to make a...
The Drinking Game that Taught Me Practice Culture 27.05.2025 16:20
Ever have one of those nights where you're exhausted but someone talks you into staying up anyway—and it turns into the most fun night ever? That's exactly what happened when my family convinced me to play our ridiculous Italian-themed drinking game called "Garlic and Oil" at the lake house. The truth is that strong practice cultures aren't built through mission statements...
Practice Policies: Cell Phones, Tattoos, and Staff Discounts 21.05.2025 19:15
When’s the last time you reviewed your office policies? Regular check-ins keep your practice running smoothly and your team on the same page. In this episode, the DPH coaches share how they've updated their own policies to reflect today’s workplace, cut down stress, and avoid playing favorites. Get tips on managing cell phone use, stopping patients who start recording in the chair, and creati...
What If Your Entire Team Quit Tomorrow? 19.05.2025 14:19
What would happen if your entire dental team quit tomorrow? Rather than just a nightmare scenario, this thought experiment reveals critical insights about your practice's foundation. I share the story of a dentist who actually experienced this situation—when he laid out his vision for the practice and gave his team of seven the option to leave if they didn't align with it, five walked ou...
Beyond the Operatory: Why Some Dentists Make Millions 14.05.2025 29:29
You can be a great dentist and still struggle to grow — and here's why: your mindset. It's what keeps some practice owners stuck and helps others build the type of practice they want. In this episode, find out how to shift out of "survival mode" and run your business instead of just working in it. From perfectionism and fear to day-to-day fundamentals, we discuss common mindset...
Eliminate Hygiene Cancellations with This Simple Policy 12.05.2025 13:42
Ever struggled with hygiene cancellations while simultaneously facing a backlog of patients desperate for appointments? You're not alone, and there's a brilliant solution hiding in plain sight. What makes this approach so powerful is its triple benefit structure. Your practice maintains a more predictable schedule and improves productivity. Your patients gain more consistent access to ca...
Managing Stress and Finding Fulfillment in Dental Practice with Chelsea Myers 07.05.2025 23:46
Ever feel like the stress of dental practice is overwhelming? Join us on Dental Practice Heroes as we sit down with the insightful dental life coach Chelsea Myers to explore how dentists can manage stress and avoid feeling trapped in their profession. Chelsea offers practical advice on setting boundaries between work and home life and emphasizes the importance of personal and professional growth....
How Cutting Clinical Days Can Help You Grow Faster & Lead Better w/ Dr. Ryan Bradley 05.05.2025 24:43
How can you keep your team, grow your practice, AND reclaim your time? Discover how Dr. Ryan Bradley did all three without burnout, spending big on marketing, or micromanaging his team. We talk about what worked to reduce turnover through a merger, create work-life balance, and scale while cutting back clinical days. Tune in to learn how working less can actually help you grow your practice faster...
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