Mel Maw

Delegate Like a CEO

Business EN ↓ 72 episodes

Welcome to Delegate Like a CEO with me Mel Maw, a career-long Executive Assistant turned Virtual Agency Owner. Over the last 6 years our small but incredible team of Virtual Executive Assistants have been supporting entrepreneurs and CEOs across a huge range of industries from tech to HR, and our exceptional Lifestyle Assistants have been taking care of life for private clients and families daily. We know how to protect what precious time you have and make you more productive.  This podcast is the place to find out everything you need to know about hiring virtual assistants, whether you want t...

Be sure to visit the podcast's website and support the creator: www.thelifestyleva.net

Author

Mel Maw

Category

Business

Podcast website

www.thelifestyleva.net

Latest episode

Feb 25, 2025

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Episodes

Ep48: How to Be a Rockstar VA Who Gets Hired More 09.04.2024

Let’s discuss what makes someone a rockstar virtual assistant (VA) or service provider and what one important mindset and perspective shift when working with clients, had a huge impact on my profit and mental peace. We’re also talking beyond Trello, what valuable tech tools and skills you need as a VA to stand out. Plus I’m telling you what curiosity has to do with you being picked on repeat by cl...

Ep47: How to Stay in Alignment With What Actually Matters When Business Feels Hectic 02.04.2024

  I’m sharing what kind of North Star we should all have and how to stop chasing the wrong metrics so you’re able to succeed faster.   I’m sharing with you a profound conversation I had with a business owner who had a near-death experience.    Maybe this episode today serves as a timely reminder about what truly matters in life.   The chat truly reminded me of the importan...

Ep46: The Differences Between an Associate VA and a Lead VA 26.03.2024

If you’ve every heard the term ‘Associate VA’ come up in the online business world and you’re not sure what it means, but it makes you think of Megan Markle in Suits, you’re not alone. Then you hear the term ‘Lead VA’ and are left wondering what the difference is you’re in the right place, on this episode I’m explaining what they both are, plus the pros and cons of each (spoiler, there aren’t real...

Ep45: Life & Business Updates and Real Talk About Going Past the £85k Income Threshold 19.03.2024

Welcome to Season 2 of the podcast and I'm jumping right in with some juicy life, love life and business updates for ya! In this episode I'm bringing you into everything including: How my personal updates and life changes have had a positive and negative impact on the way my business operates and how my business adapts to my shifting priorities. I share how and why launching the Courage to Lead ma...

Ep44: Hot Take: Selling with Email for Service Pros with Depression with Kirsten Roldan 15.02.2024

I had to pull out this brilliant clip on how you can continue to sell with depression, introversion or just with a lack of time on your side as a service provider with email and still make money. My Hot Take this week comes from my incredible guest Kirsten Roldan, the queen of email marketing herself and my current mentor. Listen to the full episode here: https://pod.link/1676438757/episode/cdff25...

Ep43: Hot Takes - Harriet on Coaching as the Catalyst from VA to Booked Out OBM 08.02.2024

I loved revisiting this episode with Harriet Evans, one of my previous long term Coaching clients for this ‘hot take’ episode, taken from something we recorded almost two years ago! She talks about her journey from motorsport event world, to becoming a VA, intentionally choosing me as her coach to help her uncover her strengths, make a practical plan for her business and pivot from VA to booked ou...

Ep42: Hot Takes - Rachel Kurzyp on Identifying Business Owner Burnout & Making Changes 01.02.2024

This is a much needed ‘hot take’ episode, pulled from a much loved interview with my darling friend and fellow Coach Rachel Kurzyp, all about business owner burnout. From how it showed up for Rachel, so you can look for the signs yourself, to knowing that even service pros…well, especially service pros and coaches need support too, but how often we fail to ask for it. It’s such a permission giving...

Ep41: Hot Takes - Asia Dore 25.01.2024

As I’ve had the pleasure of sharing time through my podcast interviews with some phenomenal women and so I’m distilling some of the best wisdom they gave us from the most loved episodes into ‘Hot Takes’. This clip is taken from Episode 6, which you can listen to here , with Brand Strategist and friend Asia Dore and it birthed her iconic quote: “Honestly, I think that my biggest f* ck up was not al...

Ep 40: Why Losing 3 Clients in One Week Didn’t Make Me Sweat 18.01.2024

If you’ve ever wondered how you could get to a point where you don’t lose it when a client leaves, today I’m bringing you a dose of true business owner ups and downs as I share how losing three in one week didn’t have me even breaking a sweat and how I landed two discovery calls almost immediately. I’m also sharing exactly what’s kept me in business for five years and what you can and should be do...

Ep 38: How to Make Every Discovery Call More Successful 04.01.2024

If you fumble over discovery calls, can’t quite get the client sold by the end, or dread them in general I have such a revelation of an episode for you! I’m walking you through the best way to have a successful discovery call, tips you can use today that will have your future clients so eager to work with you. I’m also walking you behind the scenes of a great discovery call I had recently, from th...

Ep37: My 2024 Coaching Industry Predictions 28.12.2023

If you feel like things have changed in the Coaching industry, you’d be right. Lots has and will be especially next year, so I’m sharing my predictions for the coaching industry for 2024 from my viewpoint as an established coach 5 years in, from chatting with my fellow Coaches and watching the changes I’ve seen. Plus I’ll also be sharing which changes I’m choosing to adopt for myself. The online C...

Ep36: The Silent Hero in Every Scaleable Business 14.12.2023

Do you constantly struggle with prioritising your own business and always put your clients first? On this episode we are talking about the silent hero that every scaleable business we know has, and that secret little must have is planning. We know that too often we aren’t taught how to run a business, but we do get really, really good at serving our clients. So today we’re going to talk to your ab...

Ep: 35 Why Niche-ing Sets You Free in Business 07.12.2023

In this chat between us as friends and coaches , Abi and I are talking all about the importance of niching and how niche-ing isn't what you think it is, but how it's actually the thing that gives you the clarity to create frameworks for your offers that make them easy to sell like hot cakes. We're diving into how creating a framework helps you position yourself as an expert and makes it easier for...

Ep34: Finding Your North Star in Business 30.11.2023

If you’re feeling overwhelmed with business, underwhelmed with sales and frustrated because you don’t want to give up on your business but it just isn’t where you want it to be, then this is a great episode for you to listen to. By the end of this episode with me and Abi, my Courage to Lead Mastermind co-creator, we’ll show you how to self reflect so you can reconnect to your purpose, bring back t...

Ep33: Masterminds, collaboration and the power of stepping into your expertise with Abi Smith & Mel Maw 24.11.2023

In a special mini-episode and mini series Abi and I transport you to a park in Valencia in October, where under the Spanish sunshine you’ll hear us discuss the creation and heart led purpose of Courage to Lead , our new mastermind which we are SO excited to announce opens its doors for enrolment from TODAY! Expect raw, unfiltered moments as we chat about the power of collaboration, creativity and...

Ep32: Is Launching a Podcast a Good Idea with Rosemarie Callender 10.11.2023

Rosemarie Callender is an expert Podcast Launch Strategist and she’s here to answer any questions you’ve ever had about starting a podcast, the benefits of it, whether you’re ready and if you’ve been wondering how to pitch to be a guest on anyone else’s podcasts too, you bet I asked her how and she answered. She walks you through exactly what you need to know to make a start and success of a podca...

Ep31: Money Comes and Goes and How to Maintain it in Business with Laura Ann Moore 02.11.2023

Money expert Laura Ann Moore is back! We are diving into the things entrepreneurs often ignore or put to one side - it’s the subject of money in business, whether you’re a freelancer or seasoned CEO this episode is exactly what you need to hear to know how to plan for up and down income, continue to make a profit and make that work for you.  Your business's financial health is vital, so we ta...

Ep30: How to Book Out as a VA or Service Pro Using Email with Kirsten Roldan 19.10.2023

Today I am delighted to introduce an incredible Coach I’ve been working with this year, her name is Kirsten Roldan and she is a powerhouse who has scaled to a $1million business with a small email list, small following, and a lean team of contractors using email to market her business. She specialises in helping Coaches and Service Providers to create social media optional businesses using email m...

Ep29: If you hate selling this is the mindset reframe you need 12.10.2023

If selling makes you cringe then get comfy for an 8 minute mindset reframe.  I’m sharing some valuable insights and actions you can take today to transform your approach to selling. Like how to sell without the ickiness and why letting go of the outcome expectations can make the selling process ten times easier. How to see that what you’re already doing is working, how to dial it up and speci...

Ep28: The Most Honest Launch Debrief You'll Ever Listen To (with Debbie Murphy) 26.09.2023

Debbie and I have always spoken our minds, to each other and to our clients and community. So when we decided to lift the lid on our recent launches, we thought we'd do it in true us style - raw, radically honestly with swearing 🌶️, giggles 😂 and passion ♥️. There's no point in being honest if we weren't going to be ALL the way honest with you. 🤭 So between cackles, giggles, support and a millio...

Ep27: What is an OBM, What Do They Do and Who Do They Work With? 20.09.2023

For anyone who is curious about becoming an Online Business Manager or OBM, or what one is or does, this episode is going to tell you everything you need to know - it’s a goodun! OBM’s in their many different styles and skill sets play a crucial role in the online service provider industry, often the next step up for ambitious virtual assistants and you might be wondering if you already have the s...

Ep26: Client Case Study - VA Everything to Creative Agency 06.09.2023

In this episode, we're diving into a client case study - how Kate went from an 'everything' VA with a large list of services to a clear and slick Creative Agency serving bold creative types with marketing and creative done for you services. She came to me initially overwhelmed, she wanted consistency in clients, financial stability, and clarity in her messaging. Kate's story is one many can relate...

Ep25 - How to avoid the VA graveyard and how to make a success of your business 30.08.2023

I’ve seen far too many ghost profiles on Instagram which used to be Virtual Assistants, so I’m on a mission to show you what leads to burn out, how to avoid it and what the key components of a successful service provider business are. How you can create, sustain and grow a wildly profitable business without the hustle, whilst working less and leaning into your strengths.  I’m also diving into...

Ep24: Two mistakes VAs make when transitioning to OBM work 23.08.2023

If you’re trying to figure out how to make the shift from Virtual Assistant to OBM and feel like you’re trying to drag current clients with you, this episode is a must listen. I’m sharing the mistakes I see VAs often make during this switch and what you can do to make the transition into your new OBM services so much easier. Episode Highlights: Don't Drag Legacy Clients Along : Shifting existing V...

Ep23: Niche-ing’s not the bad guy and why it’s what your business needs today! 16.08.2023

Today I am busting myths and diving into why niche-ing’s not the bad guy and why it’s the BEST thing for your business and your bank account. I’m talking about… Why niche-ing is the secret sauce to turbocharging your business growth. The "Avocado Effect": Listen to a little Bali story and learn how specialising is the golden ticket to set you apart and magnetises dream clients towards you, and mar...

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