Ed Mysogland

Defenders of Business Value

Business EN ↓ 100 episodes

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day tr...

Author

Ed Mysogland

Category

Business

Latest episode

Jun 24, 2026

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Episodes

Episode 110: Trusts as part of an Exit Strategy with Bruce Mack 03.01.2024

Discover the secrets of trust and asset protection for business owners in this episode. Join expert Bruce Mack as he delves into tax planning and strategies business owners. Learn how forming a trust can shield your business from lawsuits and eliminate capital gains income. Uncover the intricacies of trusts for tax mitigation, asset protection, and financial aid, all while gaining insights from se...

EP 109: Books and Records for Optimum Sales Price with Matt Remuzzi 20.12.2023

Ed Mysogland is discussing books and records with special guest ​ Matt Remuzzi ​ from ​ CapForge ​ this week. Next to the value gap, nothing can kill a deal quicker than bad books. Whether you're a business owner, investor, or simply intrigued by the dynamics of financial dealings, this episode is a must-listen. Discover the art of optimizing small business books for sale, unravel the intricacies...

EP 108: New Changes from the SBA Affecting Buyers and Sellers of Businesses with Ray Drew 13.12.2023

This week on the podcast, Ed had the opportunity to visit with "SBA Ray" otherwise known as ​ Ray Drew ​ of ​ Fundex Solutions ​ ! In this podcast episode, we delve into the recent changes implemented by the U.S. Small Business Administration (SBA) in its lending programs. These changes include two Procedural Notices and new Standard Operating Procedures (SOP) that have a significant impact on the...

EP 107: Latest Market Data with Ed Mysogland 06.12.2023

Ed Mysogland dissects Q3 data, revealing steady business valuations despite declining deal volume. Sellers navigate pandemic uncertainty, with minimal changes in revenue and cash flow multiples. Ed highlights the importance of earnings and introduces the Value Builder tool. The market pulse survey indicates a balanced landscape, and Ed emphasizes the significance of exit planning. Tune in for conc...

EP 106: Deal Jamming with Marc Morgenstern 29.11.2023

When I grow up, I want to be  Marc Morgenstern  of  Blue Mesa Partners . He has all the checkboxes for me. He is a deal guy, author of  The Soul of the Deal , Mentor at Large of the  House Fund at Berkley , on the Rock and Roll Hall of Fame board, and lover of live music. While he was a Grateful Dead aficionado, I prefer the Van Halen-esque blistering guitar rock of the 80s. Nevertheless, he is on...

EP 105: How Company Culture is an Asset to Business Value with Amber Fields 22.11.2023

Join Ed Mysogland and guest Amber Fields, Chief Culture Officer at TrueU, as they explore the profound impact of company culture on business value. If you have spent any time in the central Indiana business community, you will have heard about TrueU. Once you learn about TrueU - their work and the people they serve - you can't help but become a fan. On this week's Defenders of Business Value Podca...

EP 104: How to Sell a Home Care Business with Jeff Bevis 15.11.2023

In Episode 104 of "Defenders of Business Value Podcast", Jeff Bevis, COO of Caring Senior Service, shares key insights into selling and growing a home care business. Host Ed Mysogland explores market trends, industry challenges, franchise investment strategies, and financing options. The episode delves into the importance of caregiver retention, succession planning, and investing in people for bus...

EP 103: Lumos: Your Business Based on Data That is Not Yours 08.11.2023

Step into the realm of data-driven business transformation with this episode "Lumos: Your Business Based on Data That is Not Yours." Join us as we explore the incredible power of data and analytics to reshape the way businesses evaluate value and risk. In this engaging episode, hosts Ed Mysogland and Brett Caines unravel the mysteries of data analytics, AI-powered advisors, and small business lend...

EP 102: Selling to a Search Fund with 37th and Moss 01.11.2023

In this episode, "EP 102: Selling to a Search Fund with 37th and Moss" we uncover the world of search funds and their role as an exit strategy for business owners. We explore entrepreneurship, acquisition strategies, and the challenges faced in the M&A landscape. Dive into discussions on building credibility, long-term business growth, finding acquisition targets, and valuable advice on business v...

EP 101: How Your Business Valuation Tells a Story with Charlie Stanton 25.10.2023

In this episode of the Defenders of Business Value Podcast, business appraiser Charlie Stanton shares invaluable insights into the world of business valuation. Discover the importance of business valuation for owners and advisors, the role of appraisers, and the impact on sale price and tax implications. Join us for a deep dive into the art of valuation and how to maximize business value with expe...

EP 100: John Warrillow: A Sell Side Business Value Pioneer 18.10.2023

In this landmark 100th episode, we explore the world of business value creation with John Warrillow, the visionary founder of Built to Sell. Warrillow's system empowers business owners to understand their company's value drivers, a transformational tool that has resonated with countless advisors and entrepreneurs. We delve into business valuation and entrepreneurship, with a focus on the Value Bui...

EP 99: Lessons from 100 episodes 11.10.2023

Join us as we celebrate our 100th episode milestone and reflect on the valuable lessons learned along the way. From inspiring interviews to insightful discussions, we've gathered wisdom and knowledge worth sharing. Tune in for a special episode filled with highlights, takeaways, and our journey towards growth and learning. ************ About the Show The Defenders of Business Value Podcast combine...

EP 98: Business Value: Eye of the Beholder 04.10.2023

In this episode titled "Business Value: Eye of the Beholder," host Ed Mysogland delves into the multifaceted concept of business value from a range of perspectives. He emphasizes that value is subjective, varying based on who assesses a company. Ed explores the persistent value gap between business owners and buyers, shedding light on differences in valuation for public and private companies. Ed M...

EP 97: 62 Business Risks 27.09.2023

In this episode of "Defenders of Business Value," our host delves into the world of risk and its profound impact on the value of a company. Drawing from extensive research and real-world experiences, we explore the intricate relationship between risk and value in the sale of a business. Our host begins by sharing insights from their ongoing book project, revealing the pivotal role that risk assess...

EP 96: Five Stages of Grief in M&A with Ed Mysogland 20.09.2023

Join expert Ed Mysogland in this episode of " Defenders of Business Value " as they explore the emotional rollercoaster experienced by business owners during Mergers and Acquisitions (M&A). Contrary to linear grief stages, this episode uncovers the intricate, non-linear emotional landscape of M&A, touching on denial, anger, and more. Discover why post-sale regret is common among business owners an...

EP 95: Q2 Market Insights from BizBuySell 13.09.2023

In this episode of "Defenders of Business Value," your host, Ed Mysogland, delivers a concise yet information-packed exploration of market analysis. Responding to feedback from our engaged audience, Ed delves into the current market landscape, catering to the curiosity of business sellers eager to gain deeper insights into market trends. Join us for this brief but enlightening discussion as we unr...

EP 94: Exit Planning for Professional Practices with Dawn Bloomer 06.09.2023

In this episode of the Defenders of Business Value Podcast , we delve into the world of exit planning for professional practices. Our guest, Dawn, is the founder of "Productive PressureTM," a philosophy and method that expertly balances the pursuit of success while safeguarding against burnout. Dawn's remarkable journey includes nurturing her own veterinary practice, leading its growth, cultivatin...

EP 93: How to Sell a Turf Business with Beth Berry 30.08.2023

Welcome to the Defenders of Business Value Podcast! In Episode 93, we're diving into the intriguing world of turf business sales with an expert in the field, Beth Berry. Join us as we explore the ins and outs of selling a turf business and gain valuable insights from a true industry advocate. Our guest, Beth Berry, brings a wealth of knowledge and experience to the table. Her passion for helping l...

EP 92: How to Sell a Community Newspaper with Tom Britt 23.08.2023

Join us in this enlightening episode as we sit down with Tom Britt, a seasoned entrepreneur with over 35 years of invaluable experience in publishing and internet marketing. As the founder and CEO of TownePost, Tom has navigated the dynamic landscape of media, successfully merging traditional community newspapers with modern marketing strategies. In this conversation, Tom shares his journey, from...

EP 91: How to Sell an Aerial Photography Company with Andrew Wahl 16.08.2023

Welcome to " Defenders of Business Value Podcast "!  In this episode, we're diving into the intriguing world of selling an Aerial Photography Company with the expertise of our guest, Andrew Wahl. Join us as we uncover the essential strategies, insights, and challenges involved in navigating the sale of a specialized business like aerial photography. Whether you're an entrepreneur looking to make a...

EP 90: Q1 2023 Business Valuation Market Data Insights 12.07.2023

Welcome to the Defenders of Business Value Podcast with your host, Ed Mysogland. In this episode, we dive into the latest market multiples and their implications from DealStats. The 2Q 2023 issue highlights the trends and pricing multiples in Q1 2023, in addition to covering quarterly periods over the past five years and annual periods over the past ten years. Included is a highlight of the EBITDA...

EP 89: M&A Masterclass: Twitter Spaces Replay 28.06.2023

Welcome to "Defenders of Business Value Podcast"! In this exciting episode titled "M&A Masterclass - Twitter Spaces," we are thrilled to bring you an engaging discussion on working with a business broker when buying a business. Ed participated with Kevin Henderson, Clint Fiore, and Eric Pacifici. The topic was how to work effectively with a business broker. Ed and Clint contributed to Eric and Kev...

EP 88: Who Should Own Your Business After You? with Laurie Barkman 20.06.2023

Welcome to the "Defenders of Business Value Podcast"! In this episode, we dive deep into the critical question of who should take the reins of your business after you step away. Our special guest, Laurie Barkman, an esteemed authority on business transition planning, shares invaluable insights and practical tools to help you navigate this crucial phase of your entrepreneurial journey. As the autho...

EP 87: The Seller's role in successful SBA loan with Heather Endresen of VISO Business Capital 14.06.2023

In this episode of the "Defenders of Business Value Podcast," our host Ed Mysogland, sits down with Heather Endresen, a seasoned banking veteran with over 30 years of experience in the industry. Heather's expertise lies in SBA business acquisition lending, and for the past 12 years, she has dedicated her career exclusively to this field. As a top producer at Live Oak Bank for the last 6 years, Hea...

EP 86: How to Sell a Business in the Pet Industry with Erin Fenstermaker 07.06.2023

Welcome to "Defenders of Business Value Podcast" In this episode, we have the pleasure of introducing Erin, a Certified Exit Planning Advisor (CEPA) who brings a unique perspective to the table. With her CEPA designation, Erin possesses a specialized framework for assessing a business owner's personal, financial, and business readiness for an exit. She excels at identifying potential stumbling blo...

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