Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts:Michail Katkoff www.linkedin.com/in/michailkatkoff/Eric Kress www.linkedin.com/in/erickress/Phillip Black www.linkedin.com/in/phillip-black-economist/Jen Donahoe www.linkedin.com/in/jenniferdonahoe
Author
Deconstructor of Fun
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
TWIG #341 Ubisoft Tries “Succession” while Battlefield Attempts a Comeback 25.07.2025 50:30
Miska’s usual jetset life hits a snag when he misses Kress’ Subnotica correction. Adam calls in from his cottage to lay down the law on Merge history, while Phil gushes over $500m in capital deployment. Eric details Ubisoft’s reality TV show attempt at Succession, and Jen delivers the 411 on Apple’s hypercasual attempt. The group pours one out for a very special Candy Crush anniversary. 01:58 Gami...
296. From Crying Alone in Bangalore to Panic Attacks at Gamescom with Joseph Kim, CEO of LILA Games 21.07.2025 1:18:16
From crying alone in Bangalore to panic attacks at Gamescom, this is a brutally real look at what it actually costs to chase a vision. Mishka Katkoff (Deconstructor of Fun) and Joseph Kim (Lila Games) reunite for the rawest, most honest founder-to-founder conversation you’ll hear this year. They dive deep into the sacrifices, suffering, and stress of building companies from scratch, away from the...
TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises 17.07.2025 1:13:56
Upcoming events: Whiskey Tasting: https://event.appsflyer.com/gamescom2025/AF Heroic Party: https://lu.ma/tjkk5r8k The crew kicks things off by breaking down Roblox’s bold new IP licensing platform—will it unlock the next Pokémon or just spin up another corporate side quest? Then it’s off to Turkey for a pulse check on one of mobile gaming’s fastest-evolving markets, followed by a surprise breakou...
CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely 15.07.2025 10:35
At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!’s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you’re in gaming and not taking notes on this one, you’re already behind.
295. Pakistan’s Unexpected Rise in Gaming with Saad Hameed, CEO of Game District 14.07.2025 1:04:43
Game District CEO Saad Hameed joins Michail Katkoff to tell the untold story of Pakistan’s booming gaming industry. From bootstrapped studios to billion-download success, we dive into the rise of Lahore as a serious global player, why Pakistan could be the next Turkey or Vietnam, and what’s holding the ecosystem back from its breakout moment. This is the episode you didn’t know you needed. Connect...
TWIG #339 Merge Games, Gen Z Spending Patterns, and the Shift inside Studio Cultures 11.07.2025 53:58
We kick things off with a no-holds-barred Supercell rant before diving into the hottest industry stories—from Xbox Game Pass profitability to Apple’s latest regulatory headache in the EU. We break down Supercell’s shifting strategy, IPO rumors, and what it all signals for the wider market. The crew also explores Gen Z’s changing spending habits, mobile monetization trends, and why Merge games migh...
294. Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head) 07.07.2025 1:16:14
Mishka Katkoff interviews Seth Sivak as they discuss startup culture, leadership, company values, product market fit, cultural onboarding, adaptive culture, game industry, entrepreneurship, team dynamics, and management. They discuss the importance of company culture, how it can be shaped and influenced, and the challenges of maintaining a healthy culture as a startup scales. Seth shares insights...
TWIG #338 Apple’s Cat-and-Mouse Game, Xbox's Doom Loop, and Splitgate 2’s $100M Misfire 03.07.2025 1:02:05
The boys-only episode talks about layoffs sweeping through top Swedish studios before diving into yet another round of Xbox layoffs. In this episode, we also cover Apple’s ongoing cat-and-mouse game with the EU’s DMA rules and unpack the critical difference between private equity and venture capital in gaming. The crew analyzes the early flop of Marvel Mystic Mayhem before talking about how Splitg...
293. Walking Away from Venture Capital with Sophie Vo 30.06.2025 1:04:11
In this episode, I sit down with Sophie Vo, studio founder, podcast host, and now the creator of Orin Retreats, to unpack why she walked away from the startup rat race to build something intentionally small, sustainable, and soul-aligned. We talk about the version of success that nearly broke her, why the VC model fails most founders, and how depth, not scale, became her new metric for impact. If...
TWIG #337 Supercell's AI Ruse and Microsoft’s Muddled Xbox Strategy 26.06.2025 1:03:17
We discuss Believer’s potential survivor, the layoffs at Mind’s Eye, and Netflix’s surprising decision to axe key mobile titles. But the real meat is Supercell: what the hell is going on in Helsinki? From performance stagnation to communication silence, we unpack the company’s evolving strategy—or lack thereof. Also on deck: Riot’s dev woes, Microsoft’s muddled Xbox strategy, and what YouTube’s 20...
292. Where Do Geogames Go After Niantic’s $3.5B Exit with Lauren Steidl, CEO of Integrated Reality Labs 26.06.2025 35:32
From Niantic’s $3.5B sale of Pokémon GO to Scopely, to the rise of SLAP, a fast-paced, IRL multiplayer game that blends social tagging with viral video content Jen Donahoe and Lauren Steidl, CEO and co-founder of Integrated Reality Labs, explore how geogames are evolving from novelty apps into a new genre of play. Why Pokémon GO showed both the power and the limits of GPS gamingThe tech leap makin...
TWIG #336 Candy Crush Veterans Return as Marathon Runs Out of Steam 19.06.2025 1:05:08
We start with a massive Switch 2 record-breaking pre-launch momentum and what it signals for Nintendo’s comeback strategy. Then it’s on to Tencent’s rumored bid for Nexon that could reshape the Korean gaming landscape. Candy Crush OGs jump back into the game as we unpack the shock closures (RIP Believer), restructures (Warner Bros Games), and slowdowns (Bungie’s Marathon, Build a Rocket Boy). Plus...
291. AI in Games: Innovation or Ethical Time Bomb? With George Ng, CTO of GGWP 16.06.2025 44:24
Mishka Katkoff talks with George Ng, co-founder and CTO of GGWP, about the real AI crisis in gaming—and it’s not what you think. From manipulative personalization to privacy nightmares, we unpack how AI is already reshaping development, monetization, and the player experience. George breaks down the tech behind the buzz, the moral minefields, and whether AI will elevate creativity or just flood th...
TWiG #335: Embrace CEO Exits, Pokémon meets Genshin and Nintendo’s Mysterious On Switch 13.06.2025 59:53
Habby has a new surprise launch that may push the publisher to $1B ARR. Apple somehow does worse than Game Center 2.0, while Xbox delivers a near swan song. Did we mention LARS IS GONE FROM EMBRACER? Eric vows a commitment of swear-free chastity, while Jen and Phil remind him of his true podcast self.03:33 Off the Record in LA05:27 Phil's Singapore Experience07:28 Dune Awakening and Game of Th...
290. 10 x Co-Development Trends: Why the Best Studios Are Scaling Without Hiring 09.06.2025 1:07:02
Mishka Katkoff sits down with Carla Rylance - external development expert, XDS Advisory Committee Chair, and Head of Business Solutions for XDS Spark - to dive deep into the 2025 XDS Insights Report. In this episode: Key trends in external development, co-development, and industry shifts following the pandemic. The growing role of AI in game development: how publishers and service providers are us...
TWIG #334 The $200,000,000 Greenlight Failures and Activision’s Tone-Deaf In-Game Ads 06.06.2025 53:25
The crew dives into a jam-packed week of industry news from Nintendo’s upcoming Switch 2 launch to Epic’s evolving Store strategy. We unpack the growing importance of social features in games and the buzz around the new D&D project from the Star Wars Jedi director. Meanwhile, Elden Ring’s Night Reign expansion proves brutally satisfying, while Zynga quietly shuts down the studio behind Torchli...
289. Mobile Gaming in 2025: 10 Trends That Matter 05.06.2025 51:13
State of Gaming report: https://tinyurl.com/5eyye63d In this episode, Mishka Katkoff sits down with Sensor Tower gaming insights analyst Sam Aune to dissect the state of mobile gaming in 2025. They unpack download trends, the evolving UA playbook, the hybrid casual boom, and shifting genre engagement. The conversation dives into emerging markets, how ads really impact player behavior, and what Gen...
288. Why Most Games Deserve to Die — And How Voodoo Finds the Ones That Don’t 02.06.2025 51:22
In this episode, Deconstructor of Fun’s Mishka Katkoff sits down with Thibault de Vésinne-Larüe, VP of Core Gaming at Voodoo, to unpack one of the industry’s most ruthless yet successful publishing machines. How does Voodoo test 2,000 prototypes a year? What separates great studios from the rest? Why do most games get killed — and how do you know which ones to bet on? If you’re serious about under...
TWIG #333: Apple's Stand Up Comedy, Fortnite Mobile's Tea Leaves, and a Mystery Success 30.05.2025 1:03:35
With Michail out, and definitely not living a jetset life, Jen, Eric, Adam, and Phil huddle around the WWDC campfire to tell tales of Game Center. There’s a big change to Battlefield that threatens the franchise, while Delta Force rises as a threat to the East. Split Gate 2? Not so much. Jen defends Apple, marketing, and transmedia, all in one, while Adam claims a Marvel Rival bet and claps for th...
287. Fat Cats, Steaming Decks, all GaaS and no Subscriptions with Rhys Elliott of Alinea Analytics 27.05.2025 1:18:45
Michail Katkoff and Rhys Elliott break down the widening gap between legacy studios bogged down by process and fresh teams building with urgency. From the slow death of bloated AAA games to the shaky economics of Game Pass, they explore why shorter, more creative games are winning hearts—and why team quality now matters more than genre. Plus: why subscription models are struggling, and how devices...
TWIG #332 Finland’s Game Industry Woes, Supercell's Transmedia Moves and Roblox's Commercialization 23.05.2025 1:02:23
The BIG stories: 1. Finland’s game awards controversy (yes, it’s messier than you think) 2. Epic’s endless courtroom war with Apple 3. Supercell’s dual bet on transmedia and AI. The team also breaks down the implications of ChatGPT infiltrating development workflows, the battle brewing in the Solitaire segment, and what Roblox’s new in-game shopping means for UGC economies. Add in Take-Two’s finan...
286. Bots in Gaming: The Good, The Bad, and The Future with GGWP's George Ng 22.05.2025 24:27
We are joined by George Ng, co-founder and CTO of GGWP, to dive deep into the world of bots in gaming. We explore the differences between game-created bots and player-created bots, the cat-and-mouse game of detecting and preventing bots, and regional differences in bot usage. We also look ahead at the evolving landscape of bots in gaming and discuss strategies that studios can adopt to stay ahead....
285. What Gaming Taught Them—And Why App Companies Are Hiring Them Fast with Mission One's Gerard Miles 19.05.2025 1:17:44
Why are seasoned PMs, growth leads, and designers ditching games for fintech, wellness, or even dating apps? What do these companies see in game industry vets—and what blind spots do they have? In this episode, Mishka Katkoff talks with executive headhunter Gerard Miles about one of the most underreported shifts in tech: gaming talent is migrating to the app world. 03:14 Understanding Talent Migra...
TWIG #331 Supercell’s Second Shot, Triple Dot’s Power Move, Microsoft's Strategic Shift 15.05.2025 1:03:19
The team reacts to this year’s World Video Game Hall of Fame inductees and unpacks Triple Dot’s surprising acquisition of AppLovin’s mobile games business—what does it signal for the midcore M&A market? With public gaming companies hitting all-time highs, we discuss whether this is a sustainable trend or a short-term sugar high. Supercell’s major Squadbusters revamp gets the DoF treatment, and...
284. Why Everyone Wants to be the Next Mistplay with Aaron Thandi, CCO of Mistplay 14.05.2025 33:53
Mishka Katkoff interviews Aaron Thandi, Chief Commercial Officer at Mistplay, discussing the innovative approaches to loyalty-driven user acquisition and retention in the mobile gaming industry. They explore how Mistplay has established itself as a leader in rewarded engagement, the importance of personalized user experiences, and the strategic methods behind their global expansion. The conversati...
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