Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts:Michail Katkoff www.linkedin.com/in/michailkatkoff/Eric Kress www.linkedin.com/in/erickress/Phillip Black www.linkedin.com/in/phillip-black-economist/Jen Donahoe www.linkedin.com/in/jenniferdonahoe
Author
Deconstructor of Fun
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
In-Game Audio Ads - the New Frontier of Ad Monetization 04.01.2022 47:58
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: AudioMob Christian Facey Wilfrid Obeng Get in Touch: Send us Questions and Feedback Deco...
TWIG #163 End of the Year SPECIAL! 26.12.2021 1:17:11
In the final episode of the year the crew discusses most impactful news of the past year, biggest winners and losers as well as who made the most skeptical moves. Happy holidays y'all! Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: ironSource , Appsflyer , Beamable ,...
Tokenomics #1 Making a Perfect Blockchain Game Pitch 22.12.2021 1:05:40
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fan questions. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff , Ethan Levy , Anton Backman
TWIG #162 Ubisoft's NFT announcement bombs / The Rock joins Fortnite / Spiderman comes to PUBG Mobile 17.12.2021 56:42
Articles discussed: Ubisoft's NFT Announcement Has Been Intensely Disliked Fortnite kicks off Chapter 3: Season 1 with Dwayne Johnson and Spider-Man Tencent brings Spider-Man to PUBG Mobile Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: ironSource , Appsflyer , Beamab...
How to Level Up as Leader with Niklas Herriger 16.12.2021 1:36:34
None of us is a born leader. And while some of us become good leaders over time, it tends, in my experience, to happen after lots of trials and tribulation. But what if you had someone coaching you? Doubling your XP and making you level up twice as fast. In this episode, Niklas Herriger , who founded Gondola (acquired by Tilting Point), coaches startup CEOs, CTOs, co-founders, tech leads, ex...
TWIG #161 Ubisoft goes NFT / Apple's plans to take commission outside App Store / How to be a great games CEO 09.12.2021 1:06:16
Articles: Ubisoft Quartz, a Blockchain-Powered NFT Cosmetics System Blockchain is only a game changer if players are stakeholders How To Be A Great Games Company CEO! Apple legal filin g indicates it intends to collect commission regardless of whether developers use IAP or a competing payments platform Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack...
Former Apple App Store Head of Games BD, joins the podcast... 07.12.2021 57:19
Mike Schmid, who today runs Business Development at Rec Room, used to head Business Development for Games at Apple. In this episode we discuss Epic Games, Privacy Marketing, Netflix foray into gaming and the state of mobile games. Enjoy! Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff Sponsors: Facebook Gaming , ironSource...
TWIG #160 Facebook loses crypto executive / Supercell sponsors Mr. Beast / Star Citizen has raised $400M 03.12.2021 55:59
Articles: Executive behind Facebook-backed Novi crypto wallet to leave company Star Citizen has now raised over $400M S upercell sponsors Mr. Beast's Squid Game remake Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: ironSource , Appsflyer , Beamable , Betahat , Xsolla...
True Talk: Women in Games 29.11.2021 1:39:35
While there’s a well-defined path to make your organization more appealing to a more diverse group of applicants, there’s not that much information on how to make the diverse organization run smoothly. That’s why we decided to record this podcast. To talk openly and freely about women in games with women in games. Empathy is the secret ingredient of an inclusive studio. And there’s no better way t...
TWIG #159 Candy Crush' new CMO comes from a footwear company / Moon Active's $5 billion valuation / the Esports bubble debate 25.11.2021 1:10:48
Articles: Moon Active valuation surges to $5 billion on back of $300 million Insight funding Esports - a marketing investment? Gaming Giant King Names Fernanda Romano as Chief Marketing Officer for Candy Crush Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: ironSource...
Why Pokemon Unite Hasn’t Reached the Top (yet?) 21.11.2021 1:06:06
Pokemon Unite had a strong start. After initial Nintendo Switch launch, the game bursted onto mobile with 30M installs in the first week. Yet the installs quickly dwindled and the revenue dropped. It seems that after a roaring start the game quickly faded. This deconstruction explores the details why a game destined for success missed its mark. Links: Send us Questions and Feedback Deconstructor o...
TWIG #158 Axie Infinity troubles / Activision history of misconduct / Roblox analyst day recap 18.11.2021 1:14:40
The best monthly blockchain report : Promo code: NAAVIKDOF Articles: Deconstructing Axie Infinity Report: Activision Blizzard CEO knew about misconduct at the company for years Roblox Analyst Day recap Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: Facebook Gaming , i...
Blockchain Gaming for Dummies 14.11.2021 1:36:26
You have a decision to make: Jump on the blockchain gaming bandwagon or continue to roll your eyes from the sidelines. To make your decision a more calculated one, Michail Katkoff from Deconstructor of Fun sat down with Ethan Levy aka. The Crypto Kid and recorded a Crypto Gaming for Dummies episode on the Deconstructor of Fun podcast and YouTube channel . Some of the topics covered: What does bloc...
TWIG #157 Zynga hires VP of blockchain gaming as NFT hype hits a crescendo 11.11.2021 1:03:38
Articles: Baseless NFT hype hits a crescendo Zynga hires a VP of blockchain gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufert Sponsors: Facebook Gaming , ironSource , Appsflyer , Beamable , Betahat , Xsolla Image: Cointelegraph
How to Brand a New Studio with Joe Nicholls, President & co-Founder of Timbre Games 08.11.2021 1:33:38
Hiring is the most difficult and crucial part of building up a studio. What makes it easier is having a great employer brand. With a big name like Supercell, Activision or EA you’re more likely to attract great employees and retain your current ones. Your job ads produce an abundance of applicants, which in turn reduce your recruitment costs. And as you get those great hires in, they will refer th...
TWIG #156 Let's talk AppLovin / Activision tumbles / Silver bullets in gaming 05.11.2021 58:21
Topics covered: New World — Amazon’s Rollercoaster Hit Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption 5 Reasons Why I Became Bullish on Blockchain Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eri...
TWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gaming 28.10.2021 1:01:29
Topics covered: New World — Amazon’s Rollercoaster Hit Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption 5 Reasons Why I Became Bullish on Blockchain Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eri...
Everything You Didn’t Know About Playrix with Maxim Kirilenko, CBDO at Playrix 25.10.2021 1:04:08
While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. The company prospers behind an iron curtain. And if you don’t speak Russian, you’d likely be clueless, until now… I had the pr...
TWIG #154 Epic allows NFTs / Stillfront sued over earnout dispute / AppLovin whistleblower story 21.10.2021 1:04:42
Topics covered: Steam Bans and Epic Allows NFTs Kixeye shareholders sue Stillfront for $30M over earnout dispute AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M Unity reveals Ad Mediation and Bidding coming to its Dashboard Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of F...
How to Ship Successful Word Games with Michael Martinez, CEO of FunCraft 19.10.2021 50:59
I think we can all agree that Deconstructor of Fun is pretty good at predicting the mobile games market. Well, here's another prediction: FunCraft is going to be one of the rising stars of 2022. I got to sit down with my good buddy Michael Martinez to talk about his company's path to finding early success and how they are planning to feed the fire and grow. If you're savvy, you'll join this fun ro...
TWIG #153 All Crypto Everything & how to be a great Product Manager in games 14.10.2021 1:12:26
Topics covered: How to be a Great Product Manager (by Joe Kim and Brett Nowak ) EA promotes Laura Miele to COO, making her one of the most powerful women in gaming NFTs, Ultima Online, and player-run game economies (by Eric Seufert) Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff , Eric Kress , Adam Telfer and Eric Seufer...
Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO 13.10.2021 51:27
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: ODEOO Case Study in Hypercasual games Amit Monheit Get in Touch: Send us Questions and F...
Crypto Gaming 101 with Aleksander Leonard Larsen (COO, Sky Mavis) and Anton Backman (Play Ventures) 05.10.2021 1:25:02
Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with. These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has just recently raised a massive investment rou...
Lets Talk: Netflix Games - Past, Present and Predictions 04.10.2021 1:07:26
Netflix entry in the games business has been rapid, methodical and diverse. In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next. Links: Chris Heatherly Ethan Levy Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff Sponsors: Fac...
Instant Games 2.0 with Justin Waldron, President of Playco 01.10.2021 47:53
The way I think about instant games is different after recording this podcast with Justin Waldron . As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has been done before. I think you'll enjoy this podc...
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