dear digital

Decoding Commerce

Business EN ↓ 60 episodes

Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.  Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.  Tune in and discover what it takes to thrive in the...

Author

dear digital

Category

Business

Podcast website

deardigital.buzzsprout.com

Latest episode

Nov 19, 2025

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Episodes

#35 Talk with Pit&Pit | Everything marketing. 05.04.2023

In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit. Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more... Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://...

#34 Talk with Kriket | From crowdfunding to European retail and e-commerce 22.03.2023

In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us. In this episode she talks about how the company got started, the importance of branding, e-commerce vs retail and why we...

#33 Talk with with Gymshark | Everything headless, micro services and Shopify Plus 04.03.2023

This is the second round with Maxime Ossieur from Gymshark.  In this episode Sam and Maxime discuss: whether your organisation should go headless or not  how Gymshark made the switch the headless developer experience the potential performance benifits Sopify's positioning in the headless space dynamic vs static loading  And much more... We hope you enjoy this technical deep dive! Visit us on:...

#32 Deep dive with Converge | Why every ecomm company will become a data company 01.02.2023

Jan-Henrik and his team at Converge have e-commerce down to a science. Their expertise in client side tracking, server side tracking, privacy, GDPR and segmentation put them at the forefront of e-commerce operations. With their assistance, companies can know that their systems will be up-to-date for compliance and utilise the latest technologies for greater efficiency. Jan-Henrik and his team are...

#31 Talk with BioGrowi | Is SEO still a thing in 2023? 19.01.2023

BioGrowi has been a leader in the organic pest control and gardening industry since its inception in 1994. Founded by Es, BioGrowi was passed to Mathias and his team a few years later with the clear mission of helping gardening enthusiasts create a little paradise out of their garden while controlling pests organically, without the use of harmful pesticides. To reach this goal, BioGrowi has heavil...

#30 Deep dive with Distrilink | Are marketplaces still relevant in 2022? 17.11.2022

Starting a brand new e-commerce business could be a real challenge.  Especially when you have to stand out from the crowd.  You need a tech-savvy magician to do the heavy lifting and give you a competitive advantage. A marketplace magician such as Steven Van Den Ouweland might be able to guide you. Distrilink was founded in 2019 in Belgium to help every person who wants to sell and scale online.  ...

#29 Deep dive with StriveCloud | Use Tech and Gaming for the Ultimate User Experience 28.09.2022

Can you guess what the ultimate metric for a successful e-Commerce business is? Yes. Customer satisfaction. We often forget that if customer experience sucks, there is no point in high ad budgets and complicated marketing strategies. Businesses are made from people to people. It means your clients’ buying decisions depend on your specific way of making them feel special. But how to stand out from...

#28 Talk with Tiny Library | Circular e-commerce 15.09.2022

Having a child is one of the most precious experiences in our lives. We are focused on providing maximum comfort and protection to our little ones. But behind all the happiness, the furniture for your baby could drastically affect the family budget. Kids grow up so fast that in a blink of an eye, most of the products we bought a few months ago are already useless. Here's the deal. We know one...

#27 Talk with Makeyour.com | Selling custom products at scale 01.09.2022

The ultimate goal of every D2C business is to make its customers feel special. E-commerce choices are countless, and it's hard to stand out from the crowd. The surest way is to offer something personalised. Just like Makeyour.com ! We are happy to welcome Wout Steenacker. He co-founded one of the most "you-focused" Belgium businesses with loyal European customers. You can create eve...

#26 Talk with BRAUZZ | Through Sustainable e-Commerce 10.08.2022

Оur planet is fighting an environmental and health crisis. According to a United Nations report from May, more than 2.3 billion people will face water stress in 2022 . Is it possible to support our home planet's efforts to provide resources by making sustainable choices in our daily routine? Today, we will look for some answers with our guest Ruben Renaer -co-founder of BRAUZZ.  It was create...

#25 Talk with Planet B and WONDR | How to stay eco-friendly in e-commerce and nature 13.07.2022

The 21st century is an era of overconsumption, and it’s not a secret that our planet’s resources are critically low . We register waste of food, water, textile, and wood daily. What could it be humanity’s plan A to save Earth’s future? We could start with Planet B. Today, at Boost your e-commerce business, we are happy to welcome Tibbe Weschaffel - the Founder and CEO of Planet B and WONDR. Tibbe...

#24 Deep Dive with Revend | Uncovering all the technical issues on your e-commerce site 21.06.2022

There has been a drastic shift in the mind of the business owner. All for the better. E-commerce companies are looking for facts and data to justify their tactics. The better you can track your key economic indicators , the longer your business will strive. Today’s guests are here to walk us through this mindset shift. Listen and learn how to decrease your profit losses using data. Peter Welles Co...

# 23 Talk with Share a Cow | How a local farmer build an e-commerce machine 07.06.2022

What if we tell you that there is no need to buy your meat from retailers with questionable origin? Even more - you can pick your food from the farmer all the way to the cattle. Online.  Mission absolutely possible, and today, at “Boost your e-commerce business,” we are happy to talk to Bert Destoop. He is the Founder and CEO of Deel een Koe (Share a Cow) webshop . It’s the first Belgium e-commerc...

#22 Deep Dive with Odoo | Founder and CEO Fabien Pinckaers about the power of his ERP 19.05.2022

If you think that we finished the story of Odoo in ep. 16 , you guessed wrong! In ep. 16 we discussed how to manage a user-friendly drag-and-drop system and complicated e-commerc e applications simultaneously with Clément. Today, we continue to dive deep into Odoo’s details and advantages with our special guest Fabien Pinckaers , the Founder and CEO of Odoo .  We couldn’t be more excited. We make...

# 21 Talk with Ecossentials | How Moenia Ladhib is scaling her eco-lifestyle e-comm business 10.05.2022

Keeping a sustainable lifestyle in the 21st century is a challenging mission. We often throw food and over-consume tons of goods wrapped in plastic without thinking about our badly damaged ecosystem. On today's episode of Boost your e-commerce business, we are honoured to have  Moenia Ladhib as a guest. She is the incredibly colourful Founder of Ecossentials. Founded in 2019, the company&apos...

#20 Talk with Club Brugge | How to become an e-commerce champion? 12.04.2022

No sweat. No glory. This is the slogan of Club Brugge - the most popular sports brand in Belgium. Founded in 1891, it won 17 national titles. One of their other missions is to create a unique customer experience for fans and professionals.  In today's episode of "Boost your e-commerce business," our guest is Gauthier Vervaeke. He is the Head of Merchandise & E-commerce of Club B...

#19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe 31.03.2022

Diamonds are one of the most precious minerals on the planet. They have unique characteristics, especially after grinding by top experts in the industry.  What if we tell you that your marketplace brand is a rough diamond that could turn into a million-dollar successful project in the right hands?  Today, we have invited one of the experts who can notice your company’s high potential and give you...

#18 Deep Dive with Venly | How to scale in e-commerce with crypto? 22.03.2022

Do you remember the first time you heard about cryptocurrency ? In 2009 when Bitcoin turned into legal reality, the possibility to use virtual currencies was still science fiction. Today crypto ecosystem is the "lucky star" for many people worldwide. Blockchain systems are getting more and more comprehensive for businesses and ordinary users. How does this affect e-commerce, and is this...

#17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem 10.03.2022

What is the first thing that pops up into your mind when you hear “e-commerce”? For some of you, it would be Amazon, but it has the name Shopify for others.  For the last few years, Shopify has grown incredibly fast. A lot of entrepreneurs count on the platform to build and expand their online businesses.  The next guest of “ Boost your e-commerce business” is one of them. Jaap Vergote was born in...

#16 Deep Dive with Odoo | Next move on e-commerce and websites 01.03.2022

Do you remember all the fairy tales about magical unicorns ? This creature is a symbol of purity, simplicity, and power. Today, at the “Boost your e-commerce business” podcast, we will talk about a real unicorn that will make its next big move in e-commerce and websites. Our guest is Clément Watthez, the Website & e-Commerce Business Developer of Odoo . As we mentioned in our previous episode,...

#15 Talk with LampTwist | LampTwist's rapid e-commerce growth 18.02.2022

"Give light, and people will find the way." A fantastic quote from Ella Baker. If we paraphrase these words for our next guest, they will sound like this: Give people the proper light, and they will find the best mood to conquer the day. Today we are happy to welcome Robbie Nevens, the co-Founder of LampTwist . The company's mission is to prove that good lighting is not just an inte...

#14 Talk with Fully | How to Become a Global e-commerce Brand? 03.02.2022

Movement is life. But some of us turned this rule into a game-changing mission.   We invited one of these people. In today’s Boost your e-commerce business episode, our guest is David Kahl.   David is the Founder and CEO of Fully. The company designs not only furniture but a one-of-a-time business and customer experience. Currently, in the family of MillerKnoll, Fully has written the essentials of...

#13 Deep Dive with Froomle | Artificial Intelligence in e-commerce 25.01.2022

Have you noticed that your Netflix account is personalized in every little detail to give you the greatest user satisfaction? Is it magic?   It’s a two-word innovation - artificial intelligence (AI) . In today’s episode of Boost your eCommerce Business , we will reveal some of the secrets of the AI recommendation systems.   Our guest is Amelia Labovitch. She is the Lead of Digital Sales in Froomle...

#12 Talk with Thrive | How to Thrive On e-Commerce and Sports? 13.01.2022

Remember every time when you dream of a cold, refreshing beer after a long and challenging training session.  Regardless of the satisfaction, beer could ruin your efforts in the gym because of its unhealthy ingredients.  Until Thrive.  Thrive is the world’s first sports beer prepared to recover your body and please your senses at the same time. Founded in 2021 in Belgium, this sports beer is entir...

#11 Talk with Theo & Brom | Customers loyalty is our measure of growth 07.01.2022

Would you spend over €500 for a year and a half on your favorite chocolate cake? Theo & Brom’s customers do!  On today’s episode of Boost your eCommerce business, we meet Myey Moens. She is the Founder and CEO of the company that believes that every customer should be treated as a special gift.  Created to unite the Philippines’s best cocoa beans and the Belgium chocolate expertise, Theo &...

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