Greg Stuart, Rex Briggs

Decoding AI for Marketing

Business EN ↓ 57 episodes

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s...

Author

Greg Stuart, Rex Briggs

Episodes

Designing Effective AI Tests at Ally (and Measuring Results the Right Way) 02.01.2024 41:30

It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to...

Is AI The New Bar to Clear for Creative? 19.12.2023 31:34

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Con...

AI Will Infinitely Improve Localization 05.12.2023 41:41

Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before see...

Quick Take: Sam Altman, OpenAI, and Board Drama 23.11.2023 8:36

It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this. Listen on your favorite podcast app: https://pod.link/1715735755

Are You Leading an AI-Ready Marketing Organization? 21.11.2023 40:26

What can marketers learn from digital transformations in the retail space? Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He sh...

Why Marketers Have a “Seat at the Table” in the Growth of AI 21.11.2023 32:59

Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again. Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data...

Introducing: Decoding AI for Marketing 08.11.2023 1:25

AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and...