DecaMillionaire Decoded

SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people/ https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you're a good fit for coaching: https://justingoodbread.com/call   To "think big" means to have a mindset and approach that is characterized by ambitious, expansive, and visionary thinking. It involves setting high goals, envisioning significant achievements...

In recent years, the allure of entrepreneurship has become a prevalent trend. The idea of being your boss, shaping your destiny, and pursuing innovative ideas has never been more enticing. Yet, beneath the glossy exterior lies a harsh reality. According to statistics, only a fraction of businesses thrive, while many face the grim possibility of failure. In this exploration, we delve into the quest...

SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more peopleyoutube.com/@JustinGoodbread Book a strategy call to see if you're a good fit for coaching: https://justingoodbread.com/call   Fear and anxiety are two powerful emotions that every human experiences at some point in their lives. They can be our allies, warning us of danger or helping us prepare for challenges. However, they can al...

SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you're a good fit for coaching: https://justingoodbread.com/call Justin Goodbread, host of the Financially Simple podcast, reflects on his 30-year entrepreneurial journey and contemplates the true meaning of success and wealth. He concludes that it's not just...

Friends, when I began this venture, I never thought I'd be celebrating such a milestone. The past five years have been such a humbling experience. I'm honored that so many of you have chosen to come along for the ride. It is so rewarding to know that you've entrusted me with guiding you through the complex world of business and finance.    Now, here we are, celebrating 500 shows! It never could ha...

As entrepreneurs, we often discuss our busy work schedules as though they are a badge of honor. While it's true that owning a business requires a tremendous amount of time and effort, we must be careful not to neglect the other aspects of our lives. Each of us has (or should) areas of our lives that are important to our ethos. Pouring all of your time and energy into your business will inevitably...

Most of us started out in business because we had an idea or product to help people. However, the majority of us didn't start off as business experts. Although you may have a successful business, knowing how to turn that successful business into a valuable commodity can be challenging. In this episode, I wrap up the Eight-Figure Exit series with a brief recap of the things we've discussed. I expla...

Marketing is one of the eight key areas in business that can directly influence the intrinsic value of your organization. But how can you optimize your RIA's marketing so that it can help you achieve your dream of an eight-figure exit?   In this episode, I discuss some of the indicators you can track to determine whether your marketing strategy is truly effective. Similarly, I explore some of the...

As business owners, we understand that marketing to attract new clients is necessary. But have you ever considered the important role that marketing plays in retaining existing clients? Through effective internal marketing, you can improve customer stickability and prevent clients from exiting through the back door.   In this episode, I dig into the critical role internal marketing plays in prepar...

As business owners, it's often tempting to work with any and everyone. After all, more clients means more money. Right? In service-based businesses, the reality is that taking on every client that walks through your door can lead to major inefficiencies.    In this episode, I discuss the value of niche marketing and how becoming more exclusive could be the key to growing your RIA for the eight-fig...

The end of the year provides business owners with a unique opportunity to evaluate their progress toward their goals and reflect on the accomplishments of their teams. It is also the perfect time for RIAs to work through their annual compliance checklists. As you prepare for the coming year, ask yourself, "What worked this year? What didn't? What actions can we take in the coming year to push the...

Marketing often frustrates us, as financial advisors. We don't always see an immediate return on our investment. Additionally, when hiring a marketing firm, the costs can quickly escalate well beyond what we intended to allocate. Frankly, this "all or nothing" approach and our limited understanding of marketing can leave us feeling a bit disheartened. It doesn't have to be this way! In this episod...

Oftentimes, as business owners, we take a wrong view of marketing. Because it isn't foundational to the operation of our businesses, we view marketing as a luxury. However, if we see it for what it truly is—an investment—we can finally begin to measure the return on our marketing investments.   In this episode, I discuss how you can maximize the ROI for your RIA firm's marketing investment, paving...

Whether you realize it or not, you likely have some form of intellectual property (IP) in your Registered Investment Adviser (RIA) firm. It could be a system or process that you've developed to help you run more efficiently. Or, perhaps, you have a service offering that sets you apart from the competition. Whatever it may be, your intellectual property is a valuable asset. But is it protected? In...

Owning a business is a risky endeavor. This is especially true in the RIA space which is heavily regulated. From civil actions to punitive actions taken by regulating bodies, litigation can be damaging to your business and reputation. So, what should you do if you find yourself facing litigation during your eight-figure exit?   In this episode, I look at some of the measures you can take to mitiga...

In this episode, I'm discussing risk mitigation. More specifically, I'm going to look at the insurance coverages you need to have as an RIA owner. Now, I know insurance may not be the most fun topic, but it is important and it could significantly impact the value of your business. So, don't tune out!  I'll be covering increases to your required coverages and the core coverages you should have. How...

As a financial advisor, it can be easy to forget that sales and marketing are part of what we do. We understand that we have to attract new clients in order to grow our book of business. However, we may not always realize that we're selling our firm and our services when we engage in an initial "getting to know you" phone call. The truth is, as RIA owners (and business owners in general), we don't...

Sales projections are important to your organization's goal identification and planning. But have you ever considered what your sales projections can tell you about the health of your Registered Investment Adviser (RIA) firm?  In this episode, I discuss the significance of the data that informs your sales projections. Likewise, I explore how you can use your sales projections to measure your firm'...

In the early stages of your Registered Investment Adviser (RIA) firm, it made sense to work with anyone who could fog a mirror. But as your firm grows, many of the clients that you served in the beginning may not offer your business the same value they once did. As a result, these clients can chip away at your firm's efficiencies, preventing you from gaining ground on your journey toward the eight...

If you're working toward the eight-figure exit, you can no longer be the top producer in your firm. This means "firing" yourself. But how can you step away if doing so will cause a decline in your sales production? In the previous episode, I gave you some homework. After digging into your firm's data points, did your company align with the industry averages? Were you surprised by what you found? I...

Sales is the lifeblood of every business. In order to grow, you must attract new clients and gain new revenue. As the owner of your RIA, you're likely the top producer in your firm. However, this is anathema to the eight-figure exit.  In this episode, I discuss why you must fire yourself, making way for new top producers to emerge. In doing so, you can decentralize and reduce your company-specific...

Over the past few years, business owners have been through the wringer. From lockdowns to the Great Resignation, simply going to work has presented a much larger challenge than it did in the past. As a result, attracting and retaining great talent has become more important than ever. So how can you achieve this in your RIA? In this episode, I talk about the importance of employee incentive program...

For many of us, compliance can seem like a dirty word. Too often, this necessary aspect of your RIA is seen as "anti-sales" or as being against advisors. However, compliance plays a vital role in protecting you and your clients. So, how can you develop a compliance department that is both effective and efficient? In today's episode, I discuss how you can integrate compliance practices with your da...

Have you ever considered that you could drive greater profitability in your RIA (or any other business) through policies and procedures? Think about it... Your firm's governing documents such as the employee handbook, compliance manual, or company policy are meant to communicate policies and contingencies that can reduce risk and drive efficiency.   In today's episode, I'm going to discuss these i...

The idea of a flat organizational structure has gained steam in recent years. On its surface, it may seem like a good idea. However, without a clear leader, people often become confused about which direction to follow. In this episode, I take a close look at some of the most common types of organizational structures. Join me as I explain why the flat org chart might prevent you from achieving the...