Justin Goodbread
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Fr...
Author
Justin Goodbread
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
The Boldest Decision Most Business Owners Never Make 22.09.2025 13:29
In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core offerings and eliminating distractions to achieve real wealth and freedom. Learn m...
The Importance of Purpose and Resilience, with Hugh Massie 18.09.2025 42:53
In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their enterprises. Hugh discusses the importance of resilience, purpose, and the impact of...
Friendship Doesn't Just Happen 15.09.2025 13:13
Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other's successes. Join us as we decode the path to building lasting relationships that support your journey to DecaMillionaire status! Learn mor...
What is Vision Really? And Why Most Business Owners Don't Have It 11.09.2025 24:09
Discover how having a clear vision can transform your business and life, guiding you toward achieving DecaMillionaire status. Justin shares personal insights, practical strategies, and essential questions to help you define your vision and align it with your purpose. Learn more about Relentless Value Coaching: https://www. justingoodbread.com/coaching/
Why DecaMillionaires Seek True Friendship 08.09.2025 13:17
Discover why building genuine relationships is essential for emotional resilience, wise decision-making, and overall growth as you strive for Decamillionaire status. Justin shares personal insights and practical strategies on how to cultivate and maintain these vital connections that can propel your business beyond $10 million in enterprise value. Learn more about Relentless Value Coaching: https...
7 Things a DecaMillionaire Never Says 04.09.2025 25:24
In this episode, we explore the transformative power of language in achieving success with Justin Goodbread. Discover the seven words that DecaMillionaires never say and how altering your vocabulary can shift your mindset and trajectory. This is not just about business strategies; it's about the profound impact of your words on your future. Learn more about Relentless Value Coaching: https://www...
Why You're Not executing And What To Do About It 01.09.2025 19:23
Discover how to align your vision and faith to overcome the common hurdles that hinder execution in business. Justin shares a powerful five-part framework that focuses on relentless execution, emphasizing that clarity of vision does not eliminate fear but confronts it. Join us as we explore the intersection of faith and vision, and how to harness them for unstoppable business growth. Learn more ab...
DecaMillionaire Isn't a Dream—It's a Decision 28.08.2025 14:11
In this mash-up episode, we explore the journey to achieving true financial freedom with Justin Goodbred, a best-selling author and coach. Discover the powerful strategies and mindset shifts necessary for scaling your business beyond the $10 million mark. Justin shares personal stories, practical advice, and the importance of belief in reaching your goals. Learn more about Relentless Value Coachi...
The DecaMillionaire's Secret Weapon 25.08.2025 17:28
Discover how silence can become your secret weapon for clarity, creativity, and effective decision-making. Justin shares insights from his interviews with DecaMillionaires, revealing how intentional solitude can lead to profound personal and professional growth. If you're feeling overwhelmed and reactive in your business, tune in to learn how to harness the power of stillness and reflection for la...
From Coach to DecaMillionaire, with Scott Couchenour 21.08.2025 36:10
In this episode, we explore the journey to achieving true financial freedom and business growth with Scott Couchenour, a seasoned entrepreneur and fourth quarter strategy coach. Scott shares his personal experiences of overcoming adversity in his family business and provides invaluable insights into the emotional challenges business owners face during transitions. We discuss key strategies for avo...
Mastery, Mentorship, and the Mission that Drives Me 18.08.2025 13:58
Justin explores the real meaning of success and the journey towards becoming a Decamillionaire. Through an enlightening conversation with his son, Justin shares insights on family, mentorship, and the importance of intentionality in both business and personal life. Learn more about Relentless Value Coaching: https://www. justingoodbread.com/coaching/
An Interview with Justin, by His Son Justus 14.08.2025 39:21
n this episode, we explore the journey toward achieving a DecaMillionaire status with Justin and his son Justus. Justin shares candid insights on achieving financial freedom, and the importance of family involvement in entrepreneurship. He discusses the mindset shifts necessary for success and the significance of surrounding oneself with influential mentors. Learn more about Relentless Value Coac...
You Are Expensive (And That's a Good Thing) 11.08.2025 16:22
In this episode, Justin Goodbread reveals the true meaning of success and the mindset shifts necessary for achieving real wealth and freedom. He discusses the importance of valuing your services appropriately, the distinction between price and value, and why premium clients are willing to invest in their growth. With practical insights and strategies, Justin shares how to break through the barrier...
Raising Entrepreneurs—How Intentional Parenting Shapes DecaMillionaire Futures 07.08.2025 47:08
In this episode, we explore the journey to becoming a deca millionaire with Justin Goodbread and his mother Terri, who shares invaluable insights on raising successful children. Together, they discuss the importance of intentional parenting, the mindset needed for success, and the critical decisions that shaped their family's path. Learn more about Relentless Value Coaching: https://www. justing...
The Unnamed Word in DecaMillionaire Success 04.08.2025 23:01
In this episode, we tackle the real meaning of success and the importance of discipline in achieving financial freedom. Join Justin as he shares powerful insights on how to break free from "stinking thinking" and build the habits necessary for scaling your business beyond $10 million. Discover the ten key principles that can help you transition from chaos to clarity and create a life of overflow....
Where Do You Get The Cash to Scale Your Business? 31.07.2025 24:41
In this episode, Justin explores the realities of scaling a business beyond $10 million in enterprise value. Discover the true cost of scaling, the importance of systems, and the mindset shifts necessary for success. Justin shares practical advice on funding growth, the pitfalls of bootstrapping, and how to leverage your business as your highest-performing asset. If you're ready to take control of...
10 Thought Patterns That Will Either Build or Break Your DecaMillionaire Journey 28.07.2025 30:15
In this episode, Justin dives into the mindset required to achieve DecaMillionaire status, sharing transformative thoughts and strategies that can propel your business beyond $10 million in value. He emphasizes the importance of confronting limiting beliefs, the power of choice, and the necessity of clarity in decision-making. Learn more about Relentless Value Coaching: https://www. justingoodbr...
Decentralizing Your Business for a Successful Exit, with Monica Garcia Duggal 24.07.2025 38:34
In this episode, Justin explores the journey to Decamillionaire status with expert Monica Garcia. Discover the strategies that helped her successfully exit a competitive business and learn how to overcome the challenges of scaling your own service-based company. LinkedIn: Monica Garcia Duggal Website: Infinitione.com MonicaGarciaDuggal.com Learn more about Relentless Value Coaching: https://www....
The 1% You're Still Holding Is Costing You Everything 21.07.2025 22:30
In this episode, Justin challenges the conventional notions of success, wealth, and obedience. He encourages listeners to reflect on their commitment to their goals, emphasizing that true faith requires total surrender. Through personal anecdotes and biblical references, Justin explores the importance of stepping out of comfort zones and fully trusting in God's plan. If you're ready to break free...
Faith-Driven Leadership, with Judy Weber 17.07.2025 24:30
In this episode, we explore the journey to becoming a DecaMillionaire with Justin and his guest Judy Weber. They discuss the importance of faith, boldness, and strategic thinking in business. Judy shares her inspiring story of overcoming adversity to achieve success and emphasizes that playing small is a sin. Tune in for powerful insights on how to align your business goals with your calling and t...
How to Win at Work Without Losing What Matters Most 14.07.2025 12:07
In this episode, Justin challenges the conventional notion of success and explores the often overlooked aspect of personal presence in the lives of business owners. He delves into the sacrifices many make in pursuit of wealth, revealing the importance of intentional connection with family over mere financial gain. Through heartfelt anecdotes and actionable steps, Justin encourages listeners to pri...
Personal Development Leads to Financial Freedom, with JM Ryerson 10.07.2025 42:00
In this episode, we explore the journey to becoming a DecaMillionaire with guest J.M. Ryerson. Join us as we uncover the importance of self, including strength, energy, love, and freedom, in scaling your business beyond $10 million. J.M. shares his personal experiences, insights on leadership, and actionable strategies to help service-based business owners thrive. Tune in for an inspiring conversa...
Your Desired Outcome Demands an Unwilling Action 07.07.2025 19:29
In this episode, we tackle the hidden barriers that prevent business owners from reaching their full potential. Join Justin as he shares powerful insights on breaking through that glass ceiling, emphasizing the importance of releasing control and letting go of past burdens. Discover how humility and courage can lead to true freedom and growth, and learn actionable strategies to scale your business...
Creating a Culture of Safety and Trust, with Kyle Danner 03.07.2025 31:36
In this episode, we explore the reality of achieving success beyond the $10 million mark with our guest, Kyle Danner. Join Justin as he engages in a candid conversation about the challenges business owners face, the importance of mindset, and the critical role of people in scaling a business. Discover actionable insights and strategies to help you navigate the complexities of leadership and create...
The Seven Belief Shifts Needed to Break Through The Glass Ceiling 30.06.2025 17:33
In this episode Justin shares the seven crucial mindset shifts that every aspiring Decamillionaire must embrace to break through barriers and achieve true financial freedom. From shifting from scarcity to stewardship, to moving from hustle to focus. Justin provides actionable insights and real conversations with successful business owners. Learn more about Relentless Value Coaching: https://www....
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