Death To Vanilla Podcast | Content Marketing & Innovation

In this episode of "The Death of Vanilla Podcast," host Stephen Burkhart sits down with Katarina, a revenue operations expert who recently launched her own consulting firm after years in Silicon Valley startups. Discover how she's helping SaaS startups implement enterprise-level revenue strategies without the enterprise-level costs. Katarina shares her journey from immigrant to tech startup vetera...

In this episode of "The Death To Vanilla Podcast," host Steven Burkhart sits down with Kendi Brown, a business operations expert who helps overwhelmed entrepreneurs break free from chaos and inefficiency. Kendi shares her journey to founding her own consulting company that serves as an "ops excellence team for hire."Discover why business owners often tolerate unnecessary operat...

John Cantu is the head of marketing for an incredible local coffee chain, Press Coffee. During his time there he has leveraged the incredible awareness Press Coffee has gained through their physical locations across Arizona to expand their subscription services and eCommerce store purchases. How? Well I'm glad you asked. Check out the episode! Connect with John Cantu - https://www.linkedin.com/in/...

Do you love the outdoors? Do you love to work remote outdoors? Well Ryan Shindler has created something one-of-a-kind, just for someone like you. In this episode Ryan unpacks the inspiration and need he was in the marketing to come up with something totally fresh and new for those who wanted to excel in their work while simultaneously enjoying the advantages of the great outdoors. Want to know wha...

This is Season 4 of the Death To Vanilla Podcast and I'm excited to share with you some incredible business owners starting today with Tyler Leber. Tyler Leber is the co-founder of Coconut (previously Coconut VA) that places premium VA's from the Phillipines into Founder's companies. Tyler is an incredibly gifted business owner and you'll love his story on why he started the company and how what h...

Do you ever watch a video where a brand only talks about itself? Not very interesting is it? Surprisingly, this is very common especially among small businesses. Believe it or not you CAN talk about your brand and share your passion in a way that is interesting for your CUSTOMER rather than just yourself. Listen/watch to learn how! Courageously Create - Boldly Innovate - Experiment Would you like...

To stand out you must create content that catches the attention of those watching and brings VALUE. In this episode we talk about resources, websites, and processes that we use to generate INCREDIBLE ideas for content both for ourselves and for our clients. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want to k...

Thanks for listening! If you want to hear more there is a link below to be added to our text community. In this episode we'll be discussing how to tell stories on social media in a way that is customer-focused so that your content connects more impactfully. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want...

Social media has become so overloaded with creators the algorithms that govern who sees what content and when is always evolving. What worked last year will likely change once, twice, or more the following year. In this episode we walk through how to navigate the algorithms so you GET NOTICED! Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks...

In order to build an audience you need to build trust and be bold enough to do something interesting enough to get people to notice your brand. In this episode we share how we build transparency and how to be bolder! Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social...

Social media growth is hard but it's even harder when you aren't leveraging easy wins. Finding trends that can be repurposed and rebranded in an authentic way can generate substantially more exposure for your brand that your everyday content. In this episode we walk you through how we think you can succeed with trending social media content! Courageously Create - Boldly Innovate - Experime...

While vanilla might be a delicious ice cream flavor, it is NOT a great way to have your brand described. Vanilla = BORING We share two different brands, Pit Vibe & Oakley and where they line up in the Vanilla/Interesting scale. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marke...

Have you ever gone to the movies and hoped to never experience emotions? No laughter? No crying? Your audience isn't looking for dry informative content either...interject some emotion! Learn more about how to create killer content that has emotional impact with your ideal audience! Why? So you can sell! Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a commun...

In this week episode of the DTV Podcast we talk about controversy and how to leverage that the create authentic brand awareness. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226 OR visit t...

In this episode we talk a lot about BRAND AUTHENTICITY. -How can your brand social media content be authentic without oversharing? -How can you be authentic and still professional on social media? -How can a brand be fun AND authentic? Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video m...

Hello Death To Vanilla fans! I'm excited to share with you a fellow storyteller, Mark Carpenter who has a lot to share on how you can make a bigger business and leadership impact with storytelling. Some of the things we discuss: -How managers and leaders are not prepared to run companies, just run spreadsheets and what to do about that -Teaching people through storytelling -Using what your bra...

From frameworks to story-tell on social media to optimizing video content to fit natively on a social platform, we have you covered! In this conversation, we discuss vital aspects of content creation and engagement on social media: -We stress the importance of grabbing the audience's attention quickly. -We emphasize the value of short and concise videos, aiming for 15-30 seconds. - We highligh...

In this episode we...well if I told you you wouldn't watch it would you? But as a sneak peak... We talk about going "viral" and how we have leveraged trending content to get higher the average views. Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA&...

Is your content marketing not performing as it should?  Have you created masterpieces of videos...even done all the research on it being a highly-searched topic and still gotten little traffic?  Maybe you haven't distributed enough!  "Create once, distribute forever".  Hear Ross Simmonds share his technique and mindset on getting your content in front of the right people to get...

Not all copywriting is created equal nor the copywriters themselves. Copy that converts starts with talking to people!  Have Linda explain it to you, she does a better job :)   Get a hold of Linda   https://www.linkedin.com/in/linda-melone/  To learn more about Steven Burkhart and  @Burkhart Creative Agency     Instagram: https://www.instagram.com/burkhartcr...

For those of you who say Instagram doesn't "work" to get leads, build a  business, or absolutely kill it at your first year of having a real  estate business...open your folders and take some notes from Sarah!   She killed her first year of being a real estate agent by having strong  branding and a consistent presence online.    Even better Sarah teaches people h...

More than a videographer, Quentin Michael's has created social  experiments and other creative endeavors along with having a creative  agency.  He is a full-time creative with hands in multiple projects.    He is still in the process of coaching entrepreneurs, speaking at  marketing events, does sponsorships, and more!     We talk about how creators are...

It can be challenging to make enough content to get noticed...  Lucas James talks about how leveraging the people sold out for your  company into content producers can massively affect your distribution  and reach out into the word.      To learn more about Agency Go: https://agencygo.io   Find out more about Burkhart Creative Agency: Instagram: https://www....

In this episode of the Death To Vanilla Podcast Steven Burkhart sits  down with JJ Reynolds to discuss how businesses are missing the mark in  creating understanding around their marketing metrics.  Without and  understanding of what those metrics means they have no way of making  educated changes to the marketing funnel!    To learn more about how to measure you...

James Scherer talks very practically about how his company approaches driving traffic to websites.  He talks about: -Using high-traffic URL's from your own website to help out other lower ranking URL's -How to arrange your content into categories for testing -Techniques on making Google happy   To learn more and connect with James Scherer: https://twitter.com/JDScherer https://codeless.i...