Death to the Corporate Video

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse. Learn more about Guy and Umault at Umault.com

We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team. Learn more about Guy at umault.com

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it. Learn more about Umault at umault.com

We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience. Like nurturing houseplants, it's a skill developed over time.  This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process.  Our approach at Umault isn't about dazzling with wild ideas, but se...

Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling.  Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm.  This insightful episode offers...

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episo...

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs.  Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns.  Guy demy...

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an enterta...

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world. Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret form...

If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article.  No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it d...

What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible.  Additional discussions include what to look for when choosing a video ad agency. (We know a good one , but they’re not right for everyone.) And...

A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful.  6 things that B2B marketers should start worrying about How much money you have budgeted for paid media.  The video ad length. It’s probably too long!  What your customers think of your ads, not what your coworker...

We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort. In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool. How to make a B2B video cool Get rid of details.  Make it shorter.  Production...

Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation. Before listening, please watch our spot “It’s time for Slingshot.” In this episode, we’ll unpack: Who the client is and what they came to us for What our strategy was How we came up with the project creative Wins and challenges across pre-production, produ...

The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year).  In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike. We also break down the favorite ads across these categories: Most beautifu...

There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past. 5  B2B marketing myths (that need to die) In order to be relevant, you have to be trendy.  Marketing is a faucet for leads you can just turn on and off. If you make a good ad,...

As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budget How to get the most out of your B2B video marketing budget Keep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget...

Top B2B video marketing trends for 2023 Corporate video will continue to die. B2B companies will launch their own streaming networks for video content distribution. B2B marketers will embrace more humor in their video ads. B2B companies will explore new channels for distributing video ads, including TV and OTT. Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics...

When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project. Top 5 realistic expectations to have of your B2B video ad project It can take a while to start working. It’s expensive. Produc...

In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand.  The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea. The way to make a video ad that will be most effective for your brand is to start with a detailed strategy. Once you have that, you can move into conceptin...

When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective. The 5 realistic expectations to have...

The website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2.  What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of failure), how to identify the problem, and what you can do to overcome it. Correction: In this episode we t...

When starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency. However, the biggest mistake that we see clients making has nothing to do with the RFP. The biggest mistake is when clients start a new creative project with the final idea and creative solve already baked in their minds. What are some issues that arise when you’ve already s...

One of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don’t know exactly what it is you do. On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B...

New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in? Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong au...