My Podcast Host

Dear Frannie: Franchise Growth, Leadership and Scaling Advice

Business EN ↓ 31 episodes

Dear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale. No panels. No keynote speak. No fluff. Just two people who've been inside franchise systems answering the questions brand leaders are afraid to ask out loud. If you're a franchisor navigating the messy middle of scale - this show was made for you. New episodes drop bi-w...

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My Podcast Host

Episodes

Dear Frannie | What's My Role in Getting Franchisees Funded? 17.04.2024 23:36

This week on Dear Frannie, we're joined by JT Thiessen of Home Franchise Brands, and Maureen Anders of AR Workshops to answer your questions! We kick off the episode with what everyone is reading, and then we answer a question about how involved the home office team should be in getting your franchisees funded. Connect with Katherine: ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/katherineleblanc⁠⁠⁠⁠⁠⁠ Connect with...

Dear Frannie | What Should I Expect From My PR Team? 03.04.2024 34:53

This week on Dear Frannie, we're joined by JT Thiessen of Home Franchise Brands, and Maureen Anders of AR Workshops to answer your questions! We kick off the episode with some hot takes, and then we answer a question about what to expect from your PR team, how to measure results, and more. Connect with Katherine: ⁠⁠⁠⁠⁠www.linkedin.com/in/katherineleblanc⁠⁠⁠⁠⁠ Connect with JT: ⁠⁠⁠⁠⁠ ⁠www.linkedin....

Dear Frannie | How Do I Increase Franchisee Buy-In? 20.03.2024 35:04

This week on Dear Frannie, we're joined again by Nancy Bigley of The Little Gym International and Snapology, and Don Varady, Co-Founder & CEO of Clean Eatz to answer your questions! We kick off the episode with our "what are you reading" segment, and then we dive into our Dear Frannie question about how to increase current franchisee buy-in if you're struggling with culture fit with your owner...

Dear Frannie | How Do I Drive Franchisee Adoption of New Technology? 06.03.2024 33:45

This week on Dear Frannie, we're joined by Nancy Bigley of The Little Gym International and Snapology, and Don Varady, Co-Founder & CEO of Clean Eatz to answer your questions We kick off the episode with some hot takes, and then we answer a question about how to drive franchisee adoption of a new tech tool. Connect with Katherine: ⁠⁠⁠⁠www.linkedin.com/in/katherineleblanc⁠⁠⁠⁠ Connect with Nanc...

Dear Frannie | How Do I Handle Non-Compliant Franchisees? 21.02.2024 24:19

This week on Dear Frannie, we're joined again by Jennifer Axelrod of A Place At Home franchise and Tom O’Keefe, a franchise advisor and practicing lawyer to answer your Dear Frannie questions We kick off the episode with our "What are you reading" segment, and then we answer a question about how to navigate when franchisees are no longer following the systems, processes, and marketing programs fro...

Dear Frannie | How Do I Increase Franchisee Fees Without Losing My Network? 07.02.2024 30:07

This week on Dear Frannie, we're joined by Jennifer Axelrod of A Place At Home franchise and Tom O’Keefe, a franchise advisor and practicing lawyer to answer your Dear Frannie questions We kick off the episode with some hot takes, and then we answer a question about how to increase franchisee fees and manage the tough conversations that can come from that process! Connect with Katherine: ⁠⁠www.lin...