Daybreak

It's going to be a year since the Reserve Bank of India launched its very own Central Bank Digital Currency or CBDC. In fact, just a few days ago, RBI governor Shaktikanta Das, who has been leading India’s transition into digital payments while speaking at an IMF event touted CBDC, popularly known as the e-rupee, as the currency of the future. Banks, and tech experts have said that it is an innova...

With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer.  Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies.  But how is the over-hundred years old company planning to reinvent?  Tune in. Recommendatio...

BNPL (Buy Now Pay Later) is becoming popular in India because it offers short-term financing options, financial flexibility, affordability, and smaller credit lines. In fact, the BNPL market expected to reach $35–40 billion by 2026 from $3.5–4 billion in 2021. But unlike credit cards, BNPL services lack security and many customers are left vulnerable to vishing (voice phising) scams. Most of them...

In March this year, the world's largest coffeehouse chain, Starbucks, finally crossed the Rs 1,000-crore rupee revenue mark in India for the first time. So far, it has 350 outlets in India. Now, carrying a cup of Starbucks around has almost become like a lifestyle statement. In many ways, Starbucks entered the Indian market with a huge advantage because India's undisputed coffee leader, Cafe Coffe...

Beets are a superfood today. Tomorrow it’ll be lemons. The internet is rife with misinformation especially about food and health related stuff. There are hundreds of influencers on your feed telling you what’s good for you. But who’s telling you what’s bad and what doesn’t work?  Maybe a keto diet worked for your friend but not for you. Take Dr Cyriac Abby Philips who goes by The Liver Doc on X or...

The NITI Aayog was created in 2015 to replace the decades-old Planning Commission. The idea was to adopt a more bottom-up approach to make India competitive in today's global economy. With CEO Amitabh Kant as the leader, the think tank progressed to become a thriving, open, and empowering space for public policy experts, including those from non-government backgrounds.  But ever since Kant's stint...

Losing IPL rights last year to Jio and then dropping HBO content has cost Disney+ Hotstar at least 21 million subscribers in just a year. The streaming giant though, decided that IPL or no IPL cricket is going to be its biggest customer acquisition funnel in 2023. And it looks like they are holding on to that strategy. The Asia Cup was streamed for free on Disney Hotstar. Now, the ICC Cricket Worl...

Licious, the online meat delivery platform, was India’s first direct to consumer company or D2C that achieved the unicorn status.  It was valued at $1.4 billion two years ago and it had enough money to grow to Rs 100 crore of revenue per month, but its revenue has remained flat from the last two years. Licious follows the premium pricing strategy. Its products are priced higher price than the aver...

It took Bajaj Finance over 15 years to become the most valued NBFC in the country. And then came along Jio Financial Services Ltd (JFSL) and took the no. 2 position in a span of just two months. It is currently valued at more than $17 billion. Its all set to take the top space. Currently, the company is on a serious hiring spree and it seems to have taken a particular liking to former ICICI Bank e...

What makes Dunzo unique is that one could never imagine a company its size to have the kind of influence it does. In 2022, a $200 million funding from Reliance Retail sent the quick-commerce startup flying high. It began expanding its dark stores and even ran advertisements in IPL. But the IPL led boom did not last long. The same year, the number and volume of orders began to decline. Dunzo was fo...

After the pandemic years, Kota’s coaching industry saw an unprecedented boom. Money was pouring in from everywhere–from edtechs to investors. In the last five years, Kota saw about 2 lakh engineering and medical aspirants, on average, arrive from across the country. Kota runs on stiff competition not just among the students but also among the scores of institutes that host and prep them. But since...

All the twists and turns in the journey of startups have been well-documented since VC funding began drying up over the past year or so. In the first half of 2022,  Indian startups received more than $17 billion dollars. But a year later in 2023. they just got a little over $5 billion. What’s we’ve barely heard about, though, is what is happening to the funders of these startups and their foot sol...

From the time it was the number one indian telecom company to braving the whole phase when Jio came around and disrupted the whole space. Its been a long, brutal competition for Airtel and Gopal Vittal has managed to bring Airtel back to health. Meanwhile, he's spent years on finding and grooming the right talent to create the next generation of leaders at the telco giant. And now Airtel is underg...

For a people who were quite averse to the whole concept of credit, Indians really seem to be developing a new found love for the piece of plastic and banks have been happy to ride the wave. But lately they've been left quite baffled because they are being being beaten at their own game. A growing community of people are constantly finding hacks to take advantage of the loopholes in credit-card rew...

From content flagging, suspension, shadow-banning and even account deletion, content creators are grappling with a variety of censorship methods on social media platforms—all in the name of maintaining community guidelines. But with social media platforms relying more and more on AI and machine-learning tools identify and remove violating content, even content aimed at creating sexual, social, and...

For almost two decades, India was a stagnant market for one of the leading tech companies of the world. But in 2021, things changed and Apple’s sales graph in India began to rise upwards. By 2022, Apple sold over 7 million iPhones in the country. And then in April, Apple CEO Tim Cook inaugurated India’s first Apple retail store in Mumbai. But compared to markets like the US and China, Apple’s numb...

For the longest time public sector banks, as we know them, have been very reluctant about study abroad loans. And it was for good reason. They've suffered greatly because of education loans going bad. Meanwhile, its a whole different story that was going on with non-banks. Study abroad loans accounted for about US$4 billion in the year ended March 2023. These were almost fully funded by non-banks...

The government of India launched Digiyatra, a contactless, facial-recognition-based passenger-entry system, in December last year. The idea is for those who sign up on the platform to avoid the tedious process of getting their ID and flight tickets checked by  CISF personnel at airports. But lately, stories of passengers being forced to sign up for the app are surfacing on social media. Meanwhile,...

For the longest time, consulting at the “Big 3” strategy consulting firms—McKinsey, Boston Consulting Group, and Bain & Co.—is not only one the most sought-after careers but also one of the highest-paying jobs. Five years ago, 30% of graduates from the top IITs with bachelors degrees chose consulting. For those from the IIMs in Ahmedabad, Bengaluru, and Kolkata, 35% of graduates chose a consul...

Lately, India's bike taxi leader, Rapido, has been in the news for all the wrong reasons. With numerous complaints of sexual harassment, theft, and even impersonation, the startup has been reckless with the safety of its customers, epecially women. Despite these incidents, Rapido still enjoys a 60% share of the bike-taxi market in India. It clocks in as many as 750,000 rides every single day and y...

Airlines in India, from Indigo to Akasa, are on a spree to expand their fleet. Around a thousand more aircrafts will be flying the Indian skies in the coming few years. Usually, each aircraft usually requires a crew of at least ten or more pilots. This means we will need close to 10,000 pilots. But we already have 10,000 pilots waiting to be hired. The problem is no airline wants to hire them. Why...

Last month, Unacademy did something very unsusal. It introduced a new policy, restricting how much its educators can engage online. Ever since, Unacademy has either suspended or sent show cause notices to at least 50-60 of its teachers. But Unacademy relied on its teachers to bring in students. It wanted them to be popular so it encouraged its teachers to work on methods to hack social media. It m...

Between 2018 to 2021, incidents related to breach of cybersecurity in the auto industry rose by 228%. In the next few years, this number is only expected to get worse. In India though, it is not much of a concern yet due to the low penetration of EVs so far. But it won't remain that way for long without proper safeguards in place. The Digital Personal Data Protection (DPDP) Act 2023 is a step in t...

A few months ago, multiple Hotstar executives had told The Ken the same thing. “IPL or no IPL, cricket is going to be the platform’s most important customer-acquisition funnel this year.” It seems Disney Star is holding on to that strategy. The Asia Cup is going to be streamed for free on Disney Hotstar from today onwards. Even after losing the IPL's digital streaming rights, Disney+Hotstar is the...

The mattress industry in India this year is valued at around $2.5 billion and growing at a CAGR of 10%. Up to 9 million mattresses are sold in the country every year. Among the top brands in the mattress market is Sleepwell, owned by Sheela Foam, the largest manufacturer of Polyurethane Foams (PU) in Asia Pacific. Despite having a fourth of the market share and conditions ripe for innovating and g...