The Ken
Daybreak
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful. Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
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Episodes
Why Jupiter may become just another pesky bank app 05.08.2024 11:59
Jupiter, the Mumbai based neobank, went from a $70 million valuation in 2019 to a $700 million valuation in just two years. Venture capitalists, along with fintech founders, continue to believe in neobanks. A report by Statista predicts that the transaction value across neobanks in India is will cross $150 Bn by 2027. Jupiter, a leader in the space, quadrupled its user base to two million in just...
Daybreak Special: Ozempic isn't approved in India yet. We speak to someone who got it anyway 01.08.2024 40:14
"I am willing to take the risk and give this drug a shot, for I've tried and tested almost all anti-obesity means myself—and even failed at some. As a first step, I am banking on other Ozempic users’ experience." Meet Alifiya Khan, a health and education reporter at The Ken. Last month, she published a story on Ozempic, the 'miracle' weight-loss drug, and how easy it is to procure despite not bein...
Bengaluru’s solution for its traffic mess that tech couldn’t fix: even more tech 01.08.2024 11:57
A few days ago, an X user shared a screenshot of Google Maps depicting how it would be faster to walk than drive from a particular place to another in Bengaluru. After all, the city is best known for two things: great weather and terrible traffic. The so-called Silcon Valley of India is the sixth slowest city in the world! How is it then that no one has come up with some innovative tech-based solu...
Will alternate schools ever become mainstream in India? 31.07.2024 11:51
Microschools are basically a modern twist on the concept of a one-room school house. So smaller classes, student-led learning, a flexible curriculum, the works. So for instance, if traditional schools teach the photosynthesis phenomenon through textbook readings, a microschool would nudge students to conduct interactive experiments with plants and light. In most of these schools, there’s no fixed...
VCs think ice cream is a dish best served cold and sugar free. Newbie Hocco says hell no. 30.07.2024 10:22
Craving a low-cal, zero-sugar, guilt free tub of ice cream? Well then, Hocco isn't for you. The ice cream brand, founded by Havmor scion Ankit Chona, takes great pride in making and selling ice cream the old fashioned way. It's a brave choice considering low-cal ice cream is really having its moment. VCs seem to believe that ice cream is a dish best served cold...and sugar free. But Chona is stic...
All you need to know about Ola Electric's IPO 29.07.2024 13:20
On Friday this week, we’re going to see one of the largest IPOs of 2024 by a new-economy company. The Bhavish Aggarwal-led Ola Electric is all set to make its debut in the stock market. The IPO which has been in the works for sometime is expected to value the company at a little over $4 billion. Aggarwal is due to sell almost 38 million shares as part of the offer for sale which is nearly 20% lowe...
Gen Zs are powering astrology’s billion dollar glow up. Has science left the building? 25.07.2024 42:20
The global astrology market today is worth nearly $13 billion. In India alone, the online astrology market is estimated around $100 million and is expected to grow ten times in the next five years or so. But this isn’t astrology as we’ve known it. In the last few years, astrology has had a facelift and it’s largely thanks to Gen Z. They have rediscovered it and turned it into a full blown cultura...
How Byju’s growth-hacked its way to bankruptcy court 25.07.2024 13:16
Once valued at $22 billion, Byju's, is undergoing insolvency proceedings initiated by the National Company Law Tribunal. This is over a $19 million payment default to the Board of Control for Cricket in India. Byju’s could now see a potential buyout or liquidation. It gets worse. A couple of days ago, one of the largest foreign investors in India, the Qatar Investment Authority, requested the Karn...
Healthify is trading the local treadmill for a global marathon 24.07.2024 12:45
Healthify saw immense success during the pandemic. Its revenues more than doubled in FY 2022. And it adds up when you think about it. With millions of people stuck at home and gyms shut, Healthify’s virtual fitness and nutrition plans were pretty ideal. But once gyms reopened, home workouts didn’t cut it anymore. And unfortunately, Healthify really bore the brunt of it. The following year, revenu...
Once the toast of town, Bira is now brewing more trouble than beer 23.07.2024 12:29
In 2015, Bira 19 introduced India to craft beer. In the process, the brand started the conversation around taste and quality. It very quickly blew up and became the cool new beer to drink at a bar or a party. The craft beer brand also managed to become a hit among investors. It bagged $450 million in funding from the likes of Japanese beer and beverage company Kirin Holdings and venture capital g...
Why HDFC customers can bid adieu to exclusive cashbacks on Apple products 22.07.2024 8:38
In the 2024 financial year, Apple sold products worth $8 billion in India. This was a third more than the previous year. But how did a premium company like Apple that hates giving discounts sell products worth 8 billion dollars in a country as price sensitive as India? Apple obviously knew that its phones were unaffordable for most people in India? It found an answer was easy financing. After the...
Daybreak Special: Zomato’s the investor’s favourite billion dollar baby. Could Swiggy beat it post-IPO? 18.07.2024 35:14
With Swiggy set to go public soon, the quick commerce space in India is starting to look more and more like a wrestling match. Going to head to head against Swiggy is the only listed quick commerce platform in the country, its arch rival Zomato. Both companies are doing exactly the same thing but somehow Zomato managed to leave Swiggy far behind. Swiggy’s market share has dropped considerably in...
Wind's blowing towards all things luxe in India. But Chaayos isn't going there 17.07.2024 12:39
For most Indians, a cup of good chai is a comfort that's accessible. Coffee chains, on the other hand, are mostly premium. And it all adds up when one considers the fact that Indians consume 20 cups of tea for every cup of coffee. But we live in a time when opulence and luxury makes us go google eyed. In the Indian consumer market, premiumisation is no longer a choice. Even chai cafes chains don...
Not such a Great Place To Work after all? 16.07.2024 9:58
About two months ago, something pretty bizarre happened at the India office of Great Place to Work. At about 2:30 am on May 28, the board of the organization was summoned for a Zoom call. But the timing of the Zoom call wasn’t what was so alarming. At one point during the conversation, the founder, Prasenjit Bhattacharya, asked everyone to leave the call. Everyone except for Yeshasvini Ramaswami...
How Birkenstock became the Bata for India's elite 15.07.2024 11:12
Not so long ago, Birkenstocks were considered the antithesis of high fashion. For the longest time, the 250-year-old German brand’s characteristic chunky sandal was seen as nothing more than an orthopedic shoe meant for hippies and old people. And then, everything changed. In the last decade or so, Birkenstock had a major glow up. It all started with the brand deciding not to settle for being jus...
Flipkart wants top fashion brands to dance to its new tunes. Do brands have a choice? 15.07.2024 8:48
Flipkart, the Walmart owned e commerce giant, is on an overdrive to achieve profitability to realise its dreams of going public. To do this, it has tasked its category managers in fashion and lifestyle with squeezing more business out of brand partners. In fact, Flipkart is also using its own Myntra to get better leverage with these brands. The list of brands Flipkart is negotiating with includes...
Daybreak Special: What do women really want? A 'f*** off fund' 11.07.2024 36:53
Have you ever heard of a 'f*** off fund'? Or better yet, do you have one? For the uninitiated, it is a sum of money that women should ideally set aside to get out of a difficult situation – think toxic job, abusive relationship or family situation, you get the drift. The term was coined by freelance writer, Paulette Perhach, in 2016. We recommend that you read her powerful essay on financial inde...
Amul made India the world’s top milk producer. Its next target is protein 11.07.2024 10:31
According to the ICMR every individual should consume at least 48 grams of protein everyday. But in India, 8 out of every 10 of people dont meet their daily protein requirement. However, there is no denying the fact that awareness about the significance of what is often called the building block of life has increased after the pandemic. People are actively looking to include protein rich foods in...
How Paisabazaar is spoiling PB Fintech’s profitability party 10.07.2024 9:59
Things were going really well for Paisabazaar, until the Reserve Bank of India stepped in and hit it where it hurts. The RBI told banks to clamp down on the unsecured loan segment – which happens to be Paisabazaar’s bread and butter. The regulator has discouraged lenders from small-ticket collateral free loans. And of course lenders know better than to ignore the RBI’s directive. So for Paisaba...
The great B-school placement drought is hitting Masters' Union where it hurts 09.07.2024 11:18
Students pay hefty fees for an alt MBA from Masters' Union with the confidence that by the end of the course, they will be one step closer to their dream job, and more importantly their dream salary. Except, that isn’t what ended up happening for a majority of students in the batch of 2024. Classes ended a few weeks ago and most of the students are yet to land job offers. You see, it has been a t...
Why is Truecaller protecting you from spam calls instead of TRAI? 08.07.2024 11:13
For a country that boasts of its digital public goods infrastructure like Aadhar and UPI, it is a wonder why telecom has been so ignored. After nearly 1500 crore rupees of was reportedly lost to digital fraud in the financial year 2024, the govt's TRAI is finally scrambling to catch up with CPAN or the Calling Name Presentation (CNAP) service, its own version of Truecaller. Truecaller, the Swedish...
Daybreak Special: Why crazy rich Asians are buying one way tickets out of China 04.07.2024 49:11
More than 15,000 millionaires are most likely leave China for good this year, according to the latest report by Henley and Partners, a UK-based investment migration consultancy. This largely has to do with the fact that being a multi-millionaire in China is almost like living with a target on your back. Multiple cases of the wealthy disappearing, the most well-known of which was Alibaba's Jack Ma...
Zomato and Zepto are doing for EV battery swapping what the govt isn't 04.07.2024 10:23
For quick delivery apps like Zomato and Zepto that are often questioned for their carbon footprint, switching to electric vehicle or EV fleets is not just a matter of being environmentally conscious, it is also economically more feasible. But here’s the thing. While takes about four hours to charge an electric scooter from zero to full using a slow charger and approximately 15 minutes for a fast c...
Sugar.fit's diabetes 'reversal' plan is anything but sweet 03.07.2024 10:17
Cult.fit backed Sugar.fit very boldly promises to completely “cure” diabetes in as little as six months. It also promises unlimited consultations with top doctors, daily fitness classes, the works. All for about Rs 30,000. That’s a small price to pay for a diabetes-free life. So of course, thousands sign up for it. But if you ask a healthcare professional they will tell you that reversing diabe...
Nobroker is no longer no broker 02.07.2024 9:26
Demand for high-end living is on the rise and Nobroker's subscription plan just doesn't cut it anymore. So it introduced a new postpaid plan to entice wealthy property owners. Funnily enough, the way it works is pretty much how traditional brokers earn their brokerage. This goes against the basic premise with which Nobroker was started almost a decade ago. So why has Nobroker switched up its str...
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