Luana Ribeira
Dauntless PR Unfiltered
Dauntless PR Unfiltered is a new no-holds-barred podcast revealing the things people really need to know about building their brand and getting into the media. In each episode, Luana Ribeira, founder of Dauntless PR, and Catherine Ball, an experienced UK journalist, share their PR secrets and tricks of the trade to help entrepreneurs and experts raise their visibility and reach more people.
Where to listen?
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Episodes
The real reason PR sells books 03.12.2025 18:48
Books and PR go hand in hand. Publishing a book helps you land placements. Placements help you sell books. But the real reason it works goes way deeper- A book turns you from someone with opinions into someone with real authority. PR makes sure the right people know it. That’s what journalist Catherine Ball and I unpack in the latest episode of Dauntless PR Unfiltered. The real reason PR sells boo...
What journalists are REALLY like behind the scenes (not how you think!) 19.11.2025 35:56
When leaders start PR, they're often surprised by what journalists are REALLY like. 💪 In this episode, Catherine Ball and I talk about the clash between how people imagine journalists vs how they actually are behind the scenes. Listen in for more... -- Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and h...
Let the audience in on your secret 12.11.2025 23:02
The experts who get major success in the media are the ones who let the audience in on their secret 🔥 Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
What journalists are talking about behind the scenes 05.11.2025 24:47
Ever wondered what journalists are really talking about behind the scenes? In the latest episode of Dauntless PR Unfiltered, we give you a peek into the types of conversations you were never meant to know about. And how these conversations are quietly making or breaking how successful experts are in the media every single day. Take our Media Icon Archetype Quiz that shows you the media version of...
Celebs who are rocking their personal brands 29.10.2025 24:07
Celebrities who are rocking their personal brands. Who they are, what they’re doing and why it keeps their audience hooked 🤩 Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
When you've walked through fire 22.10.2025 13:24
When you’ve walked through fire 🔥 So many of the incredible leaders we work with have walked through fire to become the people they are today. What may have broken other people, they’ve kept rising, they’ve re-claimed their lives and dedicated it to helping other people by sharing their message with the world. And the effect of that will spread far beyond anything they’ll ever know… 💃 Take our M...
The energy that makes your personal brand irresistible 15.10.2025 29:51
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
The Secret Successful Leaders Already Know 08.10.2025 25:42
The secret that successful leaders already know 🔥 It opens doors. It builds trust. It draws opportunities in. Your name is your biggest asset. And that’s exactly what me and Catherine Ball are delving into the new episode of Dauntless PR Unfiltered Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use...
Your originality is your PR strength 01.10.2025 18:46
What others see as different, too much or out there… is what media loves 👑 If you’re one of the rebels, the wild ones, the badasses who create their own rules and live life their own way. You’re not afraid to shout about it. And you have the credibility to back up the things you say. You’re our people. And this is for you… The latest episode of Dauntless PR Unfiltered has just dropped. Your origi...
The Fuck It Era 24.09.2025 33:12
Is this something you can accept for you to reach the masses with your message? To have the impact you want and to speak to the soul of the 10% who belong in your space, you have to be OK with repelling the rest. That's why most coaches in your niche will never reach the type of visibility you get through real and consistent PR. Take our Media Icon Archetype Quiz that shows you the media vers...
The stories that make you memorable in the press 17.09.2025 21:45
The stories that make you memorable in the press are often not the ones that coaches and experts expect... The latest Dauntless PR Unfiltered episode is live 🥳 The stories that make you memorable in the press Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - ht...
The one thing to leave at the door when you’re being interviewed for the media 10.09.2025 25:52
There’s one thing that should always be left at the door when going for media interviews… And those who do this are the ones who fly! 🔥 Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
PR isn’t your dirty little secret 03.09.2025 25:16
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
Simplicity sells 27.08.2025 22:25
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
How to choose the best agency for you 20.08.2025 28:44
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
The most exciting way to scale your business 13.08.2025 25:24
Something not a lot of people talk about when it comes to the benefits of PR is just how much life, energy and excitement it can bring back into your brand 💃 I don’t know about you but I didn’t build a business so to do boring things 😂 I wanted fun, adventure, unexpected opportunities landing in my lap, meeting incredible people and being able to collaborate with them. I wanted to go to TV and r...
You don't need to dilute your message for the masses 06.08.2025 32:09
What you know on a deep level about sharing your message with the masses, is true. You do not have to dilute your message to be featured in the media. You don’t have to tone down to fit into opportunities. And you sure as fuck don’t have to be polished and boring. You already know that the opposite is true. You amplify the shit out of who you are and the things that make you unique. Because this i...
The Irresistible Angles That Will Get You Featured in Top Media 30.07.2025 32:32
You know you belong in the spotlight. And you’re fully aware that you and your bubble knowing how transformative your work is doesn’t necessarily mean that journalists and producers will. And that the key to getting featured in your dream outlets starts with crafting angles that are irresistible to the media. This is what me and my sidekick, Catherine Ball delve into today in Dauntless PR Unfilter...
Is all publicity good publicity? 23.07.2025 26:43
In this episode of Dauntless PR Unfiltered with me and Catherine Ball, journalist of over 24 years, we dig into this and talk about what does actually make a story something the press are interested in AND that are going to position you in the right light, with the right people. Without diluting your edge or watering down who you are and the messages you're here to share 🤩🔥 Take our Media I...
Why PR is more important than ever in the age of AI 16.07.2025 36:23
This is a really fcking important topic. As you are fully aware, AI is increasingly making the introductions, recommending you, summarising you. Deciding who to show when people are looking. And where you do think it’s pulling information from? Yep. Reputable, earned media coverage. And if it gets you wrong because of low visibility? You already know that’s not going to be good for you and your br...
Why every leader needs media training 09.07.2025 32:29
You want to cut right through into the soul of your ideal clients in your media interviews So they think ‘Fck yes! They see me, they understand me’ You want to know that you’re answering in a way that’s not just a nice chat with the host but that’s powerful and magnetic. And, of course, you know you can handle yourself 🔥 EVERY leader needs media training In today’s episode of Dauntless PR Unf...
The Secret PR Superpower 02.07.2025 23:47
There's one thing that gives you the ultimate PR super power. Without this, you are unlikely to gain real traction in the media. It's not complicated but is so often missed. Listen to our latest episode of Dauntless PR Unfiltered for the juice 😍 Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how...
What actually gets you booked for top publications (it's probably not what you think!) 25.06.2025 42:12
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
The truth about visibility 18.06.2025 24:06
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩 Shows you exactly how your energy lands best in the media and how to use that to your advantage. Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz
What exactly is PR? What it can do for you and what it means for you and your brand 11.06.2025 35:14
Want to know the truths about PR and what it takes to be someone who is in demand in the media? Here’s what it’s all about: Dauntless PR Unfiltered is a new no-holds-barred podcast revealing the things people really need to know about building their brand and getting into the media. In each episode, Luana Ribeira, founder of Dauntless PR, and Catherine Ball, an experienced UK journalist, share t...
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