Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima sits down with the co-founder and managing partner of Oberon Securities, Nicole Schmidt. On this episode, they talk about Oberon, investments and the role perseverance plays in earning entrepreneurial success. “It’s really 90% perseverance and 5% talent and 5% luck because I think in a way, you make your own opportunities by sticking it out.” – Nicole Schmidt Nicole Schmidt &#8211...

Today, the CEO and founder of Gazelle Global Anne Brown sits with Sima Vasa. Together, they talk about the company’s beautiful 25 years from its conception to present celebration. Anne Brown – Taking Stock of 25 Years Anne says that this moment is incredibly opportune to take stock and look back where they started. When Gazelle Global was but a fledgling, it was nothing to send a job out to...

Today, P2Sample’s Chief Revenue Officer JD Deitch joins Sima Vasa. They have a fascinating conversation about JD’s transition to revenue functions from research and analytics, what has changed within the sample industry over the last ten years, and so much more. “So much of what we do is digital and the effort to try to attract people’s attention and get them to do something—whether that is...

On today’s episode, the Founder and Chief Experience Officer of MESH Experience Fiona Blades sits with Sima Vasa. She shares how she leveraged mobile advertising long before it became mainstream and how experiential marketing is even more relevant today. Fiona Blades – Company Founded on Encounters Fiona founded MESH for the same reason everyone else starts a company. She was working as Plan...

On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting. Finding His Way to Marketing Ted spent about the first half of his career in technology communications where he built networks and operating systems. He transitioned into technology development and, when the I...

The world’s insight exchange and management platform is evolving with the market research industry. On this first episode of our second season, Richard Thornton and Greg Dunbar join Sima Vasa in a conversation about the changes astride at Cint. A 20-Year-Old Vision Cint is a technology company headquartered in Stockholm. Built 20 years ago to fit into the European market research industry, it has...

On this episode, fellow market research industry podcaster  Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast. Jamin Brazil – Birth of a Mantra Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life during difficult times. This belief stemmed from a...

On today’s episode, co-founder and CMO of Measure Protocol  Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data. Paul Neto – Measure on Blockchain in MR There has been a lot of discussions about what blockchain means for the market research industry, and...

Newly appointed President of EMI Research Solutions Adam Jolley joins Sima Vasa in this episode. He shares his future plans for the company, how the sample industry has changed, and how EMI is going to adapt to these key changes. Adam Jolley – Future of EMI Adam has been with EMI for more than a decade. His take over has been a long time coming, an itch of what’s next. He’s all in, and he wa...

On this episode, CEO and Founder of Kork Robert Wensley joins Sima Vasa. They talk about the company’s conception, its mission, and how Robert is changing the data brokerage landscape with his dedicated team. Robert Wensley – Kork’s Mission Kork is one of the world’s first consumer sourced data brokerage companies. Presently, data brokers are making about 200B in a year off of data. But here...

For 2019’s first episode, Toni Clayton Hine , B2B marketer and former CMO of Xerox Corporation joins Sima Vasa. They discuss what it was like to market one of the most iconic brands in the world at a time when digital technologies were emerging and how data played a big role in defining their marketing agenda. Toni Clayton Hine – Xerox’s Marketing Agenda Toni worked at Xerox for five y...

On the sixth episode of this Attribution Acceleration round-up series, Lawrence Chan joins Sima Vasa. He talks about location intelligence and how persistent and accurate location data play important roles in market research and attribution. “When you have those types of signals basically dictating whether or not somebody went somewhere, without that persistent context of where someone came from o...

For the final episode of this Attribution Accelerator round-up series, Jane Clarke sits with Sima Vasa. They talk about the forum and the deeper focus on the topic of attribution. They also discuss the growth of granular measurement of data across media platforms. Jane Clarke – On CIMM and the Attribution Accelerator Jane is the CEO and Managing Director of the Coalition for Innovative Media...

Jeff Greenfield sits with Sima Vasa today for the sixth installment of this Attribution Accelerator round-up series. He shares how marketing mix models differ from multi-touch attribution, as well as how the latter helps marketers play in the modern space. Jeff Greenfield – C3 Metrics and Attribution Jeff is the COO and Co-Founder of C3 metrics. He says that attribution in the way C3 plays i...

Christian Bartens of Equifax and Datalicious touches base with Sima Vasa for this fourth episode of the Attribution Accelerator 2018 series. He talks about what Equifax and Datalicious offer to their customers. Together with Sima, he also shares a little more about the topic he tackled for the forum. Christian Bartens – Data-Driven Marketing (DDM) Christian’s company, Datalicious, has been a...

For the third episode of the Attribution Accelerator 2018 round-up series, Maggie Merklin joins Sima Vasa. She shares a bit about her talk and her company’s key to great relationships with their clients. She also discusses how TV and digital platforms drive success. Maggie Merklin – Analytics Partners and Choice Hotels Maggie is the Executive Vice President at Analytic Partners. They have be...

Abha Dawesar , Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment. “A lot of the consumer behaviors might be linked to the things that got them to the gate in the first place.” – Abha Dawesar Abha Daw...

For the first episode of Attribution Accelerator 2018 series, Thomas Bauer , Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry. “It’s never really the analytics that do the job but without the analytics, it’s a tough business for a senior marketing executive.” &#8...

Karyn Schoenbart , CEO of NPD Group, joins Sima Vasa today. They talk about the data, insights, leadership and how each of these are shaping up in the near future of NPD and the market research industry. “The best results in the future aren’t going to be from consumer surveys or POS retail scanners or receipts. It will be a combination of all of those.” – Karyn Schoenbart Karyn Schoenb...

On today’s episode, Nik Samoylov , founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” – Nik Samoylov Nik Samoylov – Choosing Market Research With the marketing and statistics course...

Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors. “It’s really striking a balance between staying very committed to what the overall mission is but also having that flexibility and to...

Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights, that part doesn’t change. But we have significant challenges, like the speed of business…  data proliferation.” – Barry Jennings Barry Jennin...

On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer – The Competitive Landscape for Lucid Everybody always talks about the landscape offered...

Ben Harden , partner and leader for Data and Analytics at CapTech Consulting sits with Sima Vasa today. They talk about the importance of data in bridging the gap between businesses and technology. They also discuss data governance and how agile frameworks are managed. Ben Harden – Full Service at CapTech CapTech Consulting is a national firm in the United States with nine offices across the...

On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou – Market Research and Video Games Betty’s passion for Research Through Gaming came about when she started working in the market research industry. She was take...