Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

We are excited to have Danielle Blugrind, a Senior Consumer Insights Manager at Roku, joining us today. In today’s episode, Danielle talks to us about her journey in the field of market research. She discusses the difference between the client and the supplier sides of the industry, company culture, creative solutions, pivoting, how traditional survey research compares with big data, and how thing...

We are honored to be part of the special video podcast series for IEX, which is part of the Data Gurus platform. We are focusing on something a little different today, related to trends in the market research or analytics space. We have Anthony Franklin, the CEO of Infotools, joining us from New Zealand to talk about data visualization, data processing, and his experience. Ant’s story Ant has a de...

We’re excited to welcome Michael McCrary, the CEO, and Founder of PureSpectrum, as our guest for the podcast. Michael helps to solve business, economic, and even social issues with the valuable data and insights that he provides for companies and organizations. He is joining us today to talk about his choice to take the risk of becoming an entrepreneur, rather than remaining a wantrepreneur. Micha...

Ravi Parmeswar is a VP at Johnson & Johnson. He’s in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods). “The Chinese proverb ‘May you live in interesting times.’ we certainly are.” – Ravi Parmeswar The Changing Face of Analytics Ravi’s responsibilities take global strategic insights and an...

We are delighted today to welcome Christa Chaffinch, the Qualitative Research Manager at Comcast Business, as our guest. Christa is joining us today to talk about quantitative research Christa’s bio Christa has a background in psychology, sociology, and new product development. She has a master’s degree in creative writing, as well as an MBA. About ten years ago, she started her career in market r...

We’re delighted to have Mike Berland, the CEO, and founder of Decode_M, joining us on the show today. Mike is with us today to talk about data collection, analytics, and momentum. About Mike We currently live in a world that runs on data, and Mike holds the belief that everything is knowable, as long as you know where to look. Mike is the former chair of the Gotham Chapter of the New York City You...

Today, we’re excited to be interviewing Vivek Bhaskaran, who is the founder and CEO of QuestionPro. He’s here today to share his experience bootstrapping QuestionPro. About Vivek Vivek grew up in India. After completing his primary education there, he left the country and moved to Russia, where he lived from 1995 to 1997. When he left Russia, he moved to the United States, and there, he obta...

We’re delighted to have Tony Bevilacqua joining us today! Tony is the CEO and Founder of Cognitive3D, which is based in Vancouver, Canada. About the previous company that Tony founded Cognitive3D is the second company that Tony has founded. His previous company was focused on revenue optimization, and it had a very heavy analytics back-end, so they made a lot of decisions which were based on colle...

Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment and not for the moment.” – Ben Smithee Ben Smithee – The Smithee Group’s Pedigree His full-...

We’re very happy to welcome AJ Keirans, the Vice-President of Business Development at Disqo, as our guest for today! AJ started at Disqo three months ago. Joining them was a logical decision for him because of where he is currently at in his career, and he is very proud of the unique and special work that they are doing. Why Disqo is different The business and events industry is changing and there...

Today, we’re excited to have Adam Breslawsky joining us! Adam is Managing Partner, and he’s also a member of Oberon’s management committee at Oberon Securities, which is a middle-market investment banking firm. Adam is an investment banker by trade. He grew up and gained his early experience in product groups like mergers and acquisitions, and underwriting high-yield bonds, at large investment ban...

We’re very happy to have Adam Jolley joining us today. Very soon, Adam will be starting with Survey Monkey, which will be a huge and exciting change for him. Adam’s career path up to now has been an interesting one. He started in sales, for a small EMI market research company that had only six employees. After ten years in sales with EMI, he went into leadership and became the president of the com...

Today, Jacqueline Rosales, the Chief Operating Officer of SoapboxSample, joins Sima to talk about market research, entrepreneurship, COVID-19 research, and cannabis. Jacqueline heads up multiple research divisions at the ISA Group, including SoapboxSample and icanmakeitbetter.     SoapboxSample recently celebrated eight years. About three or four years ago, they made a strategic decision to acquir...

Dan Foreman joins Sima for today’s episode, to talk about his journey, as an entrepreneur, into market research. He is currently involved with the Zappy Store, Course 5i, Borderless Access, Dalia, Bakamo Social, Veylinx, MindProber, and Haystack.   Dan consciously chose to join the market research industry when he was midway through university. He was doing a degree in psychology at the time, and...

David Dixon and Pete Cain join Sima in today’s episode to discuss marketing analytics and econometric modeling.   David Dixon is the Managing Partner of Marketscience. Before launching Truesight (now named Marketscience ), David was global CEO and managing partner of Ninah Consulting. Pete Cain is the Executive Partner of Marketscience. Prior to the Marketscience merger with Truesight, Peter was t...

Sima sits down with Melanie Courtright, CEO of Insights Association, to discuss the rapidly changing scene and the diligent work that Melanie’s team is doing in providing additional resources and perspectives on how to deal with the fallout of the Corona Virus and its impact to the industry. Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as E...

Andrew Moffatt, Chief Strategy Officer and Partner of OpinionRoute joins Sima today in discussing technology products that help address some of the market research problems that are prevalent today. The market leader in Insights Process Management, OpinionRoute is focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, their “made for...

On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC , to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result. Listen in to hear more about this swiftly-changing scenario! Lucid, LLC, unites buyers and sellers of survey samples in over 90 countries – bridging the divide between global questions...

Sima is joined today by Steve Wagner, a Senior Marketing Manager, to chat about email hygiene and enhancing data lists. Steve Wagner leads the strategic marketing function for Webbula.  He has over 15 years of experience in demand generation, digital marketing, and account-based marketing programs.  He’s previously led these efforts across several organizations, including Sales Performance I...

Sima brings you a special episode regarding the current Corona Virus outbreak and addresses questions she’s been receiving on a wide range of topics. She hopes you will find this information helpful! Additionally, Sima would like to extend her sincerest gratitude to all of the healthcare workers and their families out there who are putting their lives on the line for all of us to help our friends...

Sima has a special treat for you today, and that’s a conversation from the archives with Eileen Campbell, Co-Founder and Executive Chair for The Reid Campbell Group. She and Sima discuss the insights industry, how her company brings authenticity to chat, and her hopes for the future of the insights. An Exciting Startup The Reid Campbell Group is a holding company. It owns two companies: Rival Tech...

Dr. Emmanuel Probst joins Sima in this thought-provoking episode of Data Gurus. Although the subject of today’s show is about marketing, it’s even more so about life and looking at consumers from an elemental level: looking at their needs, their perspectives, and what motivates them. It’s about pushing brands to think about these considerations first, over short-term metrics. This ultimately conne...

On today’s episode, Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Vedant Misra , an engineer who is managing the reasoning algorithm team at OpenAI, join Sima to deliberate on AI, looking at its evolution, breaking down some of the terminology, delving into the conceptual themes around AI and how it might impact or help improve data quality.   OpenAI is a re...

In this continuation of a special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. This episode, Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Bill Reinstein, who is CEO and CTO of MedData Group. Bill is a seasoned entrepreneur with over 20 years of expertis...

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Today, Sima sits down with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Anders Ekman, President of V12. Combining Data and Technology to Deliver Marketing Outcomes V12 is a company that combines data and tech...