Data Dialogues Podcast

Let's talk about the up and coming generation: Gen Z! We cover 5 key characteristics that make them unique.  So, if you're marketing to Gen Z in 2025, this is a must- listen to episode!

It’s hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that?  But just because the data is there, doesn’t mean you should use it.  We are joined to explore how PGM transforms data into actionable insights. Learn more about the complexities of massive data, and how marketers can find their sweet spot to enhance t...

Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too?   In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be prote...

What can data tell us about the unparalleled success of Taylor Swift as a brand? We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fans (aka Swifties). Join us for a data-driven look into Taylor Swift!

Want to try CTV advertising this year but don't know where to start? In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your brand ready for CTV success on this valuable channel

Consumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting. In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channe...

Have you ever thought of AI as your marketing partner-in-crime? Cause it can be! Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excels at data processing and trend analysis, your human touch is what brings unique value to the table. AI can sometimes produce "duds," pulling from questionable sour...

AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI. Brandon shares invaluable insights on how AI can help you streamline workflows, enhance productivity, and gain a competitive edge – with some pretty fantastic real-world exampl...

Market research positions your brand as a thought leader on important topics in your industry. Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery. Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers. About Todd Lebo, CEO of...

Authentic marketing starts with solid research. In this episode, we're joined by Todd Lebo , CEO of Ascend2 , to discuss how market research can benefit your marketing and sales teams. Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action About Todd Lebo, CEO of Ascend2   As CEO, Todd Lebo oversees the big-picture strategy...

Is dirty data keeping you up at night?   Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good.   Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – yo...

Is your data a goldmine....or a dumpster fire? Dirty data has costly consequences.   But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions. Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples a...

When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both?  Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data.  In this episode, we’re...

The future is uncertain for TikTok. With TikTok facing a potential ban in the US, marketers need to be ready to pivot.  In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your market...

Uh oh! Are you being misled by these common data myths? In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.

Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU. In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers. 

Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways.  The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data.  And in marketing,...