Dark Mode with John Coyle

Today we're talking about launching a new business or offer. We're going to cover what we believe to be the 7 laws of launch. These are must follow if you want to have a successful launch. Don't forget to rate & review — Thanks for watching! Watch this episode now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking to the CEO and founder of 365 Holdings, Kelcey Lehrich. Kelcey has built up a portfolio of 7+ ecommerce companies all of which have healthy cash flow and run profitably. We'll get into what ecommerce operators should be focusing on in 2023. We'll also get into how to choose the right business to buy and how to start and run a holding company. Don't forget to rate & review — Th...

Today we are going to break down our own YouTube Thumbnails. We're going through our 15 highest viewed YouTube videos of all time and talking about why they hit. We're specifically focusing in on the Thumbnails and talking about what is good, bad and ugly. John is going to try to guess which videos/thumbnails have the highest click-through-rate of all time. Don't forget to rate & review — Thanks f...

Today Marvin Attiq, Founder of Bottle Haus AKA our favorite guy during the pandemic, joins us on the show to tell us about the booming success of his online liquor store. Don't forget to Rate & Review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking to Sarah Levinger, Co-Founder of HG Performance Creative about how some simple quick changes in your advertising can drive large bumps in conversions and sales. Sarah takes us through how she uses psychology based ads to help customers find and ultimately buy from your brand. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube >> Learn more about...

Maddy Sukoru, Founder of Groupshop joins us to discuss his incredible breakthroughs in word-of-mouth marketing. For those of you who are interested in building a strong community around your brand— this episode's for you! Thank for listening! Don't forget to rate & review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we talk about twitter as an ad platform; how to do ninja level targeting; the best way to setup your creative testing; Black Friday Cyber Monday; The best strategy to use affiliates for ecommerce. Don't forget to rate & review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices

John and Casey are live on the busiest day of the ecommerce year to talk about what is working this year, the overall trends they see, and the best some of the best and worst marketing brands are using during their big sale. Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Today the guys from The Perfect Jean swing by to tell us their story. It's a fun discussion with some valuable lessons along the way. Stay tuned and enjoy this episode of Modern Commerce! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square. If you enjoyed this episode, please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products. This one jam-packed full of useful tactics you can implement today and get better conversion rates tomorrow. If you enjoyed this episode please rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone...

This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall strategies, and practical tactics that some of the fastest growing and highest profit ecom brands are using in 2023. Don't forget to rate & review! Wat...

The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program. Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode! Don't forget to rate & review — Thanks! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared during this episode. These links allow for read-only access alone. Please duplicate these to create versions for your own use... Chart - How much budge...

Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review!  Visit Blushing Brunette Boutique >> Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan! Watch this episode on YouTube now >> Learn more a...

Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review!  Visit Range Leather: rangeleather.com Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan! Watch this episode on...

Nick Shackelford swings by to discuss how to recession proof your brand! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand! If you enjoyed this video please remember rate & review! Visit Kizik Shoes: https://www.kizikshoes.com/ Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Trace from Supply joins the guys for our next edition of our "How to Build a Brand" series. If you enjoyed this video please remember to rate & review. Visit Supply: https://supply.co/ Follow Trace on Twitter: @BubbaDoesEcom Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Padron is back! And he brought our favorite game with him... Buckle up & get ready for the third volume of The Price is Right: Ecommerce Edition! If you enjoyed this video please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode Joel Padron joins us to discuss the rise of CrossNet— the hybrid sports ecomm phenomenon, and his recent move from being the Marketing Director there to the Head of Paid at Homestead. If you enjoyed this video please remember to rate & review! Watch this epsiode on YouTube now >> Check out Joel's agency at: https://homesteadstudio.co/ Learn more about your ad choices. Visit mega...

These two college dropouts went from making YouTube videos to Growing Patrick Adair Designs into an 8-figure e-commerce brand. Today we're interviewing Lewis Fausett of Patrick Adair Designs. His story is incredibly unique in the world of e-commerce. Not to mention there are several gems for anyone trying to scale a jewelry brand. Watch this episode on YouTube now >> Learn more about your ad choic...

We chatted with a couple of the guys who put Purple Mattress on the map! This is their story in their own words and how they view marketing in today's DTC climate. If you enjoyed this epsiode please remember to rate & review!  Watch this episode on YouTube now >> Check out Chris & Dan's agency at: https://www.stoicyeti.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers! Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate & Review! Watch this episode now on YouTube >>  Check out Jones Road Beauty at: https://jonesroadbeauty.com/ Learn more about your ad choices. Visit megap...