D2C Diaries

Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care,  he’s engineered a masterclass in sustainable DTC growth. In this episode, we unpack the wild journey from managing Pringles at P&G to building SURI, the electric toothbrush brand doing £24M+ in just over two years. Mark shares how a list of life goals, a chance meeting on a speedboat, and a bet on sustainabilit...

TikTok Shop is the most powerful growth levers in DTC right now. In this episode, Olly and Loukas sit down with Liam Dean, Co-Founder of For You Advertising (the UK’s top TikTok agency who spent £20M on ads in 2024 alone), to unpack the full strategy behind what’s actually working on TikTok Shop right now. They break down how UK brands are driving millions in GMV through affiliate creators, storyt...

D2C Diaries is proudly sponsored by Foreplay. Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business. Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ -----------------------------------------------------------------------------------------------------------------...

On 25th March 2025, a new era of DTC marketing began... In this game-changing episode of D2C Diaries, we dive into how AI and organic-first creative strategies are unlocking ridiculous growth for brands—like helping one client hit a record-breaking £200K day from a single batch of ads. Want the exact AI prompts used to build those creatives? 👉 Comment PROMPT on the YouTube episode, subscribe, and...

🚀 YOUTUBE GIVEAWAY ALERT 🚀 Head to Youtube and subscribe to our channel.  Comment “swipe file” on the video to get exclusive access to: ✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him. ✅ Soar & Hambi’s Best Performers: Our top-winning ads from the past few months. Don’t miss out, drop “swipe file” in the comments and we’ll send it your way! ---------...

When marketing doesn’t let you have a day off… Even on holiday, we’re back with a new episode, this time, with a spatula as a mic. In this episode, we dive into how TikTok-style creatives are driving serious results on Meta and how brands can repurpose them for better performance. We cover: 1️⃣ Why TikTok Shop-style ads are dominating and how to leverage them 2️⃣ How to fuse high-production (HP) c...

D2C Diaries is proudly sponsored by Motion. If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt  Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team.  The best-performing ads don’t feel like ads, they feel like stor...

D2C Diaries is proudly sponsored by Motion. If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt  Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team.  Most DTC brands launch with a product and hope people care. Club...

D2C Diaries is proudly sponsored by Motion. If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt  Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team.  Most DTC founders obsess over paid ads, but what if PR is the mi...

D2C Diaries is proudly sponsored by Motion. If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account at http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team.  What will winning ecom brands look like in 2025? In this episode, we...

In this episode of the D2C Diaries, Matt Holland, Managing Director of Holland’s Country Clothing, shares the story of how the 50-year-old family-run retailer successfully adapted to the world of DTC and e-commerce.  With over four decades of experience, Matt provides insights into navigating the shifting retail landscape, the importance of technology adoption, and how a family legacy can thrive i...

In this episode of The D2C Diaries, we sit down with Jack, co-founder of D.Louise, a UK founder led jewellery brand.  Jack shares the inspiring journey behind D.Louise, from its humble beginnings to becoming an 8-figure powerhouse driven by a relentless focus on founder-led content and storytelling. We dive into: 1. The role of founder-led content in driving organic and paid growth and the early i...

In this episode, we dive into how we're leveraging Reddit to create authentic, high-performing ads that truly resonate with audiences.  From mining Reddit threads for real customer insights to crafting ad scripts that speak directly to consumer pain points, we're breaking down the exact strategies we use to turn raw, unfiltered data into creative gold. We explore: 1️⃣ Why Reddit is an un...

In this episode of The D2C Diaries, we’re joined by Danil Saliukov, CEO and co-founder of Incense, the leading UGC creator platform. Danil takes us behind the scenes of the UGC revolution, sharing insider insights on TikTok Shop, the future of AI in content creation, and what it takes to craft winning creator strategies. We dive into: 1️⃣ Why the term "UGC" is overused and how it’s evolv...

In this episode of The D2C Diaries, we’re joined by Dan Temm, COO of Puresport, to uncover how they’ve built one of the most authentic and powerful fitness communities in the UK - and turned it into a growth engine for their DTC brand. What started as a simple lunchtime run with 4 friends has evolved into flagship run clubs in London, Manchester, and Glasgow, with 100+ community leaders and thousa...

What does it really take to leave a corporate career behind and build a thriving DTC brand with no experience?  In this episode, we sit down with Arjun Sofat, founder of Free Soul, to dive into his incredible journey. From learning e-commerce on YouTube to managing his own ad accounts and taking bold bets on TikTok Shop, Arjun shares the highs, lows, and lessons of building a brand that’s reshapin...

In this episode, we break down our step-by-step process for crafting high-performing ad creatives that drove a brand to 400% growth! From identifying where your creative sits in the funnel to leveraging proven frameworks and ideating game-changing concepts, we’re sharing the blueprint for ad success. Here’s what we cover: 1. Funnel Stages: Tailoring creative to each stage. 2. Persona & Angles:...

In this episode of D2C Diaries, Loukas and Olly dive deep into the exact research blueprint that drives our high-performing ad campaigns. If you want to unlock better creative performance and make the most of your existing assets, this is a must-watch. Episode Focus: Our Exact Research Blueprint for Crafting Winning Ads Here’s what we cover: 1. Turning Reddit threads and social listening into acti...

Matt Kelly, founder of Spacegoods, joins Loukas and Olly for an unfiltered conversation about the “Valley of Death” journey from £10M to £100M. From retail strategies to the challenges of working with VCs, this episode is packed with actionable insights for scaling brands with intention. Episode Focus: The £10M to £100M Journey: Scaling D2C Brands We cover: Retail Strategies: Insights into leverag...

Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes. Episode Focus: Using founder story content to drive brand growth They cover: ➡️ Importance of founders as t...

The founders of Soar Group reveal their exact strategy behind hiring a team of A- players to help you to scale your D2C brand to 7-figures🤯 Download our incredible 100+ resource Black Friday packages below Download our Black Friday Performance Care Package for FREE ➡️  https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️  https://www.hambimed...

Download our incredible 100+ resource Black Friday packages below.. Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guide Another solo episode with Olly and Loukas talking all things creative. They cover: - Tak...

Download our incredible 100+ resource Black Friday packages below.. Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guide This is the Black Friday / Cyber Monday episode you've been waiting for. In this ja...

In episode 6, we sit down with Oliver Kenyon , also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency. In this episode, we discuss: -The power of AI in optimising landing pages and conversion rates...

In this episode, we discuss: - How out_on_a_lim went from 65 followers to over 2 million in less than 2 weeks - Tiktok Shop strategy that's making $55k a day - Steven Barlett and his ASA ban across Huel and Zoe - How to optimise your performance creative by isolating soft metrics Kind Penguin Video: https://vm.tiktok.com/ZGecVMvhT/ Watch on Youtube: https://www.youtube.com/@d2cdiaries Welcome...