Brian Nichols

CX without the BS

Business EN ↓ 41 episodes

Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leaders...

Author

Brian Nichols

Category

Business

Podcast website

cswithoutthebs.fireside.fm

Latest episode

Jul 1, 2026

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Episodes

5 Warning Signs Your Support Is Failing 16.07.2025

Is your customer support system quietly driving people away? You might think things are fine, but if your repeat customers are disappearing, your team is burning out, or your reviews are getting passive-aggressive... you’ve got a problem. And the kicker? Most businesses have no idea it's happening. In this episode of CX Without the BS, we're diving into five sneaky red flags that show your support...

Is AI Hurting Customer Experience? 08.07.2025

Is your AI assistant quietly burning out your team while pretending to be helpful? Everyone's hyped about AI in customer service - vendors say it's the future, the secret to cost savings, efficiency, and happier customers. But what if that promise is more illusion than innovation? In this episode of CX Without the BS, we tear the lid off the feel-good AI fairytales and dig into a real-world study...

10 Discovery Questions EVERY Tech Advisor Needs 01.07.2025

* What if one question could expose everything wrong with your customer experience? * Most businesses think their phone systems are “fine” – until you start asking the right questions. In this episode of CX Without the BS, we rip off the band-aid and walk through 10 brutally direct questions that reveal how your phone system is actually performing. You’ll walk away with a cheat code to uncover hid...

5 Mistakes SMBs Make When Choosing UCaaS (and How to Avoid Them) 24.06.2025

Are You Making These 5 Mistakes When Choosing Your UC Provider? In today's episode of CX Without the BS, we're diving into one of the most critical decisions SMBs make – choosing the right UCaaS provider. This choice can make or break your business, but so many small and mid-sized businesses end up in costly, regret-filled contracts because they overlooked these simple, yet critical factors. Wheth...

Is Your CX Provider Lying to You? 02.12.2024

Are you tired of the BS in customer experience technology? What if there was someone who could cut through the noise and tell you exactly what's wrong with today's CX industry - especially when it comes to serving small and medium-sized businesses? Meet Daniel Vaughan, a refreshingly honest voice who's challenging the status quo and exposing the truth about what really matters in customer experien...

How to Fix BAD Customer Service | Why Your Company Story Matters to Customers 09.08.2024

Are you struggling to connect with your customers on a deeper level? Do you want to transform your company's story into a powerful tool that drives engagement and loyalty? In this episode of CX without the BS, Brian Nichols and Tom Milligan sit down with Andrea Sampson, a storytelling expert from Talk Boutique, to uncover the secrets of crafting compelling narratives that resonate with both employ...

Customer Service Secrets | Turning DISASTERS into Opportunities 02.08.2024

Have you ever wondered how a potentially disastrous customer experience can turn into a brand loyalty-building opportunity? In this episode of CX Without the BS, we dive into a real-life travel nightmare that unexpectedly strengthened one customer's allegiance to a major airline. What could have been a PR disaster instead became a masterclass in customer service recovery. Join hosts Brian Nichols...

Top 3 AI Myths in Contact Centers: BUSTED 26.07.2024

Is AI revolutionizing the contact center industry, or is it just another overhyped buzzword? In this episode of CX Without the BS, hosts Brian Nichols and Tom Milligan dive deep into the world of customer experience with Fred Stacey, CEO of Cloud Tech Gurus. Fred's journey from phone agent to industry leader provides a unique perspective on the evolving landscape of CX technology. But what's reall...

Can Small Businesses Really Use AI? | 5 Ways AI Can Help Your Small Business TODAY 19.07.2024

Is AI the ultimate game-changer for CX, or are we on the brink of a technological apocalypse? In this episode of CX Without the BS, Brian and Tom sit down with Jason Lowe, the original JLo and AI guru, to unpack the jaw-dropping potential and terrifying risks of artificial intelligence in customer experience. From accidental discoveries to potential doomsday scenarios, this conversation will leave...

What are the BEST AI Tools for Customer Support? 12.07.2024

Are you tired of the AI hype in the contact center industry? Want to know what's really behind the buzzwords and how to leverage AI effectively for your business? In this week's episode of CX Without the BS, hosts Brian Nichols and Tom Milligan sit down with Aarde Cosseboom, co-founder of Clarity CX and creator of Palomar.com. Aarde pulls back the curtain on the reality of AI in customer experienc...

Fix Your Customer Service Like We Fixed Our Health 28.06.2024

Are you struggling with weight loss and looking for inspiration? Have you ever wondered how successful weight loss journeys can relate to customer experience in business? In this captivating episode of CX without the BS, hosts Brian Nichols and Tom Milligan share their personal weight loss stories and draw surprising parallels to the world of customer experience. Brian and Tom open up about their...

The Biggest Problems in Customer Service (and How to FIX Them!) 21.06.2024

Are you ready to uncover the untold stories and groundbreaking innovations in the customer experience (CX) industry? In this episode of "CX Without the BS," hosts Tom Milligan and Brian Nichols sit down with the legendary Jon Heaps, often referred to as the "godfather of the channel." This conversation dives deep into the evolution of CX, from the early days of cloud technology to the revolutionar...

How to Make Customers LOVE Your Call Center 14.06.2024

Are you tired of the endless marketing fluff and empty promises in the CX industry? Join us for a no-nonsense conversation on " CX Without the BS " as we dive deep into the real issues and solutions in the contact center world. In this episode, Brian Nichols and Tom Milligan sit down with Charlie Newark-French, CEO of SharpenCX, to cut through the noise and get to the heart of what truly matters i...

The Biggest MYTHS About Customer Service | CX Industry Secrets 07.06.2024

Are you ready to uncover the biggest myths and transformations in the Customer Experience (CX) industry? In this episode of "CX Without the BS," we dive deep into the evolution of CX over the past decade, the impact of the pandemic, and the future of AI in customer service. Join hosts Brian Nichols and Tom Milligan as they sit down with Andy Bird, VP of CX at Avant, to discuss the real changes and...

Why Customers Leave (How to Make Them Stay!) 31.05.2024

Are you tired of the same old customer experience strategies that just don't work? In this episode of "CX Without the BS," we dive deep into the world of customer experience with Pam, a seasoned expert who’s here to shake things up. If you’ve ever wondered why your CX initiatives aren’t delivering the results you hoped for, this conversation is a must-watch. Pam brings a fresh perspective that cha...

The CX Dilemma: To AI or Not to AI 23.05.2024

Are you tired of the BS in the CX industry? Join Tom Milligan and Brian Nichols as they cut through the noise and get real with industry experts on CX without the BS. In this inaugural episode, they sit down with Michael Del Signore, a 30-year veteran of the CX world who's worked with big names like JP Morgan Chase, MoneyGram International, and Bank of America. But what makes Michael stand out in...

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