CX Nexus Podcast

Please listen to Episode 012 to hear the beginning of this conversation.  Blake Etheridge starts this part of the discussion how community creates a 360 customer view. If you work the community correctly, super users will start to curate and help support customers for the enterprise. Learn how Blake customized community reward benefits to understand what made super users motivated. Why did Blake f...

Please listen to Episode 013 to hear the continuation of this  How Blake Etheridge worked TI's internal organization to create a large referral engine to find top users and new users for community.   Creating events for employees started driving internal energy and interest.  Success is like a virus. Why planning strategic face-to-face meetings with your key members are important?  Vested Interest...

In starting a new community, Chris was thinking about what are some of the tactics to drive to a Super User Program. He used the power of his community to help understand what others are doing and how they built a super user program. We touched up the steps you need to take to build one for your Community.  To listen to Blake Ethridge's presentation on Super User Program click here . Define your p...

Discuss the three types of offline type events for communities Walk through what a fellow colleague Blake Etheridge did at TI Discuss integrating community managers with event and marketing staff to see how you can leverage each other. Why should you get your customers to believe in community What are community members looking for.  

How to started an offline events with your community Types of offline events Trade Shows Ad hoc events User Groups Discuss when in the evolution cycle of a community should an offline community start Reminding community managers that offline events need to follow the purpose of your community

Today's beer Chris had Paulaner Hefe Weisen https://www.paulaner.com/us/our-products/hefe-weizen/ Michael had Lakewood Lager Vienna Style  https://lakewoodbrewing.com/year-round/ Happy #CMAD Hear how we spent our holiday season.  Some traveled, while others ate What is self-care and listen to our perspectives Learn how we manage our stress Chris seeks others to help him broaden his roadmap view to...

This episode's beer was from Golden Opportunity from Peticolas Brewery   What is an open source community How did beagleboard.org start How important was "guerilla marketing" for the site's release  What made the beagleboard so successful? The one thing you should ask yourself when you are asked to start an open source community

This episode starts with how a community manager can kick start content using one's subject matter experts.  We discuss: The idea of " tribal knowledge" How to get employees excited to generate original content How original knowledge articles can drive content and interaction We then go into a Case Study of how we built a social brand in the German Market with "Elektrohelden" . How one's company b...

Chris Detzel spends some time asking Michael Sandoval how  Case Study on to drive new content when kickstarting a new B2B community. Develop industry leading content (wiki content) Sales support answers  SEO trends to drive new insights How we used new content to drive traffic to the eCommerce sites How using personal customer stories on the community helped drive excitement internally.

More like show questions answered: What is a community manager?  Is it more than what the word states? How does an online community help a customer through the online experience?  How can an online community lead a customer through the purchase cycle?   What is a community manager's career path? Lastly, Chris then gives me, Michael Sandoval, some Chris pep talk career advise.  It's good for everyo...

As mentioned, you may always DM or connect with us on LinkedIn.  The details are in the About Us Page. Highlight discussions from this week's episode: Where does one go to find help with a problems arises in your community The importance of finding mentor(s) in the community management space Why you should build your professional network of community managers. The importance of learning from your...

In this episode, Michael Sandoval continues his discussion with Chris Detzel as he talks about launching his new community at Imperva. Through the discussion, they unravel community adoption goes far deeper than your key community advocates. Moreover, as community managers, one quickly discovers that one may have to solve more business problems than originally perceived. How does one start? Listen...

Sponsored, by no one, yet, but we are open to sponsors. Beer Sponsors would be amazing! 🍺🍻🍻🍻🍻🍻🍻 For our first episode, we will start with Chris Detzel who will talk through his work so far in getting Imperva's new customer community through launch.   We will also talk about the importance of customer engagement and its automation A mini case study on how Chris and I solved our customer enga...