Cut To The Chase

When you ask a buyer what they think your listing is worth and you have to pass that on to the vendor their reaction is not always positive! This can be tricky especially because buyers are rarely truthful, they often lowball their feedback as it's in their best interests. We recommend using the most recent comparables available, this is where you'll find the most accurate reflection of what a pro...

Let's talk about standing out from the crowd with your marketing. We know there are thousands of listings out there so just using the same old headlines and the same old bullet points is not going to get your property noticed. We give you some examples of where to find the unique selling points of a property, some headline ideas, and even a pretty sneaky copywriting tip!

It's episode 56 and we're talking about developing a strategy for this last sprint to the end of the year. Navigating the silly season can be difficult with all the parties and events but you don't want to let them be a distraction or derail your focus and energy with hangovers! Have a plan, pick and choose which events you are going to drink at or make sure you arrive early and leave early, be co...

This week we're talking about how you present yourself to the world, most of us work for an agency with particular brand standards (which are important) but sometimes you've got to think outside of the box and don't take yourself too seriously! Have fun and present yourself as a person before a real estate agent, most potential vendors aren't looking for the most serious agent in the office and th...

What do you do after you sell a property? Flyers, Just Sold DLEs, door knock? Let’s talk about how you can create valuable conversations with potential vendors, buyers and a possible listing opportunity. Utilise all those buyers details you gather into your database through inquiries, viewings, and open homes and when you sell a listing you touch base with them, to let them know what it sold for....

This week we're talking about fatigue, whether it's buyers, vendors or just deal fatigue we're all feeling it in this tougher market. The negativity that comes from when offers fall over can have a detrimental effect on vendors and even on us as agents, so how can we combat those feelings? Check out the episode to find out.

Let's talk about the importance of personal branding. In the busy real estate space you need to be a specialist and not a generalist, express what makes you unique, whether it's your previous career or experience, or perhaps it's your hobbies and passions. Even under the umbrella of the agency that you work for, how do you differentiate yourself from the other agencies or even just from the agents...

In this episode we share ideas on how to give the ultimate experience to your vendors. When you sign the listing with a vendor you know you're going to have a big impact in their lives throughout the process, but how do you also give them a high-end experience with the very best customer service? Options include direct contact, messages, informative videos and more.

It is Episode 50 and let us discuss how to get buyers engaged and out of the shadows in this current market. They're waiting, watching intently, and paying attention to what is happening around them. So, when the buyers fob you off what do you do? Check out Diego and Aaron engaging in some role-playing... buyer/agent role-play of course! Make sure you listen for some inside information and some gr...

Let's cut to the chase this week... we're talking about hidden transactions. What are those motivations involved for a vendor to be selling or for a buyer to be purchasing? Do they need to be in a specific school area, do they need a bigger house? Ask the right questions... do they want to sell or do they NEED to sell? Those hidden transactions have become increasingly important in this market so...

It's Episode 48 and we're talking about the concept of approaching vendors as though they were family members, what would you suggest and how would you treat them? Remind yourself that it is a privilege to be in our position, be genuine and give honest advice, just as you would to your own Mum & Dad.

It's Episode 47 and let's talk Open Homes. There are some agents no longer doing them but for those that are they're pretty run of the mill... so what can we do to make them different and to stand out from everyone else? Check out the podcast to hear our ideas and get in touch if you have any you'd love to share.

It's Episode 46 and let's talk about the little extras you can do when marketing a property and how you get your vendors to have "skin in the game". This is when we look at getting them involved in the process of marketing and selling their property. They've probably already paid for traditional marketing such as TradeMe etc, but there are some other things they can do that don't cost anything. Th...

Offers are proving hard to come by in this market so when you do get one it's good news but it's important how you present them. Even if the offer doesn't meet the vendor's expectations remember not to get defensive, have comparables ready and back yourself up with facts. All offers are good offers, present them correctly and work from there.

In Episode 44 we're talking about words, they've got to have meaning and they've got to cut to the chase, literally. When you start to listen more you become aware of how many words are out there and what really has meaning. Vendors are worried about the market and being clear and straight to the point can help ease their fears. The same goes for Buyers, asking the right questions can have a big i...

In Episode 43 we are talking about helping good people understand when good offers present themselves and actually how good they are. Our job is to get the very best result for our vendors but they need to understand what a good offer is so they can move on with their lives. Present them with the facts! Show them other properties and what price they're selling at so they truly understand the curre...

When time is money how do you make sure you're not wasting a moment of it? In Episode 42 we're talking about different time-saving hacks to make sure you're making the most of every day including meeting schedules and utilising templates, plus Diego shares a new quick, and easy way to get video testimonials for your business. We also have a GIVEAWAY in this episode so make sure you listen right to...

It's Episode 41 and we're discussing something incredibly simple but essential in our everyday lives, the importance of good manners, and the bonus that they cost us nothing. Ensure you treat everyone with respect and always try to be polite, you never know who your next client or vendor is. Sometimes we can forget as we get busy and tired but words such as 'thank you' truly matter, and although '...

Cut To The Chase – Episode 40 – You've Got To Let Go To Make More! In this episode we're talking about something I heard at AREC recently which is the saying, "you've got to let go to make more". So what does that mean? People ask why Team Diego is successful and a big part of the reason is delegation. It can be a challenge to let go and there may be bumps along the way (maybe even some mistakes)...

In this week's episode of Cut To The Chase we're talking about how to respond when someone asks, is this a good time to buy or sell? Maybe now is a horrible time or maybe it isn't! The probability is the market will continue to drop for the foreseeable future, but it is a beautiful time to buy if you find the perfect house. Aaron talks about one of the big rookie mistakes he sees is when someone t...

If someone offers you something for free they're probably taking your information and selling it to someone else. In 2022 you got a change it up. So stop doing stuff for free. How much real estate marketing do you see from agents offering a free appraisal, valuation, or property marketing? Stop doing stuff for free. Just because everyone else is doing it doesn't mean you should. Maybe you offering...

In this episode we're looking at the current climate and how there are markets within markets. Vendors and buyers are responding to what they're seeing in the media with median prices and sales but that is not always a true representation of what is actually happening in the market. It is important that you're not talking in general terms, be specific to what is happening in your area and use that...

In this week's episode, we're talking about bridging the gap between buyers and sellers and the changeover calculator. It doesn't matter what the market is doing there is always a gap between vendors and buyers, in 2021 it was the buyers that had to bridge the gap, making our job a little easier when it came to negotiations. In 2022 there is still a gap but now it's the vendors that have got to br...

In today’s episode, we are talking about the three most common captions that vendors say when they are selling their homes and how to respond. These being “I don't need to sell, we are not giving it away, or we are not in a hurry. It’s important to note that as agents we want to get the best result possible for our vendors, but you are not obligated to sell at an offer you are not happy with. Howe...

Don’t’ sit back and wait for your phone to ring, call your previous buyers. This will create an opportunity to discuss their property needs, never assuming they aren’t ready for their next home. They might be looking for that house with an extra bedroom or an ensuite and your phone call could be the decider for them to go to market. Don’t just wait for the business, make the calls, ask the questio...