Customer Growth Sessions

In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media. David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting. David explores why businesses should use TikTok, the advantages for B2B sectors, and practical tips for creating engaging TikTok conten...

In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare. Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins. He also delves into his personal growth story of founding multiple businesses...

Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement. He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential customers, and how founders should think about hi...

In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads. He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and integrating other advertising methods to maximize...

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects....

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases. In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand. Discover the art of engaging journalists, creat...

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand. Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the s...

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We...

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigati...

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets. Learn more about Edition Studios and connect w...

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx.   Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses.   He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system.   Learn mor...

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on Linkedin For more information follow EQL  and visi...

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to am...

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Lea...

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promo...

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey. Discover the pivotal moment that propelled he...

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/ . For more insights, visit Marketbite  or contact her via ema...

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch with Tonic to learn more, or by contacting Lauren dir...

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that...

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations acro...

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importan...

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard , as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the cre...

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln . Enjoyed...

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry.  Explore how Bill's journey in the industry has led to success and innovation in the field.  Looking to get in touch with Bill? L...

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results....