Advertising Research Foundation

CultureConnect

Society EN ↓ 53 episodes

This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.

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Author

Advertising Research Foundation

Episodes

CULTURECONNECT: THE GREAT RESIGNATION 05.04.2022 35:22

The ARF Cultural Effectiveness Council Co-Chair’s Janelle James led an examination of the media, marketing, and research industry’s effort to face capacity issues due to record departures, and how many Diversity, Equity, and Inclusion strategies (DEI) are likely to shift as a result. This dynamic discussion ultimately highlighted the industry’s opportunity to implement inclusive hiring practices b...

CULTURECONNECT: HOW BRANDS CAN LEVERAGE THE CULTURAL RELEVANCE OF MUSIC VIDEOS WITH VEVO 11.02.2022 34:55

If you’ve watched music videos from artists like the Weeknd, Shakira, Justin Bieber or Olivia Rodrigo, chances are you watched it on Vevo, the world’s leading music video network. Vevo reaches over one billion daily viewers globally, and 150 million US viewers monthly. Music videos represent a unique form of premium content. More than entertainment, they’re very much the soundtrack to our lives....

CULTURECONNECT: DECONSTRUCTING DIVERSITY TODAY WITH NBCU, MAGNA AND IDENTITY 11.02.2022 38:23

We’re living in a time when the way people identify themselves is constantly evolving. Not only do Americans live in a multicultural society, but many embrace communities that go beyond their own heritage. So, if marketers want to connect with consumers and stand out from the competition, they need to reflect this cultural reality. This episode features a discussion surrounding a recent study by...