Crushing Club Marketing

Earlier this year, Facebook changed its algorithm to eliminate spammy content and reward content that is actually interesting to people. In this episode, Shanna Bright of Private Clubs Online shares the reasoning behind the changes and how club marketers can create posts that will still be seen.

Look around online and it's hard not to see video - in your social media feeds and on websites and yet it's not enough to produce one video and post it on your club website. Video is a strategic digital marketing tool and it's critical you have a strategic vision for your video assets. Not only does it help to know what you want to produce, but also how you're going to produce your video so you ca...

When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online presence. Your website is more than a digital brochure. It should be your greatest sales asset. But creating a website that accomplishes all of your various initiatives takes careful planning and thoughtful design. In this episode, Joe Jerome from  Brand Bui...

Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but now people expect geotargeting to handle the "near me" portion, and voice search is replacing all of it. So, what does your club need to know about search marketing to keep getting found? Mike McAnally is a co-founder and partner of NordicClick Inter...

Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago. Medinah has hosted three U.S. Opens, two PGA championships, and the 2012 Ryder Cup matches, yet some of the outside-the-box things he's done to build the brand have caught the attention of people inside and outside of the club industry. Who else would a...

When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more often than not, problems arise simply because of a breakdown in communication. Within a private club, effective communication is critical for achieving shared goals and developing a productive and respectful culture amongst members and leadership. By t...

Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel something. Best of all, for marketers, people remember stories and share them (more on that in a moment).

Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology that has changed. Thanks to drone videography, it's never been easier or more cost-effective to shoot breathtaking video from high above your property. Finding a reliable and capable partner is the challenge. Sure, you could hire an amateur to handle this job, but what should you look for if you...

What's your email strategy for your members and for prospective members and club clients? Is it spray and pray? Do You have a routine schedule for communication that goes to all members regardless of their interest? How much more effective would your efforts be if your strategy was targeted, segmented and even automated based on recipient's preferences and opening habits. In this episode, we visit...

It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting from blogs that are built-in to their existing websites. Not only are blogs an ideal platform for you club stories, they're also an excellent medium for communicating club news. In this episode, Ed Heil and Evan Dean, a channel consultant for HubSpot, t...

How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in and persistent commitment to execution and member benefit. That's what Jackie Singleton and the team at The Country Club in Brookline, MA learned when shifting their member communications. In this episode, we talk to Jackie about what prompted the change,...

Derek Sussner, President of Sussner Design Company shares his insights on how clubs can leverage their best stories through branding. Branding is about so much more than your logo or brand colors — it's about the impression you leave with every interaction you have with a visitor, prospect or member.

We're joined by Ruth Glaser, Director of Sales and Marketing at Hazeltine National Golf Club in Chaska, MN. After implementing inbound marketing best practices, Ruth has helped Hazeltine add over 250 new members and increased catering revenue year over year. Ruth tells her story of transforming the marketing process at Hazeltine and how she began to implement this new way of thinking for her club...