HMC

CRUNCH

Business EN ↓ 28 episodes

Get ready to embark on a ‘PR learning adventure’ with CRUNCH!Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimat...

Author

HMC

Episodes

The PR of Podcasts: maximise your content 01.10.2023 30:35

Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.' We walk you through how to maximise the 'content' from one podcast episode and distribute through multiple channels. We also talk about the critical importance of putting a communications strategy and act...

The PR Power of TikTok: using short-form video to achieve business goals 24.09.2023 30:43

Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging the TikTok platform to boost reputation and build relationships. This episode will help you determine if TikToking is a good PR tool for your business. We b...

5 Foundations for Building a Personal Brand 06.09.2023 27:52

As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for your opinion and listened to as a thought leader, then you need the info in this episode. You'll learn the 5 foundations for building a personal brand: 1) be visible; 2) lead in many circles; 3) hang with leaders; 4) cultivate deep relationships; 5)...