Cruise Corner

"The UK’s biggest cruise event” is back and bigger than ever (no, really). More than 3,000 agents have signed up for the CLIA Cruise Week campaign, which sees the industry come together for seven days of activations and events, all designed to champion cruise and drive post-summer bookings. A variety of promotional activities, including customer-facing events, internal training, ship visits and so...

From scoring in the FA Cup on national television to leading the line for HX’s global sales operation, Nathaniel Sherborne’s career has had more twists and turns than prime Lionel Messi. Nathaniel sits down with Cruise Corner co-host Jack Carter to explore how being a leader in the changing room enabled him to flourish in a sales environment, before revealing how HX is attempting to make the exped...

When Anthony Daniels took the helm of Ponant’s UK & Ireland operations just over a year ago, he was tasked with making waves in the luxury expedition market. Fifteen months on, the French line has boosted its UK market share and is on the brink of securing its own ATOL licence – but Daniels is far from finished. With both luxury and expedition cruising among the industry’s fastest-growing sect...

With its growing fleet of state-of-the-art ships and ability to transport travellers to furthest reaches of the globe, the expedition sector is perfectly poised to help agents attract a new profile of client. In this special episode of the Cruise Corner , recorded in Svalbard at the CLIA Expedition Showcase last month, the association’s UK and Ireland managing director Andy Harmer OBE provides a c...

As AI becomes more prevalent, companies are racing to understand how it can give them a strategic advantage over their competitors, but what ethical quandaries does it raise for marketers? In the third and final instalment of our interview series with Force24 CEO Adam Oldfield, we cast our gaze to the ever-evolving AI landscape, predicting how it will influence the ways cruise lines and trave...

It’s been four months since Michelle Daniels was unveiled as VIVA Cruises’ new UK country manager, a role that came with clear remit: to grow the river line’s market share in the market from 3% to 10%. Daniels, who has previously held roles with A-Rosa River Cruises as sales director and Light Blue travel as commercial director, wasted no time in spearheading VIVA’s expansion. Fuelled by positive...

Welcome to part two of our interview with Force24 CEO and founder Adam Oldfield. Last time around Adam introduced us to the concept of personalisation, revealing how travel agents can use it to amplify their email marketing. But what does genuine   personalisation  actually  look like and how should it evolve as customers get closer to the booking page? Download the next instalment...

What does Freddie Mercury and the cruise industry have in common? Well, if you attended this year's CLIA Conference, you'd know the answer. It’s not unusual for a celebrity to make an appearance at a cruise event. But when that celebrity passed away in 1991, heads are bound to turn. Enter Jonny Peat, senior commercial manager – cruise at The Advantage Travel Partnership, who dazzled attendees when...

Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the answer is ‘hardly any’ then you’re not alone.    Our inboxes have become congested with brand emails selling everything from Netflix subscriptions to holiday packages, creating a headache for mark...

From Aston Martin to Faberge, Regent Seven Seas Cruises has turned to the power of partnerships to entice land-based luxury travellers to the world of cruising. Will Payne (editor, Cruise Trade News) is joined by the ultra-luxury line's senior vice president of international and consumer sales, Steve Odell, and vice president of UK and Ireland sales, Paul Beale, to see whether this has helped broa...

We may know an awful lot about cruise, but podcast hosting? Not so much. That’s not going to stop us though! Join hosts Jack Carter (group editor, Cruise Trade News & World of Cruising) and Will Payne (editor, Cruise Trade News) as they share a taste of what’s to come in series one of our brand-new podcast Cruise Corner. Jack and Will also cast their eyes over the cruise news that’s caught the...

Hosts Will Payne and Jack Carter reveal what's to come from the Cruise Corner podcast and how agents and industry professionals can utilise Cruise Trade News and World of Cruising to boost their cruise business