Michael Grinich

Crossing the Enterprise Chasm

Business EN ↓ 31 episodes

Crossing the Enterprise Chasm is a podcast on how high-growth startups prepare to build with enterprises and Fortune 500 companies. Each week WorkOS founder Michael Grinich is joined by founders, early-stage team members, and product leaders who lead the charge to go upmarket. In every episode, you'll find tactics, strategies, and actions on how to successfully sell to and serve your crucial early enterprise customers.

Author

Michael Grinich

Episodes

Prepare to Sell to Enterprises After Finding Product-Market Fit, with Superhuman CEO Rahul Vohra 09.12.2021 23:04

In this episode, WorkOS CEO Michael Grinich and Superhuman CEO Rahul Vohra cover what happens after a company finds product-market fit: getting enterprise ready. They also talk about when to hire a sales team, how to scale up high touch onboarding, and the philosophy driving a product that hundreds of thousands of people are on a waitlist for.

Identifying the Right Customers to Serve, with Ramp CEO Eric Glyman 02.12.2021 22:32

In this episode, WorkOS CEO Michael Grinich and Ramp CEO Eric Glyman cover how to choose the right customers to serve. They also talk about organizational speed, why sales and support need to stay connected, and how Ramp expanded from corporate cards into a financial automation platform.

Understanding Users and Choosers through Customer Advisory Boards, with Slack VP Ilan Frank 17.11.2021 27:32

Michael Grinich (00:02): Welcome to Crossing the Enterprise Chasm, a podcast about software startups and their journey, moving upmarket to serving enterprise customers. I'm your host, Michael Greenwich. I'm the founder of WorkOS, which is a platform that helps developers quickly ship common enterprise features like Single Sign-On. On this podcast cast, you'll hear directly from founders, product l...

Dive Deep Into Go-to-Market Strategy With Webflow CTO Bryant Chou 20.10.2021 24:34

In this episode, WorkOS CEO Michael Grinich and Webflow CTO Bryant Chou cover an enterprise go-to-market strategy for product-led growth SaaS companies. They also talk about product-market fit, discerning between consumer customers and enterprise customers, and experimenting with the enterprise sales motion.

Blend Developer Experience and Enterprise Sales, with Vercel CEO Guillermo Rauch 20.10.2021 26:42

In this episode, WorkOS CEO Michael Grinich and Vercel CEO Guillermo Rauch cover how developer-focused businesses can get enterprise ready. They also talk about enterprise sales, customer success, and security.

Breeze Through SOC 2 Compliance with Vanta CEO Christina Cacioppo 20.10.2021 22:39

In this podcast, WorkOS CEO Michael Grinich and Vanta CEO Christina Cacioppo cover how businesses can unlock new markets and accelerate deals with SOC 2 compliance. They also talk about bug bounties, security practices, and enterprise sales.