Christina Rebuffet-Broadus
Crossing the Atlantic
Crossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe. Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia. Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that trip up companies on both sides of the Atlantic. No abstract theory. No textbook frameworks. Just what actually happens when American companies enter Europe, European companies enter the US, and everyone...
Author
Christina Rebuffet-Broadus
Category
Podcast website
Latest episode
May 31, 2026
Where to listen?
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Episodes
What French Entrepreneurs Miss When Entering the U.S. Market: Interview with Stephanie Liot 23.04.2025 34:33
In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City. We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough. Stephanie shares her personal story of movin...
Pierre Gaubil knows what U.S. clients expect and how to deliver it. What you need to know… 16.04.2025 52:31
Send us a text → Struggling to get U.S. clients? Go here: https://transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- What does it really take for a European startup to succeed in the U.S. market? In this episode, the one and only Pierre Gaubil s...
How to stand out in the U.S. market, as a French entrepreneur? 03.04.2025 9:56
Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market. If you want to stop guessing and start winning U.S. clients, this is for you. —---------...
The 5-step blueprint for standing out and succeeding in the U.S. market 19.03.2025 10:45
Send us a text → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In...
How he’s turning tech CEOs into global giants: Interview with Jerome Gilleron, tech influencer 05.03.2025 1:26:47
Send us a text If you want to hear how Jerome turns tech CEOs into global leaders, listen to his Reactor Podcast. If you want to get tips and invaluable, good startup news every week to stay on top of the game, sign up to his newsletter on Substack. And if you want to work with Reactor Media to be seen as a global leader in your field, click here to learn how. → Want to get American clients? G...
Why American Clients Aren’t Choosing You (and 3 Ways to Fix It) 19.02.2025 13:28
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.trans...
European Entrepreneurs: Fix These 3 Pitching Mistakes Now 05.02.2025 12:57
Send us a text ------ Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S. Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter #ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA #ABM #ABMCulturel #IntelligenceCult...
How a Danish Entrepreneur Cracked the US Market: Lessons from Jannik Lawaetz 24.01.2025 52:47
Send us a text Joining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage. With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotel...
Increase your sales by attracting the right target American clients 08.01.2025 13:03
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing...
How to Attract U.S. Clients: 5 Proven Steps 18.12.2024 8:38
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing...
How to Build Authority in the U.S. Market and Stand Out 04.12.2024 16:49
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position you...
Why I'm Changing the Name of My Business & This Podcast 23.11.2024 14:34
Send us a text In this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia ! And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast! This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market. I’ll take you...
How Staying Quiet is Hurting Your U.S. Business Growth 20.11.2024 11:55
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market. We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position you...
Why European Entrepreneurs Fail to Attract American Clients 06.11.2024 9:59
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemi...
Master the American Client Persona and Boost Your Revenue 23.10.2024 14:19
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemi...
The #1 Mistake You’re Making With US Clients 02.10.2024 17:36
Send us a text Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approa...
Stop underselling yourself: How to pitch US clients with confidence 18.09.2024 16:55
Send us a text Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their appro...
American Ideal Client Persona (ICP) 04.09.2024 11:35
Send us a text To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to stri...
How to Attract American Clients to Your European Business 21.08.2024 11:52
Send us a text Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster. I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year. 📣📣📣Join me on August 28 for an intimate interactive workshop,...
I want to know... 14.08.2024 5:28
Send us a text Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business. And I need your help, because I...
Do eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola Shoes 06.08.2024 28:32
Send us a text This week, I interviewed Guillaume Linossier , founder of Saola Shoes , a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market. What we talk about in this episode: Eco-friendly business success: Guillaume's passion for sustainable manufacturin...
Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think 16.07.2024 46:38
Send us a text I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA. We have switched places! I moved from the USA to France. They moved from Europe to the USA. So we always have a lot of things in common. This week, I have the great pleasure of interviewing Maartje Bakker. If you don't know Maartje, you should follow her on LinkedIn NOW. She is a...
My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!] 10.07.2024 17:15
Send us a text In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keywords work organization, business...
AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker 03.07.2024 44:13
Send us a text Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/ Connect with Thibault at https://www.l...
LinkedIn for Lead Generation, with James Donovan of Nine Two Media 26.06.2024 30:38
Send us a text In this conversation with James Donovan from Nine Two Media , we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients. And we address challenges of communicati...
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