Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

  Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of Performance Partnership Robert Glazer draws on his experience to help companies built upon a model. He joins us on Critical Mass to discuss affiliate marketing and how it differs from different marketing skills.

  Identifying, evaluating, and placing talent people in roles, Rick Girard, Founder and Director of Stride Search introduces exceptional professionals to companies looking to hire nothing but the best. Within Stride Search, it all comes down to the basic 1-2-3’s. Rick joins us on Critical Mass to discuss how easy it is to build your company and how Stride Search will guide you through.

  As the President of LPA , Dan Heinfeld leads the firm with the focus on the relationship between sustainability and design excellence. LPA provides architecture, planning, landscape architecture, and several other services, and it is the passion and people behind the firm that sets LPA apart. Dan joins us to discuss more on the culture and integrated business model and developments. 

  We all have an inherent bias against venturing into unknown territory. But in today's world where innovation rules the day, we need to overcome biases that hinder new ideas and stifle creative solutions. Co-author of Outsmart Your Instincts  Beth Storz joins us to share how the book can be used to enlighten product development teams on biases that impede innovation.

  Bridging the gender communication gap. Founder & CEO Scharrell Jackson created the Leadership in Heels series to help people identify why and what could be stopping them reaching their full potential, and works to give back to the OC community. Next month, for the first time, Leadership in Heels will be featuring an all-male panel of community leaders for the “He Said, She Said” series. Scharell...

  With more than thirty years of leadership experience, Russell Conda, CEO of ADNOC Management Group, has achieved an exceptional track record of creating value to shareholders, clients and employees through his commitment to people, safety stewardship and client success. He joins us on Critical Mass to discuss risks inherent in a business’ strategic initiatives and how to take steps to mitigate t...

  As an internationally renowned bilingual and bicultural speaker and author, Dr. Betty Uribe credits values-based leadership as her secret to success. In her latest book, #Values, she guides readers into the secrets of top level performances and the call for better leadership. Dr. Betty Uribe joins us on Critical Mass to discuss more of how we can apply values-based leadership within our firms. 

  Leadership Rigor offers innovation in leadership through its breakthrough approaches for transforming the way you lead. And author Erica Peitler says it’s all about “how” you lead to “what” you can achieve as a leader. She joins us to discuss how her latest book can be used a resource and roadmap to help your leadership development journey.

  Research shows the only real way to forecast the future is to count people. Demographics expert and author Ken Gronbach says as waves of generations are born and age, we can determine our fortunes and futures. And in his recent book, Upside: Profiting from the Profound Demographic Shifts Ahead , Ken goes over the seven trends that will shape the coming decade. 

  Urban Produce works to bring fresh produce back to the cities where consumers can buy and eat locally grown products. This also helps create jobs in the community and reduce carbon footprint. And behind the scenes is a family partnership that works on the concept of high- density vertical growing system. Ed and Danielle Horton joined us to talk more about their work. 

  Civic 50 , a national initiative of Points of Light is now branching into Orange County. Dubbed Civic 50 Orange County, this is the first time the initiative has been localized for a specific local market. Orange County Business Journal and OneOC are partnering to recognize OC’s 50 most community-minded markets. Tim Strauch from OneOC and Amy Sfreddo from OCBJ joined us to talk more about Civic...

  Making sound decisions to complex problems can get quite overwhelming. Author Cheryl Einhorn breaks decision making into four steps called “AREA.” Her latest book, Problem Solved , goes over how we can implement the four step method to make better decisions. 

  After struggling to find a solution to her children’s sleeping issues, one Orange County mother is taking matters into her own hands. Founder and Owner of LulyBoo , Pazit Ben-Ezri, rolled up her sleeves to create a line of products for children, which is now hitting major stories such as Babies R Us and Target. Pazit joins us to discuss more of her brand and how it’s personifying her character a...

  He's changing outcomes for middle market business owners and helping them maximize and unlock trapped wealth. Author Chris Snider is the game-change business owners need and through his latest book,  Walking to Destiny, he is touching on the importance of exit planning and value acceleration. Tune in at 4:25PM PST to hear more of the factors that can drive and kill your business values and what...

  As a non-profit, Crystal Cove Alliance is working to renovate and preserve the Historic District's unique culture, nature, and resources for future generations. Not only will it be valuable but also educational. President & CEO of Crystal Cove Alliance, Alix Hobbs joined us to tell us more about the organization and an upcoming name change. 

  With the increase in technology use, it is important for businesses to establish a strong identity online. Businesses must focus on having a clear presence online and give a relatable sense of what they are about in order to be successfull digitally. Author of Digital Selling  Grant Leboff joins us to go over the three steps companies can take to thrive and survive online.

  As a recognized and respected business cash management and credit advisor, Greg Janes, Vice President Relationship Manager of Bank of the West , is helping companies better understand how to free up additional cash while leveraging credit for growth. And his passion to help people together make ideas come to life within his work!

  With a tremendous disconnect between markets and the economy, red flags are going up all over. And it's also a signal for possible pullbacks for stocks. President of Fellowship Financial Group Michael Eastham is looking into the matter with an eye for Finance. Michael joined us to discuss more of the growing red flags and his latest book on investment tips for retirement goals. 

  One in four companies lack women in any leadership roles. And research shows women are three times as likely as men to say they missed out on a promotion or raise due to gender.  Author of Grace Meets Grit , Daina Middleton unlocks the secret to overcoming the gender gap once and for all. Tune in at 4:25PM PST to hear more of the critical strategies for women to embrace their own leadership qual...

  With a mission to provide affordable diabetes treatment to as many people as possible, CEO & Founder of Amino Health  Mark Pound offers his many years of experience into his firm. Amino Health is also defining a new industry standard for healthcare transparency.

  Founder and CEO of Bob's Watches , Paul Altieri has built his business on the foundation of providing customers with a better, safer, and more efficient way to buy and sell pre-owned and vintage watches. He does so by providing accurate and honest pricing information. 

  Learning to reframe a threat into an opportunity is a priceless skill that can be utilized in any environment. We have a choice in every moment and reframing teachers us how to retrain our brian to overcome our most primal fears. Author and former Major League pitching coach Rick Peterson will share the concepts of reframing and its benefits from his book Crunch Time . 

  What is the first step to take when starting your own corporation? Creating you own organization or corporation requires a lot of planning and a lot of knowledge. Author Garrett Sutton highlights the necessary aspects that could save you thousands in his latest book Start Your Own Corporation . From protecting your assets to understanding organizational steps, you'll be able to have the legal sa...

  Most people take spontaneous decisions when trying to solve their hardest problems. Author of Stop Guessing  Nat Greene says a new set of behaviors can help you identify the true issue at hand. His latest book outlines why and how problem solvers solve hard problems to root cause. 

  Reshoring Initiative works to bring manufacturing jobs back to the U.S. through assisting companies to more accurately assess their total costs and investments. It it a non-profit and offers a number of tools for companies to utilize. President of Reshoring Initative Harry Moser joins us to share how the firm is working to bring jobs back and how it affects the community.